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(a) The owner of, and each occupant of, a premise may erect no more than two detached protective signs in accordance with the following provisions:
(1) No sign may exceed 700 square inches in effective area.
(2) No detached sign may exceed two feet in height.
(b) The owner of, and each occupant of, a premise may erect attached protective signs at each entrance to a premise in accordance with the following provisions:
(1) No sign may exceed 700 square inches in effective area.
(2) The cumulative messages may not exceed 1,300 square inches per entrance.
(3) No word may exceed four inches in height, unless otherwise required by law. (Ord. 24760)
A special provision sign district is hereby created to be known as the West Village Sign District. For purposes of this article, the boundaries of the West Village Sign District are that portion of the West Mixed Use Subzone of the Planned Development District No. 305 (commonly known as the Cityplace PD) that is enclosed within the following boundaries set forth in Exhibit 7.1900A, which is attached to and made a part of this ordinance, and generally described as the property bounded by the centerlines of Cole Avenue, Blackburn Street, McKinney Avenue, and Lemmon Avenue, and including a 1.1028 acre tract fronting approximately 357 feet on Blackburn Street, fronting approximately 118 feet on McKinney Avenue, and fronting approximately 118 feet on Cole Avenue. (Ord. 24974)
(a) This district is hereby divided into two subdistricts: Subdistricts A and B.
(b) Subdistrict A is that area of this district within the following described boundaries: all building faces that front on Cole Avenue, Blackburn Street, McKinney Avenue, and Lemmon Avenue.
(c) Subdistrict B is that area of this district that is not in Subdistrict A. (Ord. 24974)
(a) The purpose of this division is to regulate both the construction of new signs and the alterations of existing signs to create a unique, lively and commercially-active environment that is bright and safe, and that incorporates diverse, state-of-the-art graphic technologies to promote an urban mixed use environment in this district.
(b) These sign regulations have been developed to achieve the following objectives in this district:
(1) To create an aesthetically pleasing environment that promotes an atmosphere of vitality appropriate for a place where thousands of citizens gather for entertainment and celebration.
(2) To encourage the use of signs that are innovative, colorful, and entertaining, and that bring a distinctive character to this district.
(3) To identify and promote special events and cultural activities that will occur in this district.
(4) To encourage signs with a style, orientation, and location that take into consideration the high number of pedestrians expected within this district.
(5) To communicate clear directions to and through this district.
(6) To promote the economic success of businesses in this district. (Ord. 24974)
In this division:
(1) ARCADE SIGN means any sign mounted to the underside of a canopy or awning intended to be read from the pedestrian walkway that the canopy covers.
(2) ATTACHED SIGN means any sign attached to, applied on, or supported by, any part of a building (such as a wall, parapet, roof, window, canopy, awning, arcade, or marquee) that encloses or covers usable space.
(3) AWNING means a fabric or vinyl surface supported by a tubular metal structure, which is applied to the face of a building.
(4) AWNING SIGN means a sign that is attached or applied to or painted on an awning.
(5) BANNER means a sign attached to or applied on a strip of cloth, vinyl, or similar material and attached to a building or structure. Awning signs and flags are not banners.
(6) CANOPY means a permanent, non-fabric architectural element projecting from the face of a building.
(7) CANOPY SIGN means a sign attached to, applied on, or supported by a canopy, with no changeable message area.
(8) CHANGEABLE MESSAGE SIGN means an electronic sign whose contents can change periodically and that can show animated messages.
(9) DISTRICT means the West Village Special Provision Sign District.
(10) EFFECTIVE AREA means:
(A) For a detached sign, other than outlined in (B) below, the area within a minimum imaginary rectangle of vertical and horizontal lines that fully contains all extremities of the sign, excluding its supports. This rectangle is calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for this projection that produces the largest rectangle must be used. If elements of the sign are moveable or flexible, such as a flag or a string of lights, the measurement is taken when the elements are fully extended and parallel to the plane of view.
(B) For signs placed on a fence, non-enclosing wall, planter or other similar structure that is designed to serve a separate purpose other than to support the sign, the entire area of such structure shall not be computed. In such cases, the sign area shall be computed as the entire area within a single continuous rectilinear perimeter of not more than eight (8) straight lines enclosing the extreme limits of writing, representation, emblems, or figures together with all material, color or lighting forming an integral part of the display or used to differentiate the sign background against which it is placed.
(C) For an attached sign, the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word. If a design, outline, illustration, or interior illumination surrounds or attracts attention to a word, then it is included in the calculation of effective area.
(D) An awning or canopy is not included in the calculation of the effective area.
(11) ENTERTAINMENT COMPLEX means an entertainment facility with a seating capacity of at least 100 persons for showing motion pictures or staging theatrical performances to an audience or where the audience views and participates in events and performances including, but not limited to, theatrical, musical and dramatic performances, and meetings and assemblages.
(12) FACADE means any separate face of a building, including parapet walls and omitted wall lines, or any part of a building which encloses or covers usable space, chimneys, roof-mounted equipment, mounted antennas, or water towers. Where separate faces are oriented in the same direction or in directions within 45 degrees of one another, they are to be considered as part of a single facade. A roof is not a facade or part of a facade. Multiple buildings on the same lot will each be deemed to have separate facades.
(13) FLAT ATTACHED SIGN means an attached sign projecting 18 inches or less from a building, the face of which is parallel to the building facade.
(14) FREEWAY LOOP means the area of the city inside the District, within 100 feet of an Expressway right-of-way.
(15) GENERIC GRAPHICS means any pattern of shapes, colors, or symbols that does not commercially advertise.
(16) KIOSK means a multi-sided structure or cylindrical structure for the display of premise signs. It does not mean vending and sales carts.
(17) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building and consisting primarily of changeable panels, words, or characters. LED, LCD or other electronic message technology may be used.
(18) MONUMENT SIGN means a detached sign applied directly onto a grade-level support structure.
(19) MOVEMENT CONTROL SIGN means a sign that directs vehicular and pedestrian movement within this district.
(20) NEWSSTAND means an enclosed kiosk that displays premise signs and is manned by a vendor that sells newspapers, magazines, other periodicals and other small retail items such as candy, tobacco etc.
(21) ONE SIGN means any number of detached sign parts structurally connected at, or above grade.
(22) PARAPET SIGN means a permanent projecting attached sign erected on or attached to the eaves or edge of the roof or on a parapet. A parapet sign is not a roof sign.
(23) PREMISE means the property in this District.
(24) PREMISE SIGN means any sign the content of which relates to the premise on which it is located and refers exclusively to:
(A) the name, trade name, or logo of the owner or occupant of the premise or the identification of the premises;
(B) accommodations, services, or activities offered or conducted on the premise; or
(C) the sale, lease, or construction of the premise.
(25) PROJECTING ATTACHED SIGN means an attached sign projecting more than 18 inches from a building at an angle, other than parallel, to the facade.
(26) PROMOTIONAL MESSAGE means a message that identifies, promotes, or advertises a cultural activity taking place in this district, any special event being conducted in this district, any event being conducted, in whole or in part, in an entertainment complex in this district, or any other event that will benefit the city that will take place in this district. Benefit to the city is established by:
(A) Use of city property in accordance with a contract, license, or permit;
(B) The receipt of city monies for the activity or event; or
(C) An ordinance or resolution of the city council that recognizes the activity or event as benefiting the city.
(27) PUBLIC AREA means any publicly or privately owned outdoor area that is accessible to the public.
(28) ROOF SIGN means a sign that is attached to or supported by the roof of a building.
(29) SPECIAL SIGN DISTRICT ADVISORY COMMITTEE means that committee composed and established in Section 51A-7.504 of the Dallas Development Code.
(30) STOREFRONT means an identifiable portion of the premise for which a separate certificate of occupancy has been issued.
(31) TEMPORARY SIGN means a sign erected for a limited time that identifies an event or activity of limited duration. Examples include signs advertising the sale or lease of property, construction activity in progress, or a concert or other cultural event.
(32) WELCOME MESSAGE means a message that identifies and greets people who are expected to visit this district, such as heads of state; foreign dignitaries; groups using city property in accordance with a contract, license, or permit; or government organizations.
(33) WINDOW ART DISPLAY means an exhibit or arrangement placed within a storefront window of a building and designed to be viewed from a street or public area.
(34) WINDOW SIGN means a sign painted or affixed to a window.
(35) WORD: For purposes of this division, each of the following is considered to be one word:
(A) Any word in any language found in any standard unabridged dictionary or dictionary of slang.
(B) Any proper noun or any initial or series of initials.
(C) Any separate character, symbol or abbreviation such as “&”, “$”, “%”, and “Inc.”.
(D) Any telephone number or commonly used combination of numerals and symbols such as “$5.00" or “50%”.
(E) Any internet website, network, or protocol address, domain name, or universal record locator.
(F) Any symbol or logo that is a registered trademark but which itself contains no word or character.
A street number is not considered to be a word. (Ord. 24974)
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