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SEC. 51A-7.1728.   SIGN REGULATIONS FOR SUBDISTRICT C (EXPRESSWAY ADJACENCY SUBDISTRICT).
   (a)   Permanent attached signs. The only permanent attached signs permitted in this subdistrict are signs provided for in this subsection.
      (1)   Number of permitted signs.
         (A)   Each premise or non-residential occupancy is entitled to one attached sign per facade.
         (B)   In addition to the signs permitted in Subparagraph (A), the following flat attached non-premise signs are permitted on expressway-facing facades in this subdistrict:
            (i)   On three expressway-facing facades, two non-premise signs with a maximum number of 10 words each, regardless of the size of any character in the word, are permitted. No sign may exceed 672 square feet in effective area or be a changeable message sign. One of the two signs on each facade is limited to advertising district activities.
            (ii)   In lieu of one of the three facades permitted attached non-premise signs in Subparagraph (i) above and one 1,500-square-foot detached non-premise sign permitted in Subsection (b) of this section, one expressway-facing facade may have an unlimited number of non-premise signs. The cumulative effective area of all non-premise signs on that facade, however, may not exceed 22 percent of the area of the building facade below 66 feet in height. There is no limit on the number of words permitted on a sign. Only one marquee sign and one other changeable message sign, not to exceed 500 square feet in effective area, are permitted on that facade. These signs are limited to advertising district activities.
            (iii)   For purposes of calculating the maximum effective area of a non-premise attached sign in this subdistrict, the building official shall draw a minimum imaginary rectangle of vertical and horizontal lines around all extremities of the attached non-premise sign. The area within the minimum imaginary rectangle is the effective area of the sign.
         (C)   In addition to the signs permitted in Subparagraphs (A) and (B), a non-residential occupancy wholly located within Subarea C-1 is entitled to one additional attached sign per facade, up to a maximum of two signs per facade. For a facade located partially within Subarea C-1 and partially outside of Subarea C-1, the maximum number of attached premise signs per non-residential occupancy located on that part of the facade located within Subarea C-1 is two, limited to four attached premise signs total for the entire facade.
      (2)   Number of words or characters generally.
         (A)   Except as otherwise provided in this paragraph or in Paragraph (1), no person may erect a sign which contains more than 10 words consisting of any characters of a height equal to or exceeding four inches on any building facade. Words consisting of characters less than four inches in height may be used without limit.
         (B)   There is no limit as to the number of words containing characters of a height equal to or exceeding four inches on a marquee or other changeable message sign.
      (3)   Premise and non-premise signs. Except for the attached non-premise signs permitted in Paragraph (1), all attached permanent signs in this subdistrict must be premise signs or convey a noncommercial message.
      (4)   Effective area limitations for certain attached signs.
         (A)   Except as provided in Subsection (a)(1)(B)(ii) of this section or as further restricted below, the maximum effective area of a changeable message sign is 1,000 square feet.
         (B)   The maximum effective area of a marquee sign is 250 square feet.
         (C)   The maximum effective area of an awning or canopy sign is 150 square feet.
         (D)   There is no maximum effective area for a parapet sign.
         (E)   The maximum effective area for all other projecting attached signs is 20 square feet.
      (5)   Cumulative effective area limitations for all attached signs.
         (A)   Except as provided in Subparagraph (B), the cumulative effective area of all permanent attached signs on an expressway-facing facade may not exceed 22 percent of the total area of the facade.
         (B)   The cumulative effective area of all permanent attached signs on the expressway-facing facade that is permitted to have an unlimited number of non-premise attached signs pursuant to Subsection (a)(1)(B)(ii) may not exceed 32 percent of the total area of the facade.
         (C)   The cumulative effective area of all permanent attached signs on a facade that does not face an expressway may not exceed 20 percent of the total area of the facade.
      (6)   Spacing of attached non-premise signs. HBA signs on a facade must be spaced a minimum of 1000 feet from all HBA signs on another facade. There are no spacing requirements for HBA signs on the same facade.
      (7)   Signs overhanging or projecting into the public right-of-way.
         (A)   Attached signs overhanging the public right-of-way are permitted as long as each sign is a minimum of 10 feet above the sidewalk grade.
         (B)   No portion of a marquee sign may:
            (i)   project more than eight feet into the public right-of-way; or
            (ii)   be located less than two feet from the back of a street curb.
         (C)   For all other projecting attached signs, no portion of the signs may:
            (i)   project more than four feet into the public right-of-way; or
            (ii)   be located less than two feet from the back of the street curb.
      (8)   Parapet signs. Parapet signs are permitted in this subdistrict. No parapet sign may project more than four feet above the edge of the roof, regardless of whether the sign is attached to a parapet wall or the roof’s edge.
      (9)   Roof signs. Roof signs are prohibited in this subdistrict.
      (10)   No limitation on projecting attached signs. Projecting attached signs are permitted on premises with detached signs.
      (11)   Limitations on changeable message signs.
         (A)   A premise is entitled to only one marquee sign per facade, except that one additional marquee sign is permitted on that facade if the width of the facade is more than 300 feet.
         (B)   A premise is entitled to two additional changeable message signs per facade as long as the signs are not marquee signs.
         (C)   No portion of a changeable message sign may be located at a point on the facade above 66 feet in height.
      (12)   Location limitation on projecting attached signs. Except for a parapet sign, no portion of a projecting attached sign may be located at a point on the facade above 66 feet in height.
      (13)   Location limitation on non-premise signs. No portion of a non-premise sign may be located at a point on the facade above 66 feet in height.
      (14)   Signs projecting over the roof line. Except for a parapet sign, no attached sign may project over a building.
   (b)   Permanent detached signs. The only permanent detached signs permitted in this subdistrict are signs provided for in this subsection.
      (1)   Kiosks. Kiosks are permitted subject to the following regulations:
         (A)   No more than 20 kiosks are permitted in this district.
         (B)   Kiosks within the same block face and within 20 feet of the right-of-way line of a public street must be spaced at least 50 feet apart.
         (C)   No kiosk may be illuminated by a detached, independent external light source.
         (D)   Kiosks may not be located on sidewalks unless a minimum unobstructed sidewalk width of 10 feet is maintained. If, however, a greater unobstructed sidewalk is required in the ordinance establishing Planned Development District No. 582, then that greater unobstructed sidewalk width requirement must be maintained.
         (E)   Kiosks must be securely anchored to the ground.
         (F)   No kiosk may exceed ten feet in height, measured from the ground at the base of the kiosk, or 100 square feet in effective area.
         (G)   Kiosks may display premise or non-premise signs. If the sign displayed is a non-premise non-changeable message sign or a non-premise non-digital changeable message sign, 30 percent of the effective area of the sign must identify a district activity. If the sign displayed is a non-premise digital changeable message sign, the sign must identify a district activity 30 percent of the time measured on a 24- hour basis.
      (2)   Monument signs. Each premise fronting on a public street or private access easement may have one monument sign. Premises which have more than 250 feet of frontage along a public street or private access easement, other than an alley, may have not more than one additional monument sign for each additional 250 feet of frontage or fraction thereof. No monument sign may exceed 250 square feet in effective area or 10 feet in height.
      (3)   All other detached signs. The following additional detached signs are permitted:
         (A)   Non-premise detached signs may be located in private access easements. No such sign may exceed 30 feet in height or have a sign face that exceeds six feet in height. Each such sign must have a minimum clearance of 14 feet above the ground. Signs permitted under this subparagraph must be spaced at least 250 feet apart.
         (B)   The owner or operator of a surface parking lot may erect one non-premise detached sign for each vehicular entrance to the parking lot, and one additional premise or non-premise detached sign for each 40,000 square feet of parking surface. Signs permitted under this subparagraph:
            (i)   may not exceed 20 square feet in effective area or 20 feet in height;
            (ii)   must be spaced at least 100 feet apart; and
            (iii)   must be located at least five feet from the lot line or public right-of-way line, whichever creates the greater setback.
A minimum of 30 percent of the effective area of each sign must identify a district activity.
         (C)   Two additional non-premise detached signs are permitted in this subdistrict subject to the following provisions:
            (i)   No sign may exceed 66 feet in height, measured from the ground at the base of the sign.
            (ii)   No sign may exceed 1,500 square feet in effective area.
            (iii)   The signs must be spaced at least 1,500 feet from each other and at least 100 feet from any detached HBA sign.
            (iv)   No sign may be nearer than five feet to the lot line or public right-of-way line, whichever creates the greater setback.
            (v)   No sign may exceed one foot in width for every three feet in height, measured from the ground at the base of the sign.
            (vi)   The signs must consist of individual panels. Messages may only be displayed on the individual panels. Each panel must be separated from the others by at least one foot of air space, and except as otherwise provided, no single panel may have an effective area that exceeds 250 square feet. One panel of a sign may have an effective area of up to 500 square feet if: (aa) the panel is an electronic changeable message panel, and (bb) the message displayed on the panel only identifies district activities.
            (vii) A minimum of 50 percent of the cumulative effective area of each sign must identify district activities.
      (4)   Vent stack signs prohibited. No sign may be located on a vent stack in this subdistrict.
   (c)   Temporary signs. The only temporary signs permitted in this subdistrict are special purpose signs, temporary protective signs, temporary signs on construction fencing, and “for sale,” “for lease,” “remodeling,” and “under construction” signs. These temporary signs are in addition to all other signs permitted in this ordinance.
   (d)   Special purpose signs.
      (1)   Illumination. Special purpose signs may be externally illuminated, and, except for banners, may be internally illuminated or “back-lighted.”
      (2)   Premise special purpose signs.
         (A)   Attached premise special purpose signs. An occupancy may have one attached premise special purpose sign up to four times within any twelve-month period as long as the sign:
            (i)   is displayed for no more than 45 days each time during the twelve-month period; and
            (ii)   has no more than 10 words that contain any character equal to or exceeding four inches in height.
         (B)   Detached premise special purpose signs.
            (i)   An occupancy may have a detached premise special purpose sign no more than three times each calendar year for no more than 38 consecutive days each time. No detached premise special purpose sign may be erected at an occupancy during the 30-day period immediately following the removal of a detached premise special purpose sign from that occupancy.
            (ii)   Detached premise special purpose signs must:
               (aa)   be located at least 100 feet apart;
               (bb)   not exceed eight feet in height; and
               (cc)   not exceed 50 square feet in effective area.
            (iii)   No more than one detached premise special purpose sign may be erected on each street or private access easement that the premise fronts on.
      (4)   Non-premise special purpose signs.
         (A)   In general. Non-premise special purpose signs are permitted subject to the following regulations:
            (i)   Except as provided below, non-premise special purpose signs may only display promotional and welcome messages.
            (ii)   Up to 10 percent of the effective area of a non-premise special purpose sign may contain commercial advertisement. The name of the event or activity identified in a promotional message is not considered commercial advertisement even if the event or activity is named after the sponsor.
            (iii)   A non-premise special purpose sign may not be erected more than 30 days before the beginning of the advertised activity or event, and must be removed no later than 10 days after the activity or event has ended.
            (iv)   The sign hardware for a banner may be left in place between displays of a banner.
         (B)   Attached non-premise special purpose signs. Attached non-premise special purpose signs are prohibited in this subdistrict.
         (C)   Detached non-premise special purpose signs. The only detached non-premise special purpose signs permitted in this subdistrict are as follows:
            (i)   Banners on street light poles. Banners are permitted on street light poles as long as the banners and their hardware:
               (aa)   meet the sign construction and design standards contained in the Dallas Building Code;
               (bb)   are at least 12 feet above grade, unless they overhang a roadway, in which case they must be at least 15 feet above grade;
               (cc)   do not project more than three feet from the pole on which they are mounted;
               (dd)   do not exceed 50 square feet in effective area; and
               (ee)   are made out of weather-resistant and rustproof material.
            (ii)   Other banners crossing the public way. Banners may be displayed over and across the public way. No portion of a banner may be located more than 35 feet above grade, or less than 14 feet above any street, sidewalk, or other pedestrian area. The height of a sign face may not exceed six feet. All banners must be spaced at least 100 feet apart.
   (e)   Other temporary signs.
      (1)   Temporary protective signs. In addition to the other protective signs permitted under Section 51A-7.1718, temporary protective signs may be erected anywhere on a construction site at anytime during construction. There is no limit on the number of these signs, but no sign may exceed 20 square feet in effective area or eight feet in height. Temporary protective signs may be illuminated, but no lighting source may project more than three inches from the vertical surface of, or six inches above the top of, the sign. All temporary protective signs must be removed upon completion of the construction.
      (2)   Temporary signs on construction fencing. Temporary signs may be erected on construction fencing subject to the following provisions:
         (A)   The signs must be spaced at least 50 feet apart.
         (B)   No sign may exceed 128 square feet in effective area or eight feet in height.
         (C)   No sign may project more than three inches from the vertical surface of, or six inches above the top of, the fence.
         (D)   The signs may be illuminated.
         (E)   The signs may only identify the project under construction and its owners, developers, future tenants, lenders, architects, engineers, project consultants, and contractors.
         (F)   The signs must be removed upon completion of the construction.
      (3)   “For Sale,” “For Lease,” “Remodeling,” and “Under Construction” signs. Signs that relate exclusively to the sale, lease, construction, or remodeling of the premises on which they are located are permitted. There is no limit to the number of attached signs permitted. Detached signs are limited to one for each 100 feet of frontage on a public street or private access easement. If attached to a window, the maximum effective area of the sign is 16 square feet; if attached to other portions of a facade, the maximum effective area is 32 square feet. No detached sign may exceed 128 square feet in effective area or 16 feet in height. (Ord. Nos. 24348; 25918; 31410)