(a) It is a deceptive practice for a storage warehouse operator to:
(1) solicit storage of household goods in a name other than the name in which it is licensed by the Department of Consumer Affairs;
(2) fail to include its Department of Consumer Affairs license number in its advertisements soliciting storage of household goods;
(3) fail to include in display advertisements soliciting storage of household goods the name and address of each storage warehouse it operates in New York City where household goods are stored.
(b) It is a deceptive practice for any person who is not a licensed warehouse operator to advertise, represent in any manner, or claim to operate a storage warehouse.