(a) Detached signs in general.
(1) A premise may have one or more detached signs.
(2) Detached signs may not exceed 20 feet in effective area.
(3) Detached signs may not exceed 5 feet in height if an attached sign is located on any storefront on the lot where the detached sign is located; otherwise, detached signs may not exceed 15 feet in height.
(4) Detached signs may only be:
(A) monument signs;
(B) an architectural, water or landscape composition that identifies the premise; or
(C) signs on public improvements;
(D) banners on streetlight poles;
(E) special purpose signs; or
(F) district identification signs.
(b) Signs on public improvements. An unlimited number of signs that only identify the name or logo of this district may be located on or incorporated into manhole covers, street light poles, sidewalks, benches, trash receptacles and other improvements in public areas. No such sign, however, may exceed one square foot in effective area.
(c) Banners on streetlight poles.
(1) Banners must display a promotional message, a welcome message, or generic graphics.
(2) No more than 10 percent of the effective area of a banner may contain a welcome message that identifies and greets a group using city property in the district in accordance with a contract, license, or permit.
(3) No more than 10 percent of the effective area of a banner may contain the word(s) or logo(s) that identify a sponsor of a cultural event or activity taking place in the district.
(4) A banner having either a promotional message or a welcome message may not be erected more than 90 days prior to the beginning of the advertised activity or event, and must be removed no later than 15 days after that activity or event has ended. The sign hardware for a banner may be left in place between displays of a banner.
(5) A banner and its hardware must:
(A) be mounted on a streetlight pole;
(B) meet the sign construction and design standards in the Dallas Building Code;
(C) be at least 12 feet above grade, unless it overhangs a roadway, in which case it must be at least 15 feet above grade;
(D) be made out of weather-resistant and rust-proof material;
(E) not project more than three feet from the pole onto which it is mounted; and
(F) not exceed 20 square feet in effective area. (Ord. 24974)