It is the intent of the provisions of this chapter to achieve the following objectives:
1. To establish standards which would permit businesses in the City a reasonable and equitable opportunity to identify themselves;
2. To preserve and promote civic beauty and not allow signs which would detract from this objective because of unusual size, shape, height, location, condition, cluttering, or illumination;
3. To insure that signs in the City do not create a safety hazard;
4. To preserve and protect the value of land and buildings, and to preserve and protect landscapes;
5. To insure that every sign has good scale and proportion in relationship to its site and function, as well as to the signage and use of neighboring properties; and
6. To insure that signs are designed as an integral architectural element of the building and site.
For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
1. “Advertising sign” means a sign or billboard which directs attention to a business, commodity, service, or entertainment conducted, sold, or offered elsewhere than on the premises.
2. “Allied business” means the same or similar business with common name such as new and used auto sales.
3. “Area identification sign” means a freestanding sign which identifies the name of a commercial or industrial complex consisting of three or more businesses.
4. “Area of sign” means that area within the marginal lines or extreme outside edge of the surface which bears and/or supports the advertisement (sign cabinet), or in the case of messages, figures, or symbols attached directly to any part of a building (no sign cabinet), that area which is included within three geometric shapes which can be made to circumscribe any message, figure, or symbol displayed thereon. For a sign with not more than two back-to-back faces, only the area of one side is computed in determining the sign area.
5. “Awning” means an attached canopy or similar structure designed to provide cover for entrances, walkways, and windows.
6. “Balloon sign” means an inflatable balloon or device used to draw attention to a business or product.
7. “Banded areas” means that portion of a building generally located along the front which is constructed for purposes of attaching building signs in a consistent and coordinated manner.
8. “Banner” means a temporary display of information on material such as canvas or plastic.
9. “Bench sign” means a sign attached to or a part of a sitting bench.
10. “Billboard sign” – see “advertising sign.”
11. “Building sign” means a sign attached to the exterior wall of a building.
12. “Business sign” means a sign which directs attention to the business or profession conducted on the premises. A “For Sale,” “For Lease” or “Information” sign is deemed a business sign. In order to be considered a business sign rather than an advertising sign, all of the gross surface area of the sign must pertain to the major functions or name of the business, the trade names of primary products or goods manufactured or sold on the premises.
13. “Changeable sign” means a sign or portion of a sign with separate inset letters, pictures, and/or symbols which can easily be removed and which are periodically changed. See also “reader board sign.”
14. “Construction sign” means a sign used temporarily at the construction site identifying the contractors, financer, supplier, and/or builder.
15. “Copy area” means the total area of the smallest three geometric figures that can be drawn around the sign cabinet or message on a sign.
16. “Development project sign” means a temporary sign located on the site of a new development, listing owners, developers, builders, and similar identifying information.
17. “Directional sign” means a sign erected upon private property to provide pedestrian or traffic directions and which may bear a company logo or color scheme in addition to the directional arrow or word message and may contain no additional advertising information.
18. “Double face sign” means a sign displaying identical information on opposite sides.
19. “Driveway median” means a raised median intended to divide or channel vehicular traffic.
20. “Flashing sign” means any illuminated sign on which the artificial light is not maintained both stationary and constant in intensity and color at all times when a sign is in use excluding electronic reader board signs and electronic video signs.
21. “Freestanding sign” means a pylon or ground sign that is not part of the principal structure.
22. “Gasoline pump island canopy” means a structure that provides shelter over gasoline pump islands.
23. “Grade of sign” means the lowest point of elevation of the finished surface of the ground, paving, or sidewalk within the area between the sign and a line five feet from the sign.
24. “Ground sign” means a sign, which is not a pylon sign, erected upon or supported by ground and not attached to any building.
25. “Identification sign” means a sign which bears the name and/or address of the occupant of the building.
26. “Illuminated sign” means any sign which has characters, letters, figures, design, or outline illuminated by electric lights or luminous tubes as part of the sign proper.
27. “Informational sign” means a sign, not intended to be viewed from off-site, that identifies building functions and is attached thereto, such as car wash bay or drive-in window.
28. “Major anchor/center sign” means a specially designed, masonry clad, freestanding sign used to identify single-tenant buildings that are in excess of 100,000 square feet or multi-tenant centers in excess of 150,000 square feet in building size.
29. “Menu board” means a sign listing drive-up items in conjunction with a business serving customers in a car.
30. “Monument development sign” means a ground sign intended to permanently identify by name a residential development.
31. “Moving device” means a device which moves or rotates to attract attention for advertising purposes.
32. “Multi-occupancy building” means a building designed to be occupied by two or more separate businesses.
33. “Non-commercial sign” means any sign that presents a message that is political, philosophical, social, or personal and does not advertise or sell a service, product, or other commercial undertaking.
34. “Pennant” means a small flag used for decorative purposes or to attract attention.
35. “Political sign” means a temporary sign which displays information pertaining to an upcoming governmental district, city, county, state, or national election.
36. “Portable sign” means a sign so designed as to be movable from one location to another and not permanently attached to the ground or to any immobile structure. A portable sign may consist of a panel supported by legs or wheels and/or a mobile structure such as a trailer, panel truck, semi-truck trailer, or other device whose primary function during a specific time period is to be stationary and used as a sign.
37. “Promotional sign” means a temporary sign which shall not exist for more than 30 days which promotes civic events or promotions limited to City-recognized activities, events, and/or celebrations.
38. “Pylon sign” means a freestanding sign erected upon a single post or posts or shafts that converge at a common base with the posts not more than 15 feet apart, with the display portion mounted on top thereof.
39. “Reader board sign” means a sign with separate inset electronic panels, letters, and/or symbols or changeable copy which can be easily removed and which are or is periodically changed. Electronic message boards are considered reader board signs if a single message is displayed for not less than seven (7) seconds and the text messages are in amber or a similar color with equal or lesser intensity colored lights. See also “changeable sign.”
40. “Real estate sign” means a sign intended to aid on the sale, rental, or lease of real property.
41. “Rear identification sign” means a sign located adjacent to the rear entrance to individual businesses to clearly identify the location for “deliveries.” This identification sign shall not be considered in computing the maximum permitted sign area for a business.
42. “Revolving sign” means a sign which rotates at a constant rate of revolutions per minute.
43. “Roof line” means that line at which an exterior wall surface of a building structure departs from a vertical plane.
44. “Setback for a sign” means the shortest distance between a property or public right-of-way line and the surface or main supporting structure of a sign, whichever is closest.
45. “Sign” means an accessory use depicting a name, identification, description, display, illustration, structure, device which is affixed to or painted or represented directly or indirectly upon a building, or other allowed outdoor surface or a piece of land, and which directs attention to an object, product, place, activity, person, institution, organization, or business.
46. “Story” means that portion of a building included between the upper surface of any floor and the upper surface of the floor next above, except that the topmost story shall be that portion of a building included between the upper surface of the topmost floor and the ceiling or roof above.
47. “Temporary sign” means any sign which is erected for a limited time and/or special purpose.
48. “Traffic directional sign” means a sign erected by a public agency for the purpose of guiding vehicular and pedestrian traffic in a safe and convenient manner and which bears no advertising information.
49. “Video sign” means a sign containing electronic panels capable of producing full color video images and intended for this purpose to display full motion video similar to television or motion picture images
50. “Visibility triangle” means a triangular area established at the intersection of streets and driveways protected from encroachments greater than 30 inches tall and intended to protect the line of site of drivers, pedestrians, and bicyclists.
51. “Digital advertising sign” means an off-site sign utilizing digital message technology, capable of changing the static message or copy on the sign electronically. A digital advertising sign shall contain static messages only, and shall not have animation, movement, or the appearance or optical illusion of movement, of any part of the sign structure, design, or pictorial segment of the sign. Each static message shall not include flashing, scintillating lighting or the varying of light intensity. A digital advertising sign shall not be considered a flashing sign, changeable sign or reader board sign.
(Ord. 1736 – Oct. 12 Supp.)
52. "Flag" means any sign printed or painted on cloth, plastic, canvas, or other like material with words, colors, patterns, or symbols that is attached or appended to a pole, staff, line or framing.
(Ord. 2074 - Jan. 22 Supp.)
The following outdoor signs are permissible without a permit or payment of permit fees provided the standards and restrictions in this section are met.
1. Development Project Signs.
A. On-Site Residential Sign. One temporary on-site development project sign shall be permitted for each plat within a subdivision in any residential zoning district (including multiple dwelling) under the following conditions:
(1) The sign shall only be permitted for a residential plat after the final plat has been filed;
(2) The sign shall be located at least 30 feet from any existing or to be occupied dwelling unit;
(3) The sign shall be removed when the residential plat is 95% built out or the multiple dwelling project is 75% sold or rented; and
(4) Where more than one builder is involved in a residential plat, there still shall be only one sign as described above, which may list the builders for the plat.
B. On-Site Commercial and Industrial Signs. One temporary on-site development project sign shall be permitted in any commercial or industrial zoning district under the following conditions:
(1) The sign shall only be permitted after the final plat has been filed;
(2) The sign shall not be located upon a developed lot and shall be removed within three months after the lot upon which it is located is developed, whereupon it may be moved to another vacant lot within the subdivision; and
(3) The sign shall be removed when 95% of the lots in the plat are built upon.
C. Construction Signs.
(1) One-Family and Two-Family Residence Districts. Total number of signs allowed per street frontage shall not exceed one sign for each 20 feet of lot frontage on the public or private street. The aggregate area of all construction signs shall not exceed 100 square feet. No individual sign shall exceed 32 square feet.
(2) Multi-Family, Commercial, and Industrial Districts. Total number of signs allowed per street frontage shall not exceed one sign for each 50 feet of lot frontage on the public or private street. The aggregate area of all construction signs shall not exceed 200 square feet. No individual sign shall exceed 64 square feet.
This sign or signs shall only be permitted while development or construction activity is occurring on the project and shall be removed before the building or any part thereof is occupied.
2. Informational Signs.
A. Informational signs, attached to a building, shall be permitted in order to locate building functions such as a car wash bay or drive-in window.
B. Informational signs shall meet building sign requirements for maximum height, shall be allowed for each bay, door, or window at a size not to exceed six square feet in area each, and shall be in addition to any other business signs permitted by this chapter.
3. Directional Signs.
A. On-site directional signs, not exceeding a maximum of two square feet per sign, shall be permitted in any multi-family, commercial, industrial, or institutional zoning district for the purpose of directing vehicular or pedestrian traffic in a safe and convenient manner.
B. Off-site directional signs may be permitted by the City Council to direct the public to emergency facilities.
4. Real Estate Signs.1
A. One temporary sign per street frontage advertising buildings for rent and for sale shall be permitted in the front yard or front side of the building. The sign shall be removed within ten days after the property is rented or the closing of the sale.
B. Open house signs, which state that a particular house will be open for inspection by the public for a limited number of hours on a specific day, only during the day of the open house. Signs may be placed within a ½-mile radius of the open house except as noted in paragraph C of this subsection.
C. Open house and for sale signs shall not be placed within street rights-of-way, easements, roadway surface, sidewalks, medians, and decorative surfaces, or within 300 feet of major arterial street intersections. Any sign so placed is a nuisance and traffic hazard and is hereby determined to be in violation of the sign regulations.
1
The provisions of this section become effective on July 1, 2008.
5. Promotional Signs. In promotion of a special civic event recognized by the City Council, signs not exceeding 32 square feet in area, for each sign, are permissible for no more than 60 days before the first day of an event, celebration, or festival and shall be removed immediately upon the completion of the event, celebration, or festival. Signs permitted under this subsection may be located in any zoning district subject to the permission of the property owner.
6. Pump Island Signs. A double faced or a single face sign with a single side not in excess of three square feet shall be permitted on each gasoline pump and not intended to be viewed from off-site.
7. Pedestrian Awning or Canopy Sign. A business sign, limited to one foot in height and six feet in length, may be located upon the front of a building or canvas awning, provided that the awning is attached to the building and meets the minimum building setbacks of the City’s zoning ordinance. A pedestrian awning or canopy sign may be placed under the canopy, perpendicular to the pedestrian walkway, provided it is at least eight feet above the pedestrian walkway.
8. Rear Entrance Identification Signs. Rear entrance identification signs not exceeding six square feet in copy area shall be permitted as building signs located adjacent to the rear entrance to individual businesses to clearly identify the location for “deliveries.” The identification sign shall not be considered in computing the maximum permitted sign area for a business.
9. Political Signs.
A. Temporary political campaign signs may be placed no more than 12 months prior to and shall be removed within ten days after the election for which they are applicable.
B. In all cases where campaign signs are not removed within the time limit allowed or after notice to be removed by the City, the City may cause the signs to be removed and the cost of removal shall be charged to the person named on the sign.
(Ord. 2074 - Jan. 22 Supp.)
10. Non-Commercial Signs. In any residential district, no more than three non-commercial signs per lot, up to 6 square feet each are allowed.
(Ord. 2074 - Jan. 22 Supp.)
11. No Trespass/No Hunting Signs. No trespass, no hunting, and similar restrictive signs, not to exceed two square feet in area, may be placed upon private property by the owner.
12. Garage Sale Signs. Signs advertising garage sales shall be limited to a maximum of three days for each sale. Signs shall not exceed three square feet in area and shall not be placed within public rights-of-way, on any sidewalk, street, or driveway median. Signs may be placed within one-half mile of the garage sale location, but not within 300 feet of a major arterial intersection.2
2
The provisions of this subsection are effective July 1, 2008.
13. Bench Signs. Signs painted upon or otherwise attached to or a part of a sitting bench at a DART designated bus stop shall be permitted in any district.
14. City, County or State Signs. Signs erected by the City, County, or State are allowed.
15. Park and Ride Site Signs. The Des Moines Area Regional Transit authority shall be permitted to erect signs to identify park and ride site locations and bus stops with suitable signs, provided permission for the signage has been obtained from the property owner.
16. Address Numbers. Address numbers less than six square feet in total copy area are not subject to the maximum sign area provisions of this chapter.
17. Public Interest Landmark Signs. Public interest landmark signs (such as Uptown entry gateways, park signs) may be erected on property which is owned or controlled by the City and must be approved by the City Council.
18. Table of Temporary Sign Size Regulations concerning size requirements shall be as detailed in Appendix A of this chapter.
19. Flags. In any residential district, up to four flags per lot, up to 15 square feet each are allowed. All flags shall be setback a minimum of five feet from all property lines and shall be no taller than eight feet. Flags may exceed eight feet in height if located on a bona fide flag pole and in that instance the height shall not exceed 35 feet.
(Ord. 2074 - Jan. 22 Supp.)
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