(a) District identification signs may only identify the name or logo of this district.
(b) No sign may exceed three words or be a changeable message sign.
(c) These signs are in addition to all other signs permitted on a premise and are subject to the following regulations:
(1) In Subdistrict A, district identification signs are not permitted in addition to the other signs authorized on a premise. Any sign in Subdistrict A that identifies the name or logo of this district must meet the regulations for attached or detached signs in Subdistrict A, and the sign will be included in the calculation of the number of permitted signs on a premise.
(2) In Subdistricts B and D, district identification signs must be flat attached signs, monument signs, banners attached to pole supports, or enhanced banner signs.
(A) Attached and detached signs.
(i) In Subdistrict B, a maximum of three flat attached signs or monument signs are permitted.
(ii) In Subdistrict D, a maximum of two monument signs are permitted.
(iii) The maximum effective area for a flat attached sign is 900 square feet.
(iv) The maximum effective area for a monument sign is 150 square feet and the sign may not exceed 10 feet in height.
(B) Banners attached to pole supports. No maximum number of banners attached to pole supports. The following additional restrictions apply:
(i) Banners and hardware must meet the sign construction and design standards contained in the Dallas Building Code and be constructed of weather-resistant and rust-proof material.
(ii) Maximum height, including masts and finials, is 36 feet.
(iii) Banners must be between 12 feet and 30 feet above grade, excluding masts and finials.
(iv) Maximum projection for banners is three feet from the pole on which it is mounted.
(v) Maximum effective area for individual banners is 50 square feet.
(C) Enhanced banner signs.
(i) In addition to the banners and elements allowed in Subparagraph B, enhanced banner signs may have one each of the following elements located between 12 feet and 30 feet above grade:
(aa) A vertically oriented illuminated blade cabinet that contains the logo or name of the district with a maximum effective area of 40 square feet with a maximum projection of three feet from the pole on which it is mounted.
(bb) A horizontal element that contains the logo or name of the district with a maximum effective area of 10 square feet and a maximum projection of six feet from the pole on which it is mounted.
(ii) A maximum of one enhanced banner sign is allowed per blockface. Enhanced banner signs are limited to the following locations:
(aa) The southwest corner of Houston Street and Olive Street;
(bb) The southwest corner of Victory Park Lane and Olive Street;
(cc) The southwest corner of Houston Street and Museum Way;
(dd) The northeast corner of Victory Park Lane and High Market Street;
(ee) The northeast corner of Houston Street and High Market Street;
(ff) The northwest corner of Victory Park Lane and High Market Street;
(gg) The northwest corner of Houston Street and Lamar Street;
(hh) The southeast corner of Victory Avenue and Olive Street; and
(ii) The southeast corner of Victory Avenue and High Market Street.
(3) In Subdistrict C, the only district identification signs permitted are one monument sign and banners attached to pole supports. If the sign is a monument sign, the sign may not exceed 10 feet in height or have an effective area greater than 150 square feet. If the sign is a banner, the banner and its hardware must:
(A) meet the sign construction and design standards contained in the Dallas Building Code;
(B) be at least 12 feet but no more than 25 feet above grade;
(C) not project more than three feet from the pole on which it is mounted;
(D) not exceed 50 square feet in effective area; and
(E) be made out of weather-resistant and rust-proof material. (Ord. Nos. 24348; 25918; 30043)