(a) Banners may be illuminated.
(b) A banner must display a promotional message, a welcome message, or generic graphics.
(c) No more than 10 percent of the effective area of a banner may contain a welcome message that identifies and greets a group using city property in accordance with a contract, license, or permit.
(d) To create uniformity throughout this district, banners should, on up to 10 percent of the effective area, contain the words or logos identifying a Southwestern Medical District cultural event or activity sponsor if the sponsor's name is part of the name of the activity or event.
(e) A banner having a promotional message or a welcome message may not be erected for more than 90 days before the beginning of the advertised activity or event, and must be removed no later than 15 days after that activity or event ends. The sign hardware for a banner may be left in place between displays of a banner.
(f) Banners may be mounted to street light poles.
(g) Pole mounted banners are in addition to other signs allowed on a premise and the banner and its hardware must:
(1) meet the sign construction and design standards in the Dallas Building Code;
(2) be at least eight feet, but no more than 16 feet above grade;
(3) not project more than three feet from the pole on which it is mounted;
(4) not exceed eight square feet in effective area; and
(5) be made out of weather-resistant and rust-proof material.
(h) Pole mounted banners are not limited in number.
(i) A sign permit is not required to erect or remove a pole mounted banner. (Ord. 29392)