The provisions of this Article 39 shall become operative and enforceable on January 1, 2013. The Director may postpone the operative date, not beyond July 1, 2013, by posting a notice on the Department's website, if the Director determines that the City needs additional time to successfully implement the provisions of this Article. During the period between the effective date of the ordinance adopting these provisions and the operative date, the Director and the Department shall conduct a public outreach and education campaign to alert dog walkers and the public about the requirements of this Article.