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(a) A district identification sign may only:
(1) identify the name or logo of the Main Street Subdistrict, Retail Subdistrict A, or Retail Subdistrict B as approved by the city council; and
(2) be located in the subdistrict it identifies.
(b) A district identification sign may be located in the right-of-way.
(c) No district identification sign may be a changeable message sign.
(d) A district identification sign may only be a monument sign, a banner sign, or be located on a structure that spans a right-of-way or on a nonenclosing wall.
(e) A maximum of six district identification signs are allowed in the Main Street Subdistrict, Retail Subdistrict A, and Retail Subdistrict B, collectively.
(f) No district identification sign may exceed 50 square feet in effective area.
(g) No district identification sign may exceed five words.
(h) A structure that spans a right-of-way or a nonenclosing wall containing a district identification sign:
(1) may not exceed 900 square feet in effective area;
(2) must be at least 15 feet above grade; and
(3) may not exceed 25 feet in height.
(i) Monument identification signs located within 15 feet of a public right-of-way may not exceed 20 square feet in effective area, or five feet in height.
(j) Monument identification signs located more than 15 feet from a public right-of-way may not exceed 50 square feet in effective area, or 15 feet in height.
(k) Banner district identification signs and their hardware must meet the sign construction and design standards contained in the Dallas Building Code, and be at least 12 feet above grade, unless they overhang a roadway, in which case they must be at least 15 feet above grade;
(1) No banner district identification sign and its hardware may exceed 25 feet in height;
(2) No banner district identification sign and its hardware may project more than three feet from the pole on which they are mounted;
(3) A banner district identification sign and its hardware must be spaced at least 100 feet from other banner district identification signs;
(4) A banner district identification sign and its hardware may not exceed 24 square feet in effective area; and
(5) A banner district identification sign and its hardware must be made of weather-resistant and rust proof material. (Ord. Nos. 24606; 24925; 29227)
(a) The occupant of a premise may erect no more than two detached protective signs in accordance with the following provisions:
(1) No sign may exceed 700 square inches in effective area.
(2) No detached sign may exceed two feet in height.
(3) No word may exceed four inches in height, unless otherwise required by law.
(b) The occupant of a premise may erect attached protective signs at each entrance to a premise in accordance with the following provisions:
(1) No sign may exceed 700 square inches in effective area.
(2) The cumulative messages may not exceed 1,300 square inches per entrance.
(3) No word may exceed four inches in height, unless otherwise required by law. (Ord. Nos. 24606; 24925)
(a) Illumination. Special purpose signs may be externally or internally illuminated.
(1) Attached signs.
(A) Only one attached premise special purpose sign may be located on each facade per premise up to four times within any 12-month period as long as:
(i) the sign is maintained for no more than 45 days each time during that 12-month period;
(ii) the sign conforms to all other regulations for attached signs; and
(iii) the effective area of the sign does not exceed:
(aa) 30 percent of the building facade for an entertainment facility; or
(bb) 10 percent of the building facade for other uses.
(B) There is no limit to the number of words permitted on an attached premise special purpose sign.
(2) Detached special purpose signs are prohibited in this district. (Ord. Nos. 24606; 24925)
(a) In addition to the protective signs permitted under Section 51A-7.921, temporary protective signs may be erected anywhere on a construction site at anytime during construction subject to the following provisions:
(1) There is no limit on the number of temporary protective signs on a construction site.
(2) No sign may exceed 20 square feet in effective area, or eight feet in height.
(3) Temporary protective signs may be illuminated, but no lighting source may project more than three inches from the vertical surface, or six inches above the top, of the sign.
(4) All temporary protective signs must be removed upon completion of the construction.
(b) “For Sale,” “For Lease,” “Remodeling,” and “Under Construction” signs. Signs that relate exclusively to the sale, lease, remodeling, or construction of the premises on which they are located are permitted subject to the following provisions:
(1) Attached signs.
(A) There is no limit on the number of attached signs permitted.
(B) If the sign is attached to a window, the maximum effective area of the sign is 16 square feet.
(C) If the sign is attached to other portions of a facade, the maximum effective area of the sign is 32 square feet.
(2) Detached signs.
(A) Detached signs are limited to one for each 100 feet of frontage on a public street or private access easement.
(B) No detached sign may exceed 128 square feet in effective area, or 16 feet in height. (Ord. Nos. 24606; 24925)
SECS. 51A-7.924 THRU 51A-7.929. RESERVED.
(a) Definitions. In this section:
(1) AFFILIATE means any person who is an owner, shareholder, member, partner, agent, officer, or director of an applicant for a supergraphic sign location permit pursuant to this section or a person who has a contractual relationship with an applicant related to supergraphic signs.
(2) CENTRAL BUSINESS DISTRICT WALLSCAPE SIGN means a supergraphic sign located in the inner loop area that is neither a promotional wallscape nor a civic center wallscape.
(3) CIVIC CENTER WALLSCAPE SIGN means a supergraphic sign located on a city-owned performance venue with a minimum 1,000 person seating capacity, convention center, or library.
(4) INNER LOOP AREA means the Main Street Subdistrict, Retail Subdistrict A, Retail Subdistrict B, the Convention Center Subdistrict, and the General CBD Subdistrict.
(5) LOCATION PERMIT means a sign permit to erect a supergraphic sign in a specific location.
(6) PROMOTIONAL WALLSCAPE SIGN means a supergraphic sign that identifies or promotes a cultural activity or sporting event that significantly benefits the city.
(7) QUALIFIED APPLICANT means any person who has been qualified by the director to apply for a location permit.
(8) SUPERGRAPHIC SIGN means a large attached premise or non-premise sign on a mesh or fabric surface, or a projection of a light image onto a wall face without the use of lasers.
(9) WALL FACE means an uninterrupted blank plane of a wall, from vertical edge to vertical edge, from its highest edge to its lowest edge. Edges can be established by a distinct change in materials or off-set which runs across (transects) the entire wall in a straight line.
(b) Visual display and coverage.
(1) Except as provided in this paragraph, a supergraphic sign must have one large visual display with a minimum of 80 percent non-textual graphic content (no more than 20 percent text).
(A) Multiple displays giving an appearance of multiple signs are prohibited.
(B) The effective area of text is the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word.
(C) A promotional wallscape sign may contain 10 percent text or logo related to sponsorship. The remainder of the promotional wallscape sign must promote the special event.
(2) Subject to the maximum effective area in Subsection (c), a central business district wallscape sign must cover at least 60 percent of the wall face of the building to which it is attached. The lower 10 feet of the wall face may not be covered and is disregarded in calculating the coverage area.
(3) Supergraphic signs are intended to be creative and artful and not strictly a representation of an advertised product. It is the intent of this provision to:
(A) encourage the use of illustrative images or other non-repetitive design elements;
(B) encourage visually interesting, vibrant, and colorful designs;
(C) discourage use of solid colors or repetitive design elements; and
(D) discourage an image of a single product or product logo without other graphic elements.
(4) Supergraphic signs may be internally or externally illuminated. If internally illuminated, a supergraphic sign may consist of translucent materials, but not transparent materials.
(5) No building may have more than two central business district wallscape signs. The two central business district wallscape signs must be oriented a minimum of 90 degrees from each other.
(c) Effective area. Minimum permitted effective area of a central business district wallscape sign is 2,500 square feet. This subsection controls over Paragraph (b)(2).
(d) Height. No central business district wallscape sign or civic center wallscape sign may exceed 450 feet in height. There is no maximum height for promotional wallscape signs.
(e) Number of sign locations permitted.
(1) No more than 22 central business district wallscape locations are permitted within the inner loop area.
(2) No more than four civic center wallscape locations are permitted within the inner loop area.
(3) No supergraphic signs are permitted outside of the inner loop area.
(f) Extensions.
(1) Except as provided in Paragraph (2), a supergraphic sign may not extend beyond the edge of the face of the building to which it is attached.
(2) A supergraphic sign may wrap around the edge of a building if:
(A) both building facades to which the supergraphic sign is attached are otherwise eligible facades; and
(B) the supergraphic sign is one continuous image.
(g) Location.
(1) A central business district wallscape sign may only be located on a blank wall face.
(2) No supergraphic sign may:
(A) cover any window or architectural or design feature of the building to which it is attached;
(B) be attached to a federal-, state-, or city-designated historic or landmark structure;
(C) be attached to a facade erected or altered after June 1, 2005;
(D) be attached to a facade on Pacific Avenue between Akard Street and Ervay Street;
(E) be attached to a facade facing Main Street Garden or Belo Garden.
(3) Except as provided in Paragraph (4), central business district wallscape signs are only permitted on parking structures or buildings with lodging, residential, retail and personal service, or office uses occupying at least 75 percent of the leasable ground floor area and an overall building occupancy of at least 50 percent of the floor area.
(4) The director may waive the requirements in Paragraph (3) for up to one year if the director determines that the building or multi-building complex is currently being redeveloped. The director may revoke this waiver if redevelopment stops or is inactive for 90 days or more.
(h) Message duration. A supergraphic sign location may not display the same message for more than four consecutive months in any 12-month period.
(i) Hardware fasteners. All hardware fasteners for a supergraphic sign must comply with the Dallas Building Code and all other ordinances, rules, and regulations of the City of Dallas.
(j) HBA signs prohibited. No supergraphic sign may be a Highway Beautification Act (HBA) sign as defined in Section 51A-7.102.
(k) Permits.
(1) Application to be a qualified applicant.
(A) An applicant shall submit an application to the director for the purpose of qualifying as an applicant. The application must include:
(i) the name, address, phone number, and other pertinent information of the applicant, and if the applicant is a business entity, the names and business addresses of the principal officers, managers, and other persons who own more than five percent of the entity; and
(ii) an affidavit stating that the applicant is in good standing with the city on all code enforcement matters related to supergraphic signs.
(B) A person may not qualify as an applicant if that person:
(i) has any outstanding code violations related to supergraphic signs;
(ii) has previously displayed a non-permitted supergraphic sign within the previous 12 month period; or
(iii) is an affiliate of another qualified applicant.
(2) Location permit.
(A) Qualified applicants must submit a separate location permit application for each location. The director shall time stamp all applications upon receipt.
(B) The director shall review location permit applications in order of submittal. If the director determines that a location permit application is incomplete or does not meet the guidelines, the director shall reject the application and then review the next location permit application. If the initial number of location permit applications exceeds the number of location permits available, the director shall provide for a lottery to distribute the location permits.
(C) An application for a supergraphic sign location permit must contain:
(i) a memorandum of lease, sworn to by affidavit, that shows that the qualified applicant has an enforceable lease for a supergraphic location;
(ii) an affidavit stating that the property where the supergraphic sign will be located has no outstanding code enforcement matters;
(iii) a current tax certificate and affidavit stating that there are no unpaid governmental liens for the supergraphic sign location; and
(iv) an affidavit stating that the building meets the occupancy requirements in Paragraph (g)(3).
(D) Location permit holders may not be an affiliate of any other location permit holder.
(E) A person may not have more than nine pending or active location permits combined at any one time.
(F) A person shall not obtain a location permit for use by another person.
(G) A location permit expires four years after the date of issuance.
(H) The director shall revoke a location permit if the location has displayed obsolete supergraphic advertising or has been without supergraphic advertising matter for six months or more.
(I) A holder of a location permit may apply for renewal of the location permit by filing a complete application for renewal with the director no more than 180 days before the expiration of the current permit. To be eligible for a renewal of a location permit, an applicant must meet the qualification criteria under Paragraph (1).
(3) Promotional wallscape signs. An application for a promotional wallscape must be supported by a resolution of the city council that recognizes the activity or event as significantly benefiting the city. A promotional wallscape may not be erected more than 60 days before the beginning of the activity or event and must be removed not later than 30 days after the activity or event has ended.
(4) Review procedure. The director shall review all applications for location permits and copy change permits using the director procedure in Section 51A-7.505.
(l) Mandatory removal in 2019. All supergraphic signs must be removed on or before July 31, 2019. This section does not confer a nonconforming or vested right to maintain a supergraphic sign after July 31, 2019, and all permits authorizing supergraphic signs shall automatically expire on that date.
(m) Sunset. This section expires on July 31, 2019, unless re-enacted with amendment before that date. The city plan commission and city council shall review this section before its expiration date. (Ord. Nos. 24717; 24925; 24926; 25291; 25995; 27300; 27587; 28346; 28347; 28553; 29227)
(a) The convention center complex may have building accent lighting consisting of LED or similar technology that changes colors and brightness.
(b) Convention center complex accent lighting may display images, symbols, logos, or words that are associated with
(1) a convention or event taking place within the convention center complex or;
(2) an event or activities taking place within the Downtown Special Provision Sign District. (Ord. 28346)
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