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Except for Historic Signs and Vintage Signs designated pursuant to Section 608.14 of this Code, no General Advertising Sign, and no other Sign exceeding 200 square feet in area, shall be located after the date of determination and designation of the route of a Freeway so that it is primarily to be viewed by persons traveling on any portion of such Freeway. When located so as to be viewed primarily by persons traveling on any portion of a Freeway, Business Signs not exceeding 200 square feet in area which are permitted by this Section 608.5, Historic Signs, and Vintage Signs designated pursuant to Section 608.14 which may exceed 200 square feet in area shall, regardless of any other provision of this Code, be limited to Signs which designate the name of the owner or occupant of the premises upon which the Sign is placed, or which identify such premises, or which direct attention to goods manufactured or produced, or services rendered, on the property upon which the Sign is placed.
(Added by Ord. 263-65, App. 10/22/65; amended by Ord. 276-98, App. 8/28/98; Ord. 217-16, File No. 160424, App. 11/10/2016, Eff. 12/10/2016)
No general advertising sign, and no other sign exceeding 200 square feet in area, shall be located within the areas along the scenic streets that are listed below and designated as special sign districts on Sectional Map SSD of the Zoning Map of the City and County of San Francisco, if any face of such sign is visible from any such street. These limitations shall apply to any portion of any property that is within 200 feet of any such street, unless a greater depth or area is indicated on said Sectional Map. Historic Signs may exceed the size limit in this section.
Telegraph Hill Boulevard for its entire length;
Twin Peaks Boulevard for its entire length;
The Embarcadero for its entire length;
Market Street extension east side from Mono Street to Portola Drive;
Portola Drive for its entire length;
Roosevelt Way for its entire length;
El Camino Del Mar for its entire length;
Point Lobos Avenue from El Camino Del Mar to its intersection with the Great Highway, including the Cliff House and Sutro Baths areas;
Sunset Boulevard for its entire length;
Great Highway and Esplanade from Point Lobos Avenue to Sloat Boulevard;
Great Highway extension south from Sloat Boulevard to its junction with Skyline Boulevard near Harding Boulevard;
Nineteenth Avenue from Lincoln Way to Junipero Serra Boulevard;
Sloat Boulevard from the Great Highway to Junipero Serra Boulevard;
Junipero Serra Boulevard from Sloat Boulevard to the County Line;
Skyline Boulevard from Sloat Boulevard to the County Line;
Lake Merced Boulevard for its entire length;
John Muir Drive for its entire length;
Zoo Road for its entire length;
Harding Boulevard for its entire length;
Alemany Boulevard from Mission Street viaduct to Junipero Serra Boulevard;
Marina Boulevard for its entire length;
Lyon Street from Marina Boulevard to Lombard Street;
Baker Street from Marina Boulevard to Lombard Street;
Broderick Street from Marina Boulevard to Lombard Street;
Jefferson Street from Lyon Street to Broderick Street;
Beach Street from Baker Street to Broderick Street;
North Point Street from Baker Street to Broderick Street;
Bay Street from Lyon Street to Broderick Street;
Francisco Street from Lyon Street to Broderick Street;
Chestnut Street from Lyon Street to Broderick Street;
Lombard Street from Broderick Street to Lyon Street;
Richardson Avenue from Lyon Street to Lombard Street.
(Added by Ord. 263-65, App. 10/22/65; amended by Ord. 20-15, File No. 110548, App. 2/20/2015, Eff. 3/22/2015)
AMENDMENT HISTORY
Section amended; Ord. 20-15, Eff. 3/22/2015.
No general advertising sign, and no other sign exceeding 200 square feet in area, shall be located after the date of determination and designation of the route or portion thereof of the Bay Area Rapid Transit District or other rapid transit line, wherever such route or portion thereof is other than underground, so that the sign is primarily to be viewed by persons traveling on any such route or portion thereof.
(Added by Ord. 263-65, App. 10/22/65)
There shall be a special sign district known as the "Market Street Special Sign District" in the vicinity of Market Street, from The Embarcadero to Octavia Boulevard as designated on Sectional Map SS02 of the Zoning Map of the City and County of San Francisco. The original copy of said Sectional Map with this Special Sign District indicated thereon is on file with the Clerk of the Board of Supervisors under File No. 112-70. With respect to said Special Sign District, the following regulations shall apply:
(1) In November 1962, the electorate of San Francisco voted approval of an investment in a City and regional rapid transit system that will run beneath Market Street. In June 1968, the electorate approved a bonded indebtedness of $24,500,000, including payment for reconstruction and improvement of Market Street from The Embarcadero to the Central Skyway overpass. The street has been completely rebuilt at public expense, with special paving, furnishings, plazas and landscaping. Market Street is the transit spine of the Downtown area, with heavy concentrations of pedestrians, and is a central domain of the people of the City and of the region. It is a purpose of the Market Street Special Sign District to further this public endeavor.
(2) Development and design efforts along Market Street rely upon the promise of a street of high quality. Both existing and new enterprises will be strengthened by the high standards of their environment and by the joint efforts of owners, residents, and business people.
(3) The character of signs along the street and of other features projecting from buildings is especially significant to street appearance and to the general quality and economic stability of the area. Opportunities exist to relate these signs and projections more effectively to the street design and to the design of buildings, and it is a purpose of these regulations to set a framework that will contribute toward those ends.
(4) The standards established by these regulations are reasonable standards related to the unique nature of the Market Street area and to its present and future needs.
(5) The standards established by these regulations are deemed to be minimum requirements, forming a basic framework for development and remodeling. They are not intended in any way to preclude further design refinement or review by individuals or duly constituted organizations which might consider more restrictive requirements as to any aspects limited herein, or as to additional aspects such as materials, color, graphics, types of representation, relationship of signs to one another and to architectural features, or the general quality of design. It is anticipated that private efforts along such lines will and should be made for the further improvement of Market Street.
(b) Controls.
(1) Projection of Signs and Other Features. Within said Special Sign District:
(A) No Projection shall exceed a horizontal distance of six feet beyond any Street Property Line. This limitation shall apply to Signs and to all other features including but not limited to Marquees, Awnings and Canopies, with the sole exception of flagpoles for flags of any nation or political subdivision.
(B) Projecting Signs for each establishment shall be limited to one Sign on each street frontage occupied by the establishment, in addition to any Signs that are placed flat upon or otherwise integrated in the design of Marquees and Awnings.
(2) Height. Within said Special Sign District, all of the following limitations shall apply:
(A) A projecting Sign with lettering or other inscription arranged in a vertical manner shall have a maximum height of 60 feet; except that a greater height shall be permitted, up to a maximum height of 100 feet, provided the Height of the Sign shall remain at least 20 feet below the Roofline of the building as measured directly above the Sign.
(B) Except as provided in Paragraph (D) below, all other Signs shall be located no higher than the windowsill level of the lowest story (if any) that has a window or windows on the building facade on which the Signs are placed, exclusive of the ground story and mezzanine, provided that no such Sign shall in any case exceed a height of 60 feet.
(C) In addition, except as provided in Paragraph (D) below, uniformity of height shall be maintained in both the upper and lower edges of Signs placed flat upon or essentially parallel to each facade of a single building.
(D) As to the requirements of Paragraphs (B) and (C) above, deviation from the requirements may be permitted to the extent an alternative placement of Signs is made necessary by the location of arches, entrances and other architectural features, as determined by the Zoning Administrator, or for the purpose of installing special lighting effects and temporary holiday decorations, or for the purpose of modifying or replacing currently existing noncomplying business Wall Signs as provided by Section 607(h).
(3) Temporary Signs. With the exception of holiday decorations, no Sign composed of paper or other temporary material shall be placed on the outside of any building or structure or affixed to the glass on the outside or inside of any window, unless such Sign is placed in a frame or on a structure specifically designed for this purpose.
AMENDMENT HISTORY
Section header, introductory material, and divisions (a)(1), (a)(2), and (a)(4) amended; former division (c) deleted, former divisions (d)-(f) redesignated as (c)-(e), and internal references adjusted accordingly; current division (d)(1) amended; Ord. 20-15, Eff. 3/22/2015. Division (d)(4) amended; Ord. 188-15
, Eff. 12/4/2015. Division (d)(4) amended; Ord. 188-15, Eff. 12/4/2015. Former divisions (b)(1), (b)(2), (d)(1), (e), (e)(2), and (e)(3) deleted; division (b) amended; former divisions (c)–(c)(2), (d), (d)(2)–(d)(5), and (e)(1) amended and redesignated as (b)(1)–(b)(1)(B), (b)(2), (b)(2)(A)–(b)(2)(D), and (b)(3); Ord. 217-16, Eff. 12/10/2016.
There shall be a special sign district known as the "Jackson Square Special Sign District," as designated on Sectional Map SSD of the Zoning Map of the City and County of San Francisco. The original copy of said Sectional Map with this Special Sign District indicated thereon is on file with the Clerk of the Board of Supervisors under File No. [Ord. No.] 276-72.
(a) Purposes and Findings.
(1) In addition to furthering the purposes stated in Sections 101 and 601 of this Code, creation of the Jackson Square Special Sign District is intended to further the purposes of the Jackson Square Historic District created pursuant to Ordinance No. 221-72 and to foster the preservation and enhancement of said Historic District.
(2) The standards established by these regulations are deemed to be minimum requirements. They are not intended in any way to preclude further design refinement or review by duly constituted private organizations which might consider more restrictive requirements as to any aspects limited herein, or as to additional aspects such as materials, color, graphics, types of representation, relationship of signs to one another and to architectural features, or the general quality of design.
(b) Regulations. Within such Special Sign District:
(1) The Area of all Signs on a building shall not exceed an area of two square feet for each foot of street frontage occupied by the building, and shall in no event exceed a total of 100 square feet on each street frontage.
(2) No Projection shall exceed a horizontal distance of six feet beyond any Street Property Line. This limitation shall apply to Signs and to all other features including but not limited to Marquees and Awnings, with the sole exception of flagpoles for flags of any nation or political subdivision. All Signs, Marquees, Awnings and other features shall be supported entirely by a building; no Canopies shall be permitted.
(3) Projecting Signs for each establishment shall be limited to one Sign on each street frontage occupied by the establishment.
(4) All Signs shall be placed entirely below the level of the lowest cornice or strong horizontal element located above the ground story of the building, but in no event higher than three feet above the top of the ceiling level of the ground story.
(5) No Directly Illuminated Sign shall be permitted.
(Added by Ord. 223-72, App. 8/9/72; amended by Ord. 217-16, File No. 160424, App. 11/10/2016, Eff. 12/10/2016)
AMENDMENT HISTORY
Section header amended; former divisions (b)(1), (b)(3), and (b)(4) deleted; former divisions (b)(2) and (b)(5)–(b)(8) amended and redesignated as (b)(1)–(b)(5); Ord. 217-16, Eff. 12/10/2016.
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