(a) The purpose of this division is to regulate both the construction of new signs and alterations of existing signs with a view towards enhancing, preserving, and developing the unique character of the Parkland Hospital area while addressing the public’s need to find and navigate to the multiple entrances efficiently.
(b) The objectives of this division include those listed in Section 51A-7.101 as well the objectives of ensuring that signs are appropriate to the architecture of the district, do not obscure significant architectural features, and lend themselves to the various user types (vehicular to pedestrian) of the area.
(c) The district regulations reflect the vehicular speeds along Harry Hines Boulevard and Medical District Drive, the high level of pedestrian activity along Parkland Boulevard, and the need to maximize effective orientation to multiple buildings on the campus. (Ord. 28950)