(a) In this division:
(1) ARTS DISTRICT means Planned Development District No. 145, established by Ordinance No. 17710, passed by the Dallas City Council on February 16, 1983 (the Dallas Arts District).
(2) ARTS DISTRICT EXTENSION AREA means Planned Development District No. 708 (the Dallas Arts District Extension Area).
(3) ARTS DISTRICT OFFICIAL LOGO means the official logo of the Arts District and the Arts District Extension Area, as depicted in Exhibit A in Division 51A-7.1200, “Provisions for Arts District Sign District.”
(4) AWNING SIGN means a sign that is or appears to be part of an awning.
(5) BLOCK means an area bounded by streets on all sides.
(6) BLOCKFACE means all of the lots on one side of a block.
(7) BUILDING CORNICE AREA means that portion of a building facade above the highest story, but below the actual roof structure.
(8) BUILDING IDENTIFICATION SIGN means any sign composed of one or more characters that identify a specific building’s name.
(8.1) BUILDING PLAZA AREA means an open area near a building often featuring walkways, trees and shrubs, and places to sit.
(9) CBD STREETSCAPE PLAN means the Dallas Central Business District Streetscape Guidelines approved by the Dallas City Council on April 15, 1981, by Resolution No. 81-1118.
(10) CHARACTER means a symbol, as a letter or number, that represents information.
(11) DETACHED PREMISE SIGN means a sign that is both a detached sign and a premise sign as defined in Section 51A-7.102.
(12) DISTRICT ACTIVITY SIGN means a sign that promotes cultural events or cultural activities in this sign district, with no portion of the sign devoted to sponsorship.
(13) FLAT ATTACHED SIGN means an attached sign projecting four inches or less from a building.
(14) FLORA STREET FRONTAGE AREA means the “Flora Street Frontage Area” as defined in the Arts District Extension Area PD.
(15) GENERIC RETAIL IDENTIFICATION SIGN means a sign identifying a type or category of retail establishment without identifying a specific establishment.
(16) GOVERNMENTAL TRAFFIC SIGN means a sign, signal, or other traffic control device installed by a governmental agency for the purpose of regulating, warning, or guiding vehicular or pedestrian traffic on a public highway. Examples of these signs include stop signs, one-way signs, no parking signs, and electronic pedestrian and vehicular signalization devices and their fixtures.
(17) INSTITUTIONAL MOVEMENT INFOR- MATION SIGN means a sign showing the location of or route to a specific cultural institution or a parking area serving that institution.
(18) KIOSK means a small structure with one or more open sides used to display artwork or temporary signs.
(19) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels, words, or characters.
(19.1) MONUMENT SIGN means a detached sign applied directly to a ground-level support structure (instead of a pole support) with no separation between the sign and the ground, or mounted on a fence.
(20) PLAQUE means a permanent tablet, the contents of which are either commemorative or identifying.
(21) PRIVATE SIGNS means those signs that are not “public signs” as defined in this section.
(22) PROJECTING ATTACHED SIGN means an attached sign projecting more than four inches from a building.
(23) PROMOTIONAL SIGN means a sign that promotes a cultural event or activity.
(24) PUBLIC SIGNS means governmental traffic signs, institutional movement control signs, generic retail identification signs, promotional signs, or plaques or district activity signs as defined in this section.
(24.1) RETAINING WALL SIGN means an attached premise sign within the One Arts Plaza Subdistrict or the Two Arts Plaza and Three Arts Plaza Subdistrict that is integrated into a retaining wall.
(25) SASAKI PLAN means the urban design plan prepared by Sasaki Associates, Inc. in August, 1982 to serve as the guideline for development in the Dallas Arts District and Arts District Extension Area. The Sasaki Plan is attached to and made a part of the Arts District PD ordinance (Ordinance No. 25508).
(26) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure a sign to a building facade or pole.
(26.1) TENANT IDENTITY SIGN means an attached premise sign within the Two Arts Plaza and Three Arts Plaza Subdistrict located on a building that is primarily used for office uses and that identifies a specific office tenant.
(27) THIS DISTRICT means the Arts District Extension Area Sign District.
(28) WINDOW SIGN means a sign temporarily or permanently attached to, applied on, or supported by a window.