(a) Generic retail identification signs.
(1) This subsection applies only to generic retail identification signs as defined in Section 51A-7.2103.
(2) These signs are only permitted on Flora Street.
(3) These signs must be one-eighth inch thick aluminum disks that are 12 inches in diameter.
(4) Messages on these signs must consist entirely of graphic symbols or glyphs designed to identify a type or category of retail facility. They may not identify specific retail establishments.
(5) These signs must be mounted on streetlight poles. No more than six signs are allowed on a pole. When there is more than one sign, the second sign must be the same height as the first sign and located on the other side of the pole. Additional signs must be similarly paired and located immediately beneath the first two signs. Thus, the proper maximum configuration will be symmetrical and consist of three pairs of signs, with the second and third pairs being located immediately below the first pair.
(b) Governmental traffic signs.
(1) This subsection applies only to governmental traffic signs as defined in Section 51A-7.2103.
(2) Notwithstanding any other provision in this division, these signs must comply with applicable statutory specifications.
(3) On Flora Street, these signs must be mounted on streetlight poles or on white cylindrical poles. On other streets, they must be mounted on white cylindrical poles or on other fixtures recommended in the CBD Streetscape Plan.
(4) The backs of these signs must be white.
(c) Institutional movement information signs.
(1) This subsection applies only to institutional movement information signs as defined in Section 51A-7.2103.
(2) On Flora Street, these signs must be mounted on streetlight poles or on white cylindrical poles. On other streets, they must be mounted on white cylindrical poles or on other fixtures recommended in the CBD Streetscape Plan.
(3) The backs of these signs must be white and incorporate the Arts District official logo.
(d) Plaques. Plaques must be made of bronze or stone and contain an inscription that relates to the Arts District or the Arts District Extension Area.
(e) Promotional signs.
(1) This subsection applies only to promotional signs as defined in Section 51A-7.2103.
(2) These signs must promote cultural events and activities. The portion of a sign devoted to sponsor identification, if any, must not exceed 10 percent of its effective area. No sign or portion of a sign may be used to advertise a specific product or service other than the cultural event or activity.
(3) Banners must be either flat against a building facade or mounted on streetlight poles. All other promotional signs must be affixed to city-franchised kiosks.
(4) No promotional sign other than a banner may be larger than 30 inches by 40 inches.
(5) No promotional sign may be permanent. Each sign must be removed no later than 30 days after its specific advertised event or activity has ended.
(f) District activity signs.
(1) This subsection applies only to district activity signs as defined in Section 51A-7.2103.
(2) District activity signs are permitted only on the first two floors in that portion of Flora Street Frontage area, at least 660 feet away from a regulated highway under the Highway Beautification Act.
(3) District activity signs are permitted up to any size as the display contained within the transparent portion of the street wall along Flora Street. (Ord. 25920)