(a) Content. Non-premise district activity videoboard signs must display district activity messages a minimum of three minutes of every operational hour and must display either district activity messages or premise messages for an additional minimum of nine minutes of every operational hour.
(b) Location and number.
(1) A maximum of 15 non-premise district activity videoboard signs are permitted and may only be erected on buildings with frontage on streets within Retail Subdistrict A and Retail Subdistrict B bounded by Jackson Street, Lamar Street, Pacific Avenue, and Cesar Chavez Boulevard.
(2) A maximum of one non-premise district activity videoboard sign is permitted per block face.
(3) Non-premise district activity videoboard signs may not be placed on Pacific Avenue between Akard Street and Ervay Street.
(4) Non-premise district activity videoboard signs may not be placed on building facades facing Main Street Garden or Belo Garden.
(c) Size. Non-premise district activity videoboard signs must have a minimum of 100 square feet in effective area and may have a maximum 150 square feet in effective area.
(d) SUP required.
(1) Non-premise district activity videoboard signs are only permitted by SUP.
(2) All applications for non-premise district activity videoboard signs must include a report from a traffic engineer stating that the placement of the sign will not interfere with the effectiveness of traffic control devices within 300 ft of the sign.
(3) If there is a conflict between Subsection 51A-4.206(1) and this section, this section controls.
(4) Original applications and renewal applications for non-premise district activity videoboard signs must include an affidavit stating that the building meets the occupancy requirements in Subsection (g).
(5) Within 10 days after expiration or revocation of the SUP the non-premise district activity videoboard sign must be removed.
(e) Installation. Non-premise district activity videoboard signs must be securely attached.
(f) Projecting signs. Projecting non-premise district activity videoboard signs:
(1) must have a vertical orientation with height exceeding the width at a minimum 16:9 height-to-width ratio;
(2) may project a maximum of 12 feet into the right-of-way:
(A) subject to the licensing requirements of Chapter XIV of the City Charter, Article VI of Chapter 43 of the Dallas City Code, the Dallas Building Code, and all other applicable laws, codes, ordinances, rules, and regulations;
(B) subject to review by the traffic engineer to ensure that the sign will not pose a traffic hazard or visibility obstruction; and
(C) provided that no projecting sign may project closer than two feet to a vertical plane extending through the back of a street curb;
(3) must have a minimum clearance of 15 feet above the sidewalk and a maximum clearance of 35 feet above the sidewalk; and
(4) must have videoboard displays on both sides of the sign.
(g) Building occupancy requirements. Non-premise district activity videoboard signs are only permitted on buildings with retail and personal service uses, lodging uses, or office uses occupying at least 75 percent of the leasable ground floor area and an overall building occupancy of at least 50 percent. Non-premise district activity videoboard signs are not allowed on a lot containing a commercial surface parking lot use. The director shall notify City Council of any building that falls below the occupancy requirements and fails to reestablish the occupancy requirement within 120 days. The director may waive the occupancy requirements of this subsection for up to one year if the director determines that the building or multi-building complex is currently being redeveloped. The director may revoke this waiver if redevelopment stops or is inactive for 90 days or more. (Ord. Nos. 27481; 28347; 28424; 28553; 28822; 29227)