Banners on streetlight poles are subject to the following regulations:
(a) A banner must display a promotional message, a welcome message, or generic graphics.
(b) No more than 10 percent of the effective area of a banner may contain a welcome message that identifies and greets a group using city property in accordance with a contract, license, or permit.
(c) Up to 10 percent of the effective area of a banner may contain the word(s) or logo(s) that identify a sponsor of a cultural event or activity if the sponsor’s name is part of the name of the activity or event.
(d) A banner having either a promotional message or a welcome message may not be erected more than 90 days prior to the beginning of the advertised activity or event, and must be removed no later than 15 days after that activity or event has ended. The sign hardware for a banner may be left in place between displays of a banner.
(e) A banner and its sign hardware must:
(1) be mounted on a streetlight pole;
(2) meet the sign construction and design standards in the Dallas Building Code;
(3) be at least 12 feet above grade, unless it overhangs a roadway, in which case it must be at least 15 feet above grade;
(4) be made out of weather-resistant and rust-proof material;
(5) not project more than three feet from the pole onto which it is mounted; and
(6) not exceed 20 square feet in effective area.
(f) No sign permit or certificate of appropriateness is required to erect or remove a banner. (Ord. Nos. 21404; 24606; 24925)