(a) Format. Except as provided in subsection (c) of this Section 510, the City Attorney shall prepare a general statement of any ballot measure to be submitted to the voters, followed by the words “yes” and “no,” so arranged that voters may indicate a choice upon the ballot. The general statement or question shall not exceed 30 words, except where the subject measure is unusually complex, in which case the general statement or question shall not exceed 100 words.
(b) Deadline. The general question or statement for any measure shall be transmitted to the Director of Elections no fewer than 85 days prior to the election to which it relates, for printing and inclusion in the voter information pamphlet.
(c) Bond Measures. The City Attorney shall not prepare the general statement of a bond measure where the Board of Supervisors approves a general statement of the measure by ordinance or resolution. The general statement of a bond measure shall not exceed 100 words.
(d) List of Supporters and Opponents of Measure.
(1) Except as provided by subsection (d)(2), the names of supporters and opponents of each local ballot measure to be submitted to the voters shall be listed in the general statement or question in accordance with Section 9170(a) of the California Elections Code.
(2) For any election in which the Director of Elections determines that compliance with subsection (d)(1) will cause the ballot to consist of more than six ballot cards, the City elects to not include a list of supporters and opponents in the general statement or question for local ballot measures submitted to the voters for that election, as authorized by Section 9170(d) of the California Elections Code. The Director of Elections shall provide written notice to the Board of Supervisors and the Mayor and shall post such notice on the Department of Elections website for elections when applying this subsection (d) to authorize the City to opt out of the requirements of Section 9170(a) of the California Elections Code.