(a) A banner must primarily display generic graphics.
(b) A banner may be a district sign or contain a promotional or a welcome message.
(c) A banner having either a promotional message or a welcome message may not be erected more than 90 days prior to the beginning of the advertised activity or event, and must be removed no later than 15 days after that activity or event has ended. The sign hardware for a banner may be left in place between displays of a banner.
(d) A banner and its hardware:
(1) may be mounted parallel on a premise facade or projecting from a premise facade at an angle of up to 90 degrees;
(2) must meet the sign construction and design standards in the Dallas Building Code;
(3) must be at least 12 feet above grade, unless it overhangs a roadway, in which case it must be at least 15 feet above grade;
(4) must be made out of weather-resistant and rust-proof material;
(5) must not project more than three feet from the facade; and
(6) must not exceed 100 square feet in effective area. (Ord. 24974)