Code Section: 604 (f)

Subject: Change of billboard copy

Effective Date: 9/89

Interpretation:

   This Paragraph states that, "in the case of signs the customary use of which does not involve frequent and periodic changes of copy, a change of copy shall in itself constitute a new sign subject to the provisions of this Section 604 if the new copy concerns a different person, firm, group, organization, place, commodity, product, service, business, profession, enterprise or industry." Therefore, a billboard primarily visible from the freeway whose copy consisted of neon tubing which spelled the name of the advertised product would require a sign permit as a new sign unless it were replaced with copy advertising the same name brand product. A permit application to change the copy to another product would not be allowed since billboards visible from freeways are no longer permitted per Section 608.5.