(a) The purpose of these sign regulations is to encourage and regulate the erection and display of signs that will create a unique, lively, and commercially-active environment that is bright and safe, and that incorporates diverse, state-of-the-art graphic technologies.
(b) These sign regulations have been developed to achieve the following objectives in this district:
(1) To create an atmosphere of vitality appropriate for a place where thousands of citizens gather for entertainment and celebration.
(2) To encourage the use of signs that are innovative, colorful, and entertaining, and that bring a distinctive character to this district.
(3) To identify and promote special events and cultural activities that will occur in this district.
(4) To encourage signs with a style, orientation, and location that take into consideration the high number of pedestrians expected within this district.
(5) To communicate clear directions to and through this district.
(6) To promote the economic success of businesses in this district. (Ord. Nos. 24348; 25918)