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(a) A sign district is hereby created to be known as the Parkland Hospital Sign District.
(b) This district is that area of the city within the boundaries described in Exhibit A attached to Ordinance No. 28950, passed by the Dallas City Council on March 27, 2013. (Ord. 28950)
(a) This district is hereby divided into three corridors: the Perimeter Corridor, the Parkland Corridor, and the Service Corridor.
(b) The Perimeter Corridor is that area of the city generally bordering on Harry Hines Boulevard, Medical District Drive, and Maple Avenue within the boundaries described in Exhibit B attached to Ordinance No. 28950, passed by the Dallas City Council on March 27, 2013.
(c) The Parkland Corridor is that area of the city generally encompassing the internal campus drive from Harry Hines Boulevard to Maple Avenue and from Tex-Oak Avenue to Bengal Street within the boundaries described in Exhibit C attached to Ordinance No. 28950, passed by the Dallas City Council on March 27, 2013.
(d) The Service Corridor is that area of the city generally bordering the Parkland campus on the west, Tex-Oak Avenue, Butler Street, portions of Redfield Street, and Amelia Court within the boundaries described in Exhibit D attached to Ordinance No. 28950, passed by the Dallas City Council on March 27, 2013. (Ord. 28950)
(a) The purpose of this division is to regulate both the construction of new signs and alterations of existing signs with a view towards enhancing, preserving, and developing the unique character of the Parkland Hospital area while addressing the public’s need to find and navigate to the multiple entrances efficiently.
(b) The objectives of this division include those listed in Section 51A-7.101 as well the objectives of ensuring that signs are appropriate to the architecture of the district, do not obscure significant architectural features, and lend themselves to the various user types (vehicular to pedestrian) of the area.
(c) The district regulations reflect the vehicular speeds along Harry Hines Boulevard and Medical District Drive, the high level of pedestrian activity along Parkland Boulevard, and the need to maximize effective orientation to multiple buildings on the campus. (Ord. 28950)
In this division:
(1) ARCADE SIGN means any sign that is mounted under a canopy or awning and is perpendicular to the building to which the canopy or awning is attached. This sign is intended to be read from the pedestrian walkway that the canopy or awning covers.
(2) AWNING means a fabric or vinyl surface supported by a metal structure, which is applied to the face of a building.
(3) AWNING SIGN means a sign attached to, painted on, or otherwise applied to an awning.
(4) BANNER means a sign attached to or applied on a strip of cloth, vinyl, or similar material and attached to a building, pole, or structure. Awning signs, canopy signs, and flags are not banners.
(5) BRANDING SIGN means a sign that only displays the brand, logo, or name of the district.
(6) CANOPY means a permanent, non-fabric architectural element projecting from the face of a building.
(7) CANOPY SIGN means a sign attached to, applied on, or supported by a canopy.
(8) CHANGEABLE MESSAGE SIGN means a sign displaying static images that may display different designs, messages, or advertisements and that may include LED/LCD elements, slide lettering, slated rotating surfaces, or other changeable message technology.
(9) CONSTRUCTION BARRICADE SIGN means a sign that is affixed to a construction barricade.
(10) DONOR RECOGNITION SIGN means a sign made of words, logos, or emblems that displays the name of an individual, institution, or other entity that donates money, time, services, or other goods to Parkland Hospital or the Parkland Foundation for the benefit of the hospital.
(11) DISTRICT means the Parkland Hospital Sign District.
(12) EFFECTIVE AREA means the following:
(A) For a detached sign, the area within a minimum imaginary rectangle of vertical and horizontal lines that fully contains all extremities of the sign, excluding its supports. This rectangle is calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for this projection that produces the largest rectangle must be used. If elements of the sign are movable or flexible, such as a flag or a string of lights, the measurement is taken when the elements are fully extended and parallel to the plane of view.
(B) For an attached sign, the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word. If a design, outline, illustration, or interior illumination surrounds or attracts attention to a word, then it is included in the calculation of effective area.
(C) For signs placed on a fence, non-enclosing wall, planter, or other similar structure that is designed to serve a separate purpose other than to support the sign, the entire area of such structure is not computed, and the effective area is to be measured by the rule for effective area for attached signs.
(13) FLAT ATTACHED SIGN means an attached sign projecting 24 inches or less from a building, and with a face parallel to the building facade.
(14) GENERIC GRAPHICS means a pattern of shapes, colors, or symbols that does not commercially advertise.
(15) KIOSK means a multi-sided structure for the display of premise signs, information messages, and wayfinding information and maps.
(16) LANDSCAPE SIGN means a sign that is a part of a single landscape design which creates a base for the sign in conjunction with a retaining wall or an open space created with the use of water or planting material.
(17) LOWER LEVEL SIGN AREA means the portion of a facade equal to or less than 85 linear feet measured vertically from the ground.
(18) MONUMENT SIGN means a detached sign applied directly onto a grade-level support structure (instead of a pole support) with no separation between the sign and grade.
(19) MOVEMENT CONTROL SIGN means a sign that must direct vehicular or pedestrian movement onto or within this district and may include the name or logo of any premise located in this district.
(20) PARKING LOT IDENTIFICATION SIGN means a sign that may display the number, name, and primary users, in any combination, of a parking lot within the district.
(21) PARKING ZONE IDENTIFICATION SIGN means a sign identifying a particular zone or area within a parking lot either by letter, number, name, or a combination of the three, typically located on light poles within the parking lot.
(22) PEDESTRIAN MOVEMENT CONTROL SIGN means a sign providing information about any of the following:
(A) The name, trade name, or logo of the owner or occupant of any premise within this district.
(B) The identification of any premise within this district.
(C) Any accommodations, services, or activities offered or conducted, other than incidentally, on any premise within this district.
(D) Pedestrian directional information.
(E) Campus maps and other orientation information.
(23) PERMANENT SIGN means any sign that is not a temporary sign as defined in this section.
(24) PROJECTING ATTACHED SIGN means an attached sign projecting 18 or more inches from a building.
(25) PROMOTIONAL MESSAGE means a message that identifies, promotes, or advertises a cultural activity within this district, any event being conducted, in whole or in part, in this district, or any special event being conducted in this district.
(26) SPECIAL EVENT means a special event as defined in Chapter 42A of the Dallas City Code.
(27) TEMPORARY SIGN means a sign erected for a limited time that identifies an event or activity of limited duration. Examples include signs advertising the sale or lease of property, construction activity in progress, or a special or other cultural event.
(28) UPPER LEVEL SIGN AREA means the portion of a facade within the top 45 linear feet of the building measured vertically.
(29) VISION GLASS means window glass that is transparent, translucent, or decoratively fritted.
(30) WELCOME MESSAGE means a message that identifies and greets heads of state; foreign dignitaries; groups using city or county property in accordance with a contract, license, or permit; or government organizations.
(31) WINDOW DISPLAY SIGN means a sign placed within a storefront window of a building and designed to be viewed from a street or public area. (Ord. 28950)
(a) In general. Except as provided in this subsection, a person shall not alter, place, maintain, expand, or remove a sign in this district without first obtaining a sign permit. A sign permit is not required to:
(1) Change the text on a changeable message sign, a window display sign, a protective sign, or a kiosk.
(2) Erect or replace a banner on a street pole using the existing sign hardware. A sign permit is required to install sign hardware for a banner.
(3) Erect a temporary sign that is less than 50 square feet in effective area.
(4) Erect a non-illuminated sign with an effective area of 20 square feet or less.
(b) Sign permit procedures. The procedures for obtaining a sign permit using the director procedure in Section 51A-7.505(4) apply in this district.
(c) Special event signs. Special event signs are governed by the special event permit. (Ord. 28950)
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