19.74.050   Sign review.
   A.   Review Required. To ensure compliance with the regulations of this chapter, sign review and approval by the Department shall be required to erect, move, alter, apply, paint, or reconstruct any sign except for signs that are exempt from permits in compliance with Section 19.74.060. Sign approvals are subject to the administrative review provisions of Chapter 19.18 (Site Design and Architectural Review). In most instances, a building permit will be required to erect a sign. In these instances, the permit will be issued by the Public Works Department after review and approval by the Director.
   B.   Approval of Sign. A sign application shall be approved by the Director, or the architectural review authority for a related project in accordance with Chapter 19.18, provided that the proposed sign is consistent with the provisions of this chapter.
   Review of the sign shall include consideration of size, color, material, illumination, location, and other elements of design in compliance with this chapter, including applicable sign design guidelines noted in the City of Chico Design Guidelines Manual and any conditions of approval adopted by the Architectural Review and Historic Preservation Board, Commission, or City Council as part of any approval process.
(Ord. 2443, Ord. 2494 §46)