(a) promote the aesthetic and environmental values of San Francisco by providing for signs that serve as effective means of communication and do not impair the attractiveness of the City as a place to live, work, visit, and shop;
(b) protect public investment in and the character and dignity of public buildings, streets, and open spaces;
(c) protect the distinctive appearance of San Francisco which is produced by its unique geography, topography, neighborhoods, street patterns, skyline and architectural features;
(d) ensure that signs are designed and proportioned in relation to the structures to which they are attached, adjacent structures, and the streets on which they are located;
(e) enhance sidewalks as public spaces by preserving sunlight and views, and foster the unobstructed growth of street trees;
(f) provide an environment which will safeguard and enhance neighborhood livability and property values, and promote the development of business in the City;
(g) encourage sound practices and lessen the objectionable effects of competition in respect to size and placement of signs;
(h) aid in the attraction of tourists and other visitors who are so important to the economy of the City and County;
(i) reduce hazards to motorists, bicyclists, and pedestrians caused by visual distractions and obstructions; and
(j) thereby promote the public health, safety and welfare.
AMENDMENT HISTORY