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(a) In general.
(1) Except as provided in this division, the provisions of the Arts District Extension Area Sign District apply in this subdistrict.
(2) For the purposes of this section, the entire subdistrict is considered one building site.
(b) Monument signs.
(1) Only two monument signs are permitted.
(2) Monument signs must be freestanding.
(3) Monument signs may be two sided, but must be located in a building plaza area.
(4) Monument signs may identify a building’s owner or developer and multiple tenants.
(5) Monument signs may be located at the building line.
(6) Monument signs may be located within five feet of the public right-of-way.
(7) The maximum height for a monument sign is eight feet measured to the top of the sign face.
(8) The maximum effective area for a monument sign is 50 square feet.
(9) All elements of a monument sign must be consistent in color and material. (Ord. 28933)
(a) A sign district is hereby created to be known as the Parkland Hospital Sign District.
(b) This district is that area of the city within the boundaries described in Exhibit A attached to Ordinance No. 28950, passed by the Dallas City Council on March 27, 2013. (Ord. 28950)
(a) This district is hereby divided into three corridors: the Perimeter Corridor, the Parkland Corridor, and the Service Corridor.
(b) The Perimeter Corridor is that area of the city generally bordering on Harry Hines Boulevard, Medical District Drive, and Maple Avenue within the boundaries described in Exhibit B attached to Ordinance No. 28950, passed by the Dallas City Council on March 27, 2013.
(c) The Parkland Corridor is that area of the city generally encompassing the internal campus drive from Harry Hines Boulevard to Maple Avenue and from Tex-Oak Avenue to Bengal Street within the boundaries described in Exhibit C attached to Ordinance No. 28950, passed by the Dallas City Council on March 27, 2013.
(d) The Service Corridor is that area of the city generally bordering the Parkland campus on the west, Tex-Oak Avenue, Butler Street, portions of Redfield Street, and Amelia Court within the boundaries described in Exhibit D attached to Ordinance No. 28950, passed by the Dallas City Council on March 27, 2013. (Ord. 28950)
(a) The purpose of this division is to regulate both the construction of new signs and alterations of existing signs with a view towards enhancing, preserving, and developing the unique character of the Parkland Hospital area while addressing the public’s need to find and navigate to the multiple entrances efficiently.
(b) The objectives of this division include those listed in Section 51A-7.101 as well the objectives of ensuring that signs are appropriate to the architecture of the district, do not obscure significant architectural features, and lend themselves to the various user types (vehicular to pedestrian) of the area.
(c) The district regulations reflect the vehicular speeds along Harry Hines Boulevard and Medical District Drive, the high level of pedestrian activity along Parkland Boulevard, and the need to maximize effective orientation to multiple buildings on the campus. (Ord. 28950)
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