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(a) Except as provided in this division, signs must comply with the provisions for business zoning districts in Article VII.
(b) Signs may be illuminated by back lighting or indirect lighting.
(c) Neon or single incandescent bulbs are not allowed.
(d) Illuminated signs with an effective area of 500 square feet or less may not have a luminance greater than 300 foot lamberts, nor may any such sign have a luminance greater than 300 foot lamberts for any portion of the sign within a circle two feet in diameter. The measurements of luminance are taken from any other premise or from any public right-of-way other than an alley.
(e) Illuminated signs with an effective area greater than 500 square feet may not have a luminance greater than 200 foot lamberts, nor may any such sign have a luminance greater than 200 foot lamberts for any portion of the sign within a circle of two feet in diameter. The measurements of luminance are taken from any other premise or from any public right-of-way other than an alley.
(f) Changeable messages must follow the requirements of Section 51A-7.303(b).
(g) A sign or part of a sign may not move or rotate, with the exception of a wind device, the motion of which is not restricted.
(h) Signs are not allowed in a visibility triangle.
(i) The number of words allowed on a sign is not limited, unless otherwise restricted by the Texas Manual on Uniform Traffic Control Devices.
(j) All permanent signs must be premise signs, convey a noncommercial message, list the Southwestern Medical District name and logo, or the name of a hospital or medical or educational use.
(k) Fiberglass as a sign material is allowed.
(l) For detached signs, plastic is not permitted as an exterior face of a sign. Plastic may be used as a backing for routed letters in a sign can or as decorative ornaments.
(m) Except for helipad signs, signs may not be painted onto the roof of a building, and no flat attached sign is permitted on the roof of a building. (Ord. 29392)
The following signs are prohibited in this district:
(a) Videoboard signs.
(b) Supergraphic signs.
(c) Streamers, pennants, and inflatable seasonal decorations. (Ord. 29392)
(a) In general.
(1) A minimum setback is not required for Southwestern Medical District identification signs.
(2) Southwestern Medical District identification signs may be located within the public right-of-way in accordance with Section 51A-7.2308.
(3) Except for district street topper signs, Southwestern Medical District identification signs may be illuminated in accordance with the Texas Manual on Uniform Traffic Control Devices.
(4) Southwestern Medical District identification signs may contain changeable messages.
(b) Gateway signs.
(1) A maximum of 10 gateway signs are allowed.
(2) Gateway signs may not exceed:
(A) 150 square feet in effective area;
(B) 20 feet in height; and
(C) 8 feet in width.
(3) Gateway signs may only identify the name or logo of this district or an abutting special provision sign district.
(4) Gateway signs may be internally or externally illuminated.
(5) Gateway signs may be located within the right-of-way in accordance with Section 51A-7.2308.
(c) Movement control signs.
(1) In general.
(A) Movement control signs must be pole signs.
(B) Movement control signs may be located within or project over the public right-of-way in accordance with Section 51A-7.2308.
(C) Text size on movement controls signs must comply with the Texas Manual on Uniform Traffic Control Devices.
(2) Large movement control signs.
(A) A maximum of 14 are allowed.
(B) Large movement control signs may have a maximum effective area of 270 square feet.
(C) Large movement control signs may not exceed three separate panels.
(3) Medium movement signs.
(A) A maximum of 14 are allowed.
(B) Medium movement control signs may have a maximum effective area of 120 square feet.
(C) Medium movement control signs may only contain one panel.
(4) Small movement control signs.
(A) A maximum of 60 are allowed.
(B) Small movement control signs may have a maximum effective area of 80 square feet.
(C) Small movement control signs may only contain one panel.
(d) Trailblazer signs.
(1) A trailblazer sign may be a pole sign or mounted on existing traffic signal posts.
(2) Trailblazer signs may have a maximum effective area of 12 square feet.
(3) Trailblazer signs may only contain one panel.
(4) Trailblazer signs must comply with the minimum clearance over public right-of-way requirements in the Texas Manual on Uniform Traffic Control Devices.
(e) District street topper signs.
(1) District street topper signs must be mounted on a traffic control pole.
(2) District street topper signs may have a maximum effective area of 30 square feet.
(3) District street topper signs may only contain the name of this district.
(4) District street topper signs may not be internally illuminated. (Ord. 29392)
(a) Banners may be illuminated.
(b) A banner must display a promotional message, a welcome message, or generic graphics.
(c) No more than 10 percent of the effective area of a banner may contain a welcome message that identifies and greets a group using city property in accordance with a contract, license, or permit.
(d) To create uniformity throughout this district, banners should, on up to 10 percent of the effective area, contain the words or logos identifying a Southwestern Medical District cultural event or activity sponsor if the sponsor's name is part of the name of the activity or event.
(e) A banner having a promotional message or a welcome message may not be erected for more than 90 days before the beginning of the advertised activity or event, and must be removed no later than 15 days after that activity or event ends. The sign hardware for a banner may be left in place between displays of a banner.
(f) Banners may be mounted to street light poles.
(g) Pole mounted banners are in addition to other signs allowed on a premise and the banner and its hardware must:
(1) meet the sign construction and design standards in the Dallas Building Code;
(2) be at least eight feet, but no more than 16 feet above grade;
(3) not project more than three feet from the pole on which it is mounted;
(4) not exceed eight square feet in effective area; and
(5) be made out of weather-resistant and rust-proof material.
(h) Pole mounted banners are not limited in number.
(i) A sign permit is not required to erect or remove a pole mounted banner. (Ord. 29392)
(a) A construction barricade sign may not be illuminated or contain any moving parts.
(b) A minimum 10 percent of the effective area of a construction barricade sign must display the names of the owner, occupant, medical institution located within this district, or the Southwestern Medical District name, brand, or logo.
(c) Except for traffic signs, construction barricade signs are not allowed in the public right-of-way.
(d) A construction barricade sign must be removed when the construction barricade is removed.
(e) A construction barricade may be fully decorated with a graphic, except that:
(1) no decoration or part of the graphic may project more than two inches horizontally from the barricade; and
(2) no decoration or graphic may project more than four feet vertically above the top of the barricade. (Ord. 29392)