For purposes of this article, attendance estimates by the applicant shall be accompanied by an affidavit stating the basis of the estimate. Each estimate shall be based upon all the relevant factors known at the time, including, without limitation, past attendance at similar functions having the same and similar performers, both in the city and comparable communities, the price of admission, if applicable, and the extent of advertising and promotion planned. The city may accept the applicant’s affidavit if it appears to be based on realistic and appropriate information. If the city rejects the attendance estimates, the city shall substitute a reasonably determined estimate for the applicant and the applicant shall be responsible for all attendant costs and requirements associated with the revised estimate. If, for unforeseen reasons, an estimate did not in fact reflect the actual and necessary resources for the event, the city may seek cost recovery from the applicant as determined by the city.
(Ord. 19255-08-2010, § 1, passed 8-3-2010, eff. 10-1-2010)