The purpose of this Section 977.4 is to ensure that, to the fullest extent feasible, Rental Companies’ Automobiles are inconspicuous and resemble Automobiles owned and used by the general public.
(a) Conspicuous Barcodes prohibited. Except as provided in subsection (c), no Automobile may be rented if the Automobile contains a Barcode affixed to any of the following:
(1) The windshield or rear window;
(2) Any other window;
(3) Any part of the Automobile’s exterior other than the undercarriage; or
(4) Anything that is itself affixed to a location identified in subsections (a)(1)-(3).
(b) Visible advertising prohibited. Except as provided in subsection (c), no Automobile may be rented if the Automobile’s exterior, or anything that is itself affixed to the exterior, contains any of the following:
(1) The Rental Company’s name;
(2) Any identifying slogan used by the Rental Company;
(3) Any identifying mark used by the Rental Company;
(4) Any address, phone number, e-mail address, website address, or other contact information used by the Rental Company;
(5) The words “rent” or “rental,” or any variation thereof; or,
(6) Any other advertisement for the Rental Company.
(1) Any Barcode that was installed by the Automobile’s manufacturer;
(2) A Barcode or anything else affixed to the automobile to comply with any City, State, or Federal law; or,
(3) A single Barcode per Automobile, not to exceed five square inches, placed in either lower corner of the windshield, with its top edge not more than three inches from the bottom of the windshield (as measured along the surface of the windshield).
(d) Rental requires physical presence. An Automobile is not deemed to have been “rented” within the meaning of this Section 977.4
until after a person seeking to rent the Automobile physically presents himself or herself to the Rental Company.
(e) Obligation on Rental Company. It shall be the legal obligation of every Rental Company to ensure that no Automobile is rented unless it complies with the requirements of this Section 977.4. No person or entity other than a Rental Company—including, but not limited to, any customer of a Rental Company, or any employee or agent of a Rental Company in his or her personal capacity—shall incur any obligation under this Section.
(f) Operative date for this Section 977.4. Compliance with this Section 977.4
shall not be required until 120 days after the effective date of this Article 13.4.
(Added by Ord. 197-17, File No. 170421, App. 10/5/2017, Eff. 11/4/2017)