In this division:
(1) BANNER means a sign attached to or applied on a strip of cloth, vinyl, metal, or similar material and attached to a building, pole, or structure. Canopy signs and flags are not banners.
(2) CHANGEABLE MESSAGE SIGN means a sign displaying static images that may display different designs, messages, or advertisements and that may include LED/LCD elements, slide lettering, slated rotating surfaces, or other changeable message technology.
(3) CONSTRUCTION BARRICADE SIGN means a sign that is affixed to a construction barricade.
(4) DISTRICT OR THIS DISTRICT means the Southwestern Medical District Sign District.
(5) EFFECTIVE AREA means the following:
(A) For a detached sign, the area within a minimum imaginary rectangle of vertical and horizontal lines that fully contains all extremities of the sign, excluding its supports. This rectangle is calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for this projection that produces the largest rectangle must be used. If elements of the sign are movable or flexible, such as a flag or a string of lights, the measurement is taken when the elements are fully extended and parallel to the plane of view.
(B) For an attached sign, the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word. If a design, outline, illustration, or interior illumination surrounds or attracts attention to a word, then it is included in the calculation of effective area.
(C) For signs placed on a fence, non-enclosing wall, planter, or other similar structure that is designed to serve a separate purpose other than to support the sign, the entire area of such structure is not computed, and the effective area is to be measured by the rule for effective area for attached signs.
(6) FLAT ATTACHED SIGN means an attached sign projecting 24 inches or less from a building, and with face parallel to the building facade.
(7) GATEWAY SIGN means a district entry monument sign that lets travelers know they are entering a distinct area within this district.
(8) GENERIC GRAPHICS mean a pattern of shapes, colors, or symbols that does not commercially advertise.
(9) GOVERNMENTAL TRAFFIC SIGN means a sign, signal, or other traffic control device installed by a governmental agency for the purpose of regulating, warning, or guiding vehicular or pedestrian traffic on a public roadway, including stop signs, one-way signs, no parking signs, and electronic pedestrian and vehicular signalization devices and their fixtures.
(10) LOGO means a graphic or emblem that is used to identify, symbolize, and promote an entity or organization.
(11) MEDICAL INSTITUTION means healthcare, medical, educational, and research facilities and destinations within this district that may have a helipad.
(12) MONUMENT SIGN means a detached sign applied directly onto a grade-level support structure (instead of a pole support) with no separation between the sign and grade.
(13) MOVEMENT CONTROL SIGN means a sign that must direct vehicular or pedestrian movement into or within this district and may include the name or logo of this district or of any premise within this district.
(14) PERMANENT SIGN means any sign that is not a temporary sign as defined in this section.
(15) PROMOTIONAL MESSAGE means a message that identifies, promotes, or advertises a cultural activity within this district, any event being conducted, in whole or in part, within this district, or any special event being conducted within this district.
(16) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure the sign to a building facade or pole.
(17) SOUTHWESTERN MEDICAL DISTRICT IDENTIFICATION SIGNS means gateway signs, movement control signs, trailblazer signs, and district street topper signs that designate the boundaries of this district and guide people coming to medical institution destinations.
(18) SPECIAL EVENT means a special event as defined in Chapter 42A of the Dallas City Code.
(19) TEMPORARY SIGN means a sign erected for a limited time that identifies an event or activity of limited duration. Examples include signs advertising the sale or lease of property, construction activity in progress, or a special or other cultural event.
(20) TEXAS MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES means the latest publication of the Texas Manual on Uniform Traffic Control Devices published by the Texas Department of Transportation.
(21) TRAILBLAZER SIGN means a sign placed strategically to guide travelers to a particular destination within this district.
(22) VIDEOBOARD SIGN means a flat screen that is capable of displaying moving images similar to television images, by light-emitting diode or other similar technology, and that is mounted to the exterior of a building.
(23) WELCOME MESSAGE means a message that identifies and greets heads of state; foreign dignitaries; groups using city or county property in accordance with a contract, license, or permit; or government organizations. (Ord. 29392)