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In this division:
(1) ARCADE SIGN means any sign that is mounted under a canopy or awning and is perpendicular to the building to which the canopy or awning is attached. This sign is intended to be read from the pedestrian walkway that the canopy or awning covers.
(2) AWNING means a fabric or vinyl surface supported by a metal structure, which is applied to the face of a building.
(3) AWNING SIGN means a sign attached to, painted on, or otherwise applied to an awning.
(4) BANNER means a sign attached to or applied on a strip of cloth, vinyl, or similar material and attached to a building, pole, or structure. Awning signs, canopy signs, and flags are not banners.
(5) BRANDING SIGN means a sign that only displays the brand, logo, or name of the district.
(6) CANOPY means a permanent, non-fabric architectural element projecting from the face of a building.
(7) CANOPY SIGN means a sign attached to, applied on, or supported by a canopy.
(8) CHANGEABLE MESSAGE SIGN means a sign displaying static images that may display different designs, messages, or advertisements and that may include LED/LCD elements, slide lettering, slated rotating surfaces, or other changeable message technology.
(9) CONSTRUCTION BARRICADE SIGN means a sign that is affixed to a construction barricade.
(10) DONOR RECOGNITION SIGN means a sign made of words, logos, or emblems that displays the name of an individual, institution, or other entity that donates money, time, services, or other goods to Parkland Hospital or the Parkland Foundation for the benefit of the hospital.
(11) DISTRICT means the Parkland Hospital Sign District.
(12) EFFECTIVE AREA means the following:
(A) For a detached sign, the area within a minimum imaginary rectangle of vertical and horizontal lines that fully contains all extremities of the sign, excluding its supports. This rectangle is calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for this projection that produces the largest rectangle must be used. If elements of the sign are movable or flexible, such as a flag or a string of lights, the measurement is taken when the elements are fully extended and parallel to the plane of view.
(B) For an attached sign, the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word. If a design, outline, illustration, or interior illumination surrounds or attracts attention to a word, then it is included in the calculation of effective area.
(C) For signs placed on a fence, non-enclosing wall, planter, or other similar structure that is designed to serve a separate purpose other than to support the sign, the entire area of such structure is not computed, and the effective area is to be measured by the rule for effective area for attached signs.
(13) FLAT ATTACHED SIGN means an attached sign projecting 24 inches or less from a building, and with a face parallel to the building facade.
(14) GENERIC GRAPHICS means a pattern of shapes, colors, or symbols that does not commercially advertise.
(15) KIOSK means a multi-sided structure for the display of premise signs, information messages, and wayfinding information and maps.
(16) LANDSCAPE SIGN means a sign that is a part of a single landscape design which creates a base for the sign in conjunction with a retaining wall or an open space created with the use of water or planting material.
(17) LOWER LEVEL SIGN AREA means the portion of a facade equal to or less than 85 linear feet measured vertically from the ground.
(18) MONUMENT SIGN means a detached sign applied directly onto a grade-level support structure (instead of a pole support) with no separation between the sign and grade.
(19) MOVEMENT CONTROL SIGN means a sign that must direct vehicular or pedestrian movement onto or within this district and may include the name or logo of any premise located in this district.
(20) PARKING LOT IDENTIFICATION SIGN means a sign that may display the number, name, and primary users, in any combination, of a parking lot within the district.
(21) PARKING ZONE IDENTIFICATION SIGN means a sign identifying a particular zone or area within a parking lot either by letter, number, name, or a combination of the three, typically located on light poles within the parking lot.
(22) PEDESTRIAN MOVEMENT CONTROL SIGN means a sign providing information about any of the following:
(A) The name, trade name, or logo of the owner or occupant of any premise within this district.
(B) The identification of any premise within this district.
(C) Any accommodations, services, or activities offered or conducted, other than incidentally, on any premise within this district.
(D) Pedestrian directional information.
(E) Campus maps and other orientation information.
(23) PERMANENT SIGN means any sign that is not a temporary sign as defined in this section.
(24) PROJECTING ATTACHED SIGN means an attached sign projecting 18 or more inches from a building.
(25) PROMOTIONAL MESSAGE means a message that identifies, promotes, or advertises a cultural activity within this district, any event being conducted, in whole or in part, in this district, or any special event being conducted in this district.
(26) SPECIAL EVENT means a special event as defined in Chapter 42A of the Dallas City Code.
(27) TEMPORARY SIGN means a sign erected for a limited time that identifies an event or activity of limited duration. Examples include signs advertising the sale or lease of property, construction activity in progress, or a special or other cultural event.
(28) UPPER LEVEL SIGN AREA means the portion of a facade within the top 45 linear feet of the building measured vertically.
(29) VISION GLASS means window glass that is transparent, translucent, or decoratively fritted.
(30) WELCOME MESSAGE means a message that identifies and greets heads of state; foreign dignitaries; groups using city or county property in accordance with a contract, license, or permit; or government organizations.
(31) WINDOW DISPLAY SIGN means a sign placed within a storefront window of a building and designed to be viewed from a street or public area. (Ord. 28950)
(a) In general. Except as provided in this subsection, a person shall not alter, place, maintain, expand, or remove a sign in this district without first obtaining a sign permit. A sign permit is not required to:
(1) Change the text on a changeable message sign, a window display sign, a protective sign, or a kiosk.
(2) Erect or replace a banner on a street pole using the existing sign hardware. A sign permit is required to install sign hardware for a banner.
(3) Erect a temporary sign that is less than 50 square feet in effective area.
(4) Erect a non-illuminated sign with an effective area of 20 square feet or less.
(b) Sign permit procedures. The procedures for obtaining a sign permit using the director procedure in Section 51A-7.505(4) apply in this district.
(c) Special event signs. Special event signs are governed by the special event permit. (Ord. 28950)
Except for signs located wholly within the public right-of-way, the building official shall not issue a permit for construction, erection, placement, or maintenance of a sign until a site is established in one of the following ways:
(1) A lot is part of a plat which is approved by the city plan commission and filed in the plat records of Dallas County, Texas.
(2) Tracts that are governed by a detached sign unity agreement in accordance with Section 51A-7.213. (Ord. 28950)
(a) Signs may be located in or project over the public right-of-way, including, but not limited to, sidewalks, subject to the licensing and franchise requirements of Chapter XIV of the city charter, as amended; Article VI of Chapter 43 of the Dallas City Code, as amended; and the requirements of this section.
(b) The traffic engineer shall review the location of any sign located in or overhanging the public right-of-way to ensure that the sign will not pose a traffic hazard or visibility obstruction. (Ord. 28950)
(a) Except as provided in this division, all signs must comply with Article VII.
(b) Except as provided in this subsection, the minimum setback from back of curb is two feet. In the Perimeter Corridor, the minimum setback from back of curb is 10 feet.
(c) Signs are not allowed in a visibility triangle.
(d) All permanent signs must be premise signs or convey a noncommercial message.
(e) Signs may not be painted onto the roof of a building, and flat attached signs are not permitted on the roof of a building, except that helipad signs identifying Parkland Hospital are permitted to be painted onto the roof of a building.
(f) Signs may be internally illuminated.
(g) Illuminated signs with an effective area of 500 square feet or less may not have a luminance greater than 300 foot lamberts, nor may any such sign have a luminance greater than 300 foot lamberts for any portion of the sign within a circle two feet in diameter. Illuminated signs with an effective area greater than 500 square feet may not have a luminance greater than 200 foot lamberts, nor may any such sign have a luminance greater than 200 foot lamberts for any portion of the sign within a circle of two feet in diameter. The measurements of luminance are taken from any other premise or from any public right-of-way other than an alley.
(h) Changeable messages must follow the requirements of Section 51A-7.303(b).
(i) There is no limit to the number of words permitted on a sign. (Ord. 28950)
(a) In general.
(1) Movement control signs may be erected on any premise without limit as to number.
(2) Movement control signs may contain generic graphics.
(b) Primary movement control signs. Primary movement control signs:
(1) must be monument signs;
(2) may not exceed 150 square feet in effective area;
(3) may not exceed 20 feet in height; and
(4) may only be located in the Perimeter Corridor.
(c) Secondary movement control signs. Secondary movement control signs:
(1) must be monument signs;
(2) may not exceed 100 square feet in effective area;
(3) may not exceed 16 feet in height; and
(4) may only be located in the Perimeter Corridor.
(d) Tertiary movement control signs. Tertiary movement control signs:
(1) must be monument signs;
(2) may not exceed 50 square feet in effective area;
(3) may not exceed 11 feet in height;
(4) may be located anywhere in the district; and
(5) in the Parkland Corridor, may contain multiple tenant names.
(e) Quaternary movement control signs. Quaternary movement control signs:
(1) must be monument signs;
(2) may not exceed 20 square feet in effective area;
(3) may not exceed six feet in height; and
(4) may be located anywhere in the district.
(f) Overhead movement control signs. Overhead movement control signs:
(1) must be pole mounted signs;
(2) may not exceed 40 square feet in aggregate effective area of movement control panels;
(3) must have a minimum clearance of 13 feet; and
(4) may be located anywhere in the district.
(g) Parkland Corridor movement control signs. Parkland Corridor movement control signs:
(1) must be pole mounted signs;
(2) may not exceed 25 square feet in effective area of movement control panels;
(3) may also support a banner (the banner square footage is not counted as part of the square footage);
(4) must have a minimum clearance of eight feet; and
(5) may be located only in the Parkland Corridor.
(h) Pedestrian movement control signs. Pedestrian movement control signs:
(1) must be monument signs;
(2) may not exceed 20 square feet in effective area;
(3) may not exceed 10 feet in height; and
(4) may be located anywhere in the district.
(i) Parking zone identification signs. Parking zone identification signs:
(1) must be pole mounted signs;
(2) may not exceed three square feet in effective area;
(3) must have a minimum clearance of eight feet; and
(4) may be located anywhere in the district.
(j) Parking lot identification signs. Parking lot identification signs:
(1) must be monument signs;
(2) may not exceed 25 square feet in effective area; and
(3) may be located anywhere in the district. (Ord. 28950)
(a) District identification signs may only identify the name or logo of this district or an abutting special provision sign district.
(b) District identification signs may be internally or externally illuminated.
(c) In the Perimeter Corridor, a maximum of two district identification signs are permitted. A district identification sign in this corridor may be attached onto a non-enclosing wall or may be a monument sign.
(1) If the sign is attached onto a non-enclosing wall, the sign may not exceed 10 square feet in effective area.
(2) If the sign is a monument sign, the sign may not exceed 20 feet in height or 150 square feet in effective area.
(d) In the Parkland Corridor, district identification signs are prohibited.
(e) In the Service Corridor, a maximum of two district identification signs are permitted and they must be monument signs. The signs may not exceed 11 feet in height or 45 square feet in effective area. (Ord. 28950)
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