(a) Sign face area.
(1) Panel signs. Area shall be measured to include the entire enclosed surface area. The area of both sides of double-sided signs shall be included in the measurement.
(2) Nonpanel signs. Area shall be measured to include the surface area of the smallest single rectangle completely enclosing all elements of the sign, including, but not limited to, the letters, characters, designs, graphics, and space between separate elements that are organized to form a single sign.
(3) Three-dimensional object signs. Area shall be measured to include all surface area which forms a part of the message conveyed by a sign. Such measurement, along with necessary calculations, shall be submitted by the applicant with the application.
(b) Building frontage. The frontage of a building shall be the width of the facade which faces the principal street in a business district. If a building is divided into units, the building unit frontage shall be the width of that unit, as measured from the party wall centerlines. A building is considered to have two frontages whenever the lot fronts on two or more streets, or the building has a public entrance on a wall other than the wall that faces the street. The property owner shall determine which wall shall be the primary building frontage and which wall shall be the secondary building frontage. Only one outside wall of any business shall be considered its primary frontage and only one additional wall considered its secondary frontage. Where there are multiple tenants in a building, allowable sign area for such building shall be computed as if there were a single tenant.
(c) Lot frontage. The frontage of a lot shall be the number of lineal feet the lot abuts on the principal street.
(d) Sign height. The height of signs supported from the ground shall be measured from the base of the sign at its point of attachment to the ground to its topmost element. However, if such sign is attached to a wall or other human-made base, including a graded earth mound, the sign height shall be measured from the grade of the general area.
(e) Sign location. In determining the location of a sign in relation to lot lines (including district and street lines), distances shall be measured from the vertical projection of the lot line (LL) or street right-of-way (ROW) to the closest point on the sign.
(Ord. 3108, passed 7-16-18)