(a) Unless otherwise provided, all detached premise signs must be monument signs or landscape signs.
(b) No detached premise sign may be located within five feet of a public right-of-way, except for monument signs or landscape signs, which may be located at the building line.
(c) Except as provided in this section, detached premise signs located within 15 feet of a public right-of-way may not exceed 20 square feet in effective area, or five feet in height.
(d) Except as provided in this section, detached premise signs with a setback of 15 feet or greater from a public right-of-way may not exceed 50 square feet in effective area, or 15 feet in height.
(e) A detached premise sign may contain only the name, logo, and address of the premise building and its occupants.
(f) Section 51A-7.304(c) of the Dallas Development Code, as amended, does not apply to monument signs or landscape signs in this district.
(g) A premise having more than 450 feet of frontage along a street may have no more than one additional detached premise sign for each additional 100 feet of frontage or fraction thereof. For purposes of the subsection, “street” means a right-of-way that provides primary access to adjacent property.
(h) The following additional regulations apply in Retail Subdistrict B.
(1) Campus identification sign.
(A) One campus identification sign is permitted if the building site contains a single building with a floor area of 1.5 million square feet or greater.
(B) This sign must be located within 15 feet of the right-of-way.
(C) Maximum height is four feet, six inches.
(D) Maximum effective area is 77 square feet.
(E) The message area cannot exceed 70 percent of the effective area.
(F) Push-through acrylic lettering is required. No other lettering is permitted.
(2) Additional monument signs.
(A) Three additional monument signs are permitted if the building site contains a single building with a floor area of 1.5 million square feet or greater.
(B) Maximum height is four feet, six inches.
(C) Maximum effective area of each sign is 45 square feet.
(D) The message area cannot exceed 60 percent of the effective area.
(E) These signs may be located along any street, provided there are no more than five detached premise signs oriented toward any street.
(F) The 200-foot spacing provision in Section 51A-7.304, “Detached Signs,” for detached signs on the same premise does not apply to additional monument signs permitted by this paragraph.
(3) Retaining wall signs.
(A) A maximum of four retaining wall signs are permitted.
(B) Maximum effective area of each sign is 40 square feet.
(4) Pedestrian-oriented concession signs.
(A) A maximum of three pedestrian-oriented concessions signs are permitted.
(B) These signs may contain campus and associated identification.
(C) Minimum setback is 15 feet.
(D) Maximum height is eight feet, eight inches.
(E) Maximum effective area of each sign is 30 square feet.
(F) There is no message area restrictions for these signs.
(G) Push-through acrylic lettering is required. No other lettering is permitted.
(5) Illumination.
(A) Except as provided in this paragraph, internal sources of illumination may only be used if the internal source is an integral part of the sign’s design, such as the use of light emitting diodes (LED) or small individual incandescent lamps.
(B) Except as provided in this paragraph, detached premise signs must not have a plastic translucent cover.
(C) Retaining wall signs and pedestrian-oriented concession signs may be externally lit, or internally lit with a translucent or transparent cover, without limitation to the type of lighting or cover materials.
(i) The following additional regulations apply in the Chase Tower Subdistrict.
(i) The following additional regulations apply in the Chase Tower Subdistrict.
(1) The following two detached premise signs are permitted only along the Pearl Street frontage: one monument sign and one landscape sign.
(2) The landscape sign may not exceed 50 square feet in effective area or 15 feet in height.
(3) The minimum setback for the monument sign is 10 feet from the public right-of-way. The monument sign may not exceed 80 square feet in effective area or 12 feet in height. (Ord.
Nos. 20167; 21404; 22425; 24606; 24925; 29227
; 31374)