(a) The purpose of this division is to regulate both the construction of new signs and the alterations of existing signs to create a unique, lively and commercially-active environment that is bright and safe, and that incorporates diverse, state-of-the-art graphic technologies to promote an urban mixed use environment in this district.
(b) These sign regulations have been developed to achieve the following objectives in this district:
(1) To create an aesthetically pleasing environment that promotes an atmosphere of vitality appropriate for a place where thousands of citizens gather for entertainment and celebration.
(2) To encourage the use of signs that are innovative, colorful, and entertaining, and that bring a distinctive character to this district.
(3) To identify and promote special events and cultural activities that will occur in this district.
(4) To encourage signs with a style, orientation, and location that take into consideration the high number of pedestrians expected within this district.
(5) To communicate clear directions to and through this district.
(6) To promote the economic success of businesses in this district. (Ord. 24974)