(a) A district identification sign may only:
(1) identify the name or logo of the Main Street Subdistrict, Retail Subdistrict A, or Retail Subdistrict B as approved by the city council; and
(2) be located in the subdistrict it identifies.
(b) A district identification sign may be located in the right-of-way.
(c) No district identification sign may be a changeable message sign.
(d) A district identification sign may only be a monument sign, a banner sign, or be located on a structure that spans a right-of-way or on a nonenclosing wall.
(e) A maximum of six district identification signs are allowed in the Main Street Subdistrict, Retail Subdistrict A, and Retail Subdistrict B, collectively.
(f) No district identification sign may exceed 50 square feet in effective area.
(g) No district identification sign may exceed five words.
(h) A structure that spans a right-of-way or a nonenclosing wall containing a district identification sign:
(1) may not exceed 900 square feet in effective area;
(2) must be at least 15 feet above grade; and
(3) may not exceed 25 feet in height.
(i) Monument identification signs located within 15 feet of a public right-of-way may not exceed 20 square feet in effective area, or five feet in height.
(j) Monument identification signs located more than 15 feet from a public right-of-way may not exceed 50 square feet in effective area, or 15 feet in height.
(k) Banner district identification signs and their hardware must meet the sign construction and design standards contained in the Dallas Building Code, and be at least 12 feet above grade, unless they overhang a roadway, in which case they must be at least 15 feet above grade;
(1) No banner district identification sign and its hardware may exceed 25 feet in height;
(2) No banner district identification sign and its hardware may project more than three feet from the pole on which they are mounted;
(3) A banner district identification sign and its hardware must be spaced at least 100 feet from other banner district identification signs;
(4) A banner district identification sign and its hardware may not exceed 24 square feet in effective area; and
(5) A banner district identification sign and its hardware must be made of weather-resistant and rust proof material. (Ord. Nos. 24606; 24925; 29227)