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(a) Provisions applicable to all attached signs.
(1) Attached signs must be securely attached.
(2) The maximum combined effective area of all attached signs on a facade may not exceed 20 percent of the total area of the facade.
(3) Attached signs may have a maximum of eight words, which contain any character of a height equal to or exceeding four inches. Words consisting of characters less than four inches high may be used without limit.
(4) Attached signs may not be painted onto the roof of a building.
(5) Attached signs are not permitted on the roof of a building.
(6) Banners used as attached signs may only be special purpose signs.
(b) Arcade signs.
(1) There is no limit to the number of arcade signs permitted on a premise.
(2) Arcade signs may not exceed eight square feet in effective area.
(3) The minimum linear distance between any two arcade signs is 15 feet.
(4) Arcade signs may not be lower than 10 feet above the sidewalk.
(5) Arcade signs may not project above the arcade to which they are attached.
(6) Arcade signs may only identify the premise or occupant and provide an address.
(c) Awning signs.
(1) There is no limit on the number of awning signs on a premise.
(2) A sign on the face of the awning may only have an effective area equal to 20 percent of the face of the awning. As used in this provision, “face” means the sloping or curved portion of an awning that provides shade over the sidewalk.
(3) Awning signs may not be lower than eight feet above the sidewalk.
(4) Awning signs may not project more than two inches from the surface of the awning.
(5) Awning signs may not be backlit.
(6) The valance of an awning may only have an address, occupant identification, or premise identification. As used in this provision, “valance” means that portion of an awning parallel to the street and perpendicular to the sidewalk.
(d) Flat attached signs.
(1) The maximum number of flat attached signs on any premise is one per public pedestrian entrance or one per first-floor tenant, whichever is greater.
(2) The total effective area of all flat attached signs per facade may not exceed 20 percent of the facade or 400 square feet, whichever is less.
(3) Flat attached signs may not project above the roofline.
(4) A flat attached sign may not project more than 12 inches from the facade to which it is attached.
(e) Marquee signs.
(1) The maximum number of marquee signs on any premise is one per street frontage.
(2) The horizontal dimension (length) of a marquee sign may not exceed two-thirds of the length of the facade to which it is attached. The vertical dimension (width) of a marquee sign may not exceed six feet.
(3) Marquee signs are allowed only on an entertainment facility.
(4) Marquee signs may have a changeable message.
(5) Marquee signs may incorporate moving patterns or bands of light, except that the use of illumination to produce apparent motion of a visual image, such as animation or similar effects, is prohibited.
(f) Projecting signs.
(1) The maximum number of projecting signs on any premise is one per facade.
(2) Projecting signs may not exceed 40 square feet in effective area.
(3) Projecting signs may not be lower than 10 feet above the sidewalk.
(4) No portion of a projecting sign may be located more than five feet from the facade to which it is attached.
(5) A projecting sign may not project higher than four feet above the edge of the wall to which it is attached.
(6) Projecting signs must be a minimum of five feet from another projecting sign.
(7) Projecting signs may have a message on both sides of the sign structure.
(g) Special purpose signs.
(1) Non-window special purpose signs.
(A) The maximum number of non-window special purpose signs on a facade at any time is two.
(B) Non-window special purpose signs may not exceed 50 square feet in effective area.
(C) Non-window special purpose signs may be displayed on a premise a maximum of four times each calendar year for a maximum of 30 consecutive days each time. Each new non-window special purpose sign must have a new message.
(D) Banners used as attached signs may only be non-window special purpose signs.
(E) Non-window special purpose signs that relate exclusively to the construction, lease, remodeling, or sale of the premise are permitted without limit as to the number or length of time displayed.
(2) Window special purpose signs.
(A) There is no limit on the number of window special purpose signs.
(B) No more than 25 percent of a window surface may be covered by either window signs or window special purpose signs, alone or in combination.
(C) Window special purpose signs may not contain words with characters more than eight inches in height.
(D) Window special purpose signs may be displayed on a premise a maximum of four times each calendar year for a maximum of 30 consecutive days each time. Each new window special purpose sign must have a new message.
(E) Window special purpose signs may contain a district promotional message.
(F) Window special purpose signs that relate exclusively to the construction, lease, remodeling, or sale of the premises on which they are located are permitted without limit as to the number or length of time displayed.
(h) Window signs.
(1) There is no limit on the number of window signs.
(2) No more than 25 percent of a window surface may be covered by either window signs or window special purpose signs, alone or in combination.
(3) Window signs that use internal neon bulbs may not cover more than 15 percent of the window surface.
(4) Window signs may not contain words with characters more than eight inches in height.
(5) Window signs may not be taped to the window. Window signs must be professionally hand-painted, silk screened, or made of self-adhesive vinyl. (Ord. 25899)
(a) Provisions applicable to all detached signs.
(1) Number. Only one detached sign may be erected on any premise, except that a premise that has more than 450 feet of frontage along a public right-of-way other than an alley may have no more than one additional detached sign for each additional 450 feet of frontage or fraction thereof.
(2) Height and effective area dependent upon setback.
(A) Detached signs must be set back a minimum of 10 feet.
(B) A detached sign set back more than 10 feet but less than or equal to 20 feet may not exceed 20 feet in height or exceed 50 square feet in effective area.
(C) A detached sign set back more than 20 feet but less than or equal to 30 feet may not exceed 30 feet in height or exceed 150 square feet in effective area.
(D) In Subdistricts 1, 2, and 4, a detached sign set back more than 30 feet may not exceed 30 feet in height or exceed 150 square feet in effective area.
(E) In Subdistricts 3 and 5, a detached sign set back more than 30 feet may not exceed 40 feet in height or exceed 400 square feet in effective area.
(3) Other requirements.
(A) Except for special purpose signs, detached signs may not be placed on fences.
(B) A pole-mounted detached sign must have either a pole cover that covers the entire pole and is made of masonry, metal, plastic, stucco, or wood or have a minimum three-foot-high masonry base.
(C) Banners used as detached signs may only be street light banners.
(b) District identification signs.
(1) There is no limit on the number of district identification signs in the district.
(2) The maximum effective area of a district identification sign is 12 square feet.
(3) The maximum height of a district identification sign is 20 feet.
(4) District identification signs may not have a changeable message.
(c) Expressway signs.
(1) The maximum number of expressway signs is one per premise.
(2) Expressway signs may not exceed 400 square feet in effective area.
(3) Expressway signs may not exceed 40 feet in height.
(4) Expressway signs must be set back from the expressway and Fort Worth Avenue a minimum of 50 feet.
(d) Monument signs.
(1) The maximum number of monument signs is one per premise.
(2) Monument signs may not exceed 150 square feet in effective area.
(3) Monument signs may not exceed 10 feet in height.
(4) In Subdistrict 2, monument signs must be set back a minimum of 15 feet.
(5) In Subdistricts 1, 3, 4, and 5, monument signs must be set back a minimum of 10 feet.
(e) Special purpose signs.
(1) The maximum number of special purpose signs on a premise at any time is one per street frontage.
(2) Special purpose signs may not exceed 50 square feet in effective area.
(3) Special purpose signs may not exceed eight feet in height.
(4) A special purpose sign must be located at least 100 feet from any other detached special purpose sign on the same premise.
(5) Special purpose signs may be displayed on a premise a maximum of four times each calendar year for a maximum of 30 consecutive days each time. Each new special purpose sign must have a new message.
(6) Special purpose signs may be placed on fences.
(7) Special purpose signs may not be mounted on rotating wheels.
(8) Special purpose signs may not be mounted on a trailer.
(9) Special purpose signs may not be changeable message signs or have changeable copy.
(10) Special purpose signs may not be illuminated.
(11) Special purpose signs may not contain flashing or blinking lights.
(12) Special purpose signs that relate exclusively to the construction, lease, remodeling, or sale of the premises on which they are located are permitted without limit as to the length of time displayed.
(f) Street light banners.
(1) The maximum number of street light banners is two per pole, with each banner on opposite sides of the pole.
(2) Streetlight banners may not exceed 12 square feet in effective area.
(3) Streetlight banners may not project more than three feet from the pole onto which they are mounted.
(4) Streetlight banners must be at least 12 feet above the sidewalk. A streetlight banner that overhangs a roadway must be at least 15 feet above the roadway.
(5) Streetlight banners and sign hardware must be made out of weather-resistant and rust-proof material.
(6) If a streetlight banner overhangs the public right-of-way, a license must be obtained in accordance with the requirements of the City Charter and the Dallas City Code.
(7) A streetlight banner must be a district identification sign, or display a district promotional message or generic graphics.
(8) A street light banner having a district promotional message may not be erected more than 60 days prior to the beginning of the advertised activity or event, and must be removed no later than 30 days after that activity or event has ended.
(9) The hardware for a streetlight banner may be left in place between displays of a banner. A streetlight banner and the sign hardware must be mounted on a streetlight pole and meet the sign construction and design standards in the Dallas Building Code.
(10) A sign permit is not required to erect or remove a streetlight banner. (Ord. 25899)
(a) A sign district is hereby created to be known as the Arts District Extension Area Sign District. The boundaries of the Arts District Extension Area Sign District are the same as those of the Dallas Arts District Extension Area (Planned Development District No. 708).
(b) The property described in Subsection (a), which was formerly part of the Downtown Special Provision Sign District, is no longer considered to be part of that district. This division completely supersedes Division 51A-7.900 with respect to the property described in Subsection (a).
(c) The Arts District Extension Area Sign District has the following three subdistricts:
(1) The One Arts Plaza Subdistrict is all of Lot 1A, Block A/305, Arts Plaza Phase 1, Revised, an Addition to the City of Dallas, Dallas County, Texas, according to the plat thereof situated in the John Grigsby Survey, Abstract No. 495, City of Dallas, Dallas County, Texas, as filed under City Plan File Number S078-070 and recorded as Instrument No. 20080165687, Map Records of Dallas County, Texas.
(2) The Two Arts Plaza and Three Arts Plaza Subdistrict is all of Lot 2, Block A/305, Arts Plaza Phase 2, Final Plat, an Addition to the City of Dallas, Dallas County, Texas, according to the plat thereof situated in the John Grigsby Survey, Abstract No. 495, consisting of City of Dallas Blocks 304, 305, 568 and 570, Dallas County, Texas, as filed under City Plan File Number S045-232 D and recorded as Instrument No. 20080358602, Map Records of Dallas County, Texas.
(3) The Dallas Black Dance Theatre Subdistrict is a tract of land in City Block No. 566 in the City of Dallas, Dallas County, Texas, and being more particularly described as follows:
BEGINNING at the intersection of the northwest line of Ross Avenue (as widened) with the northeast line of Arts Plaza (formerly known as Boll Street as street name changed per City of Dallas Ordinance No. 26921, passed on September 12, 2007 by the City Council of the City of Dallas):
THENCE North 44°46'00" West 348.00 feet along the northeast line of Arts Plaza to the southeast line of Flora Street;
THENCE North 45°26'00" East 114.00 feet along the southeast line of Flora Street;
THENCE South 44°46'00" East 100.00 feet along a line 114.00 feet northeast of and parallel to the northeast line of Arts Plaza;
THENCE North 45°26'00" East 3.00 feet;
THENCE South 44°46'00" East 248.00 feet along a line 117.00 feet northeast of and parallel to the northeast line of Arts Plaza to the northwest line of Ross Avenue;
THENCE South 45°26'00" West 117.00 feet along the northwest line of Ross Avenue to the point of beginning and containing 40,416 square feet of land more or less. (Ord. Nos. 25920; 28933)
(a) The Dallas Arts District Extension Area (Planned Development District No. 708) was established on March 9, 2005, to complement the adjacent Arts District (Planned Development District No. 145). This approximately 17.4-acre area in the northeast section of the central business district, generally bounded by Woodall Rodgers Freeway, North Central Expressway, Routh Street, and Ross Avenue, represents a concerted effort on the part of the city and arts organizations to consolidate major art institutions in one mixed-use area.
(b) The guideline for development in the Arts District Extension Area is an urban design plan known as the “Sasaki Plan.” This plan is based on district-wide design and land use concepts, which include the creation of a pedestrian-oriented environment and a distinctive visual image for the district. Flora Street is defined as the major pedestrian spine and focus of development in the district. As a wide, tree-lined environment, Flora Street connects three subdistricts (Museum Crossing, Concert Lights, and Fountain Plaza) and provides continuity in a development framework for public institutions and private owners.
(c) The sign regulations in this division have been developed with the following objectives in mind:
(1) To protect the character of Flora Street and the Arts District Extension Area from inappropriate signs in terms of number (clutter), size, style, color, and materials.
(2) To enhance the image and liveliness of the Arts District Extension Area by encouraging compatible signs that are colorful, decorative, entertaining, and artistic in style while being functional and informative in purpose.
(3) To promote the commercial success of each individual tenant in the Arts District Extension Area and, in turn, the commercial success of all the tenants in the district collectively.
(4) To create a sense of design uniformity between signs and the other streetscape elements of the Arts District Extension Area and the Arts District.
(5) To help make the Arts District Extension Area an attractive place for the public to frequent by providing ease of direction to specific cultural institutions.
(6) To create a means of identifying the various types or categories of retail establishments along Flora Street.
(7) To identify and promote cultural events and activities consistent with the purposes of the Arts District Extension Area.
(8) To recognize that sign hardware is a part of the overall visual design of a sign, and to ensure that investments in signs and other structures in the Arts District Extension Area are not devalued by inappropriate or poor quality sign hardware. (Ord. 25920)
(a) In this division:
(1) ARTS DISTRICT means Planned Development District No. 145, established by Ordinance No. 17710, passed by the Dallas City Council on February 16, 1983 (the Dallas Arts District).
(2) ARTS DISTRICT EXTENSION AREA means Planned Development District No. 708 (the Dallas Arts District Extension Area).
(3) ARTS DISTRICT OFFICIAL LOGO means the official logo of the Arts District and the Arts District Extension Area, as depicted in Exhibit A in Division 51A-7.1200, “Provisions for Arts District Sign District.”
(4) AWNING SIGN means a sign that is or appears to be part of an awning.
(5) BLOCK means an area bounded by streets on all sides.
(6) BLOCKFACE means all of the lots on one side of a block.
(7) BUILDING CORNICE AREA means that portion of a building facade above the highest story, but below the actual roof structure.
(8) BUILDING IDENTIFICATION SIGN means any sign composed of one or more characters that identify a specific building’s name.
(8.1) BUILDING PLAZA AREA means an open area near a building often featuring walkways, trees and shrubs, and places to sit.
(9) CBD STREETSCAPE PLAN means the Dallas Central Business District Streetscape Guidelines approved by the Dallas City Council on April 15, 1981, by Resolution No. 81-1118.
(10) CHARACTER means a symbol, as a letter or number, that represents information.
(11) DETACHED PREMISE SIGN means a sign that is both a detached sign and a premise sign as defined in Section 51A-7.102.
(12) DISTRICT ACTIVITY SIGN means a sign that promotes cultural events or cultural activities in this sign district, with no portion of the sign devoted to sponsorship.
(13) FLAT ATTACHED SIGN means an attached sign projecting four inches or less from a building.
(14) FLORA STREET FRONTAGE AREA means the “Flora Street Frontage Area” as defined in the Arts District Extension Area PD.
(15) GENERIC RETAIL IDENTIFICATION SIGN means a sign identifying a type or category of retail establishment without identifying a specific establishment.
(16) GOVERNMENTAL TRAFFIC SIGN means a sign, signal, or other traffic control device installed by a governmental agency for the purpose of regulating, warning, or guiding vehicular or pedestrian traffic on a public highway. Examples of these signs include stop signs, one-way signs, no parking signs, and electronic pedestrian and vehicular signalization devices and their fixtures.
(17) INSTITUTIONAL MOVEMENT INFOR- MATION SIGN means a sign showing the location of or route to a specific cultural institution or a parking area serving that institution.
(18) KIOSK means a small structure with one or more open sides used to display artwork or temporary signs.
(19) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels, words, or characters.
(19.1) MONUMENT SIGN means a detached sign applied directly to a ground-level support structure (instead of a pole support) with no separation between the sign and the ground, or mounted on a fence.
(20) PLAQUE means a permanent tablet, the contents of which are either commemorative or identifying.
(21) PRIVATE SIGNS means those signs that are not “public signs” as defined in this section.
(22) PROJECTING ATTACHED SIGN means an attached sign projecting more than four inches from a building.
(23) PROMOTIONAL SIGN means a sign that promotes a cultural event or activity.
(24) PUBLIC SIGNS means governmental traffic signs, institutional movement control signs, generic retail identification signs, promotional signs, or plaques or district activity signs as defined in this section.
(24.1) RETAINING WALL SIGN means an attached premise sign within the One Arts Plaza Subdistrict or the Two Arts Plaza and Three Arts Plaza Subdistrict that is integrated into a retaining wall.
(25) SASAKI PLAN means the urban design plan prepared by Sasaki Associates, Inc. in August, 1982 to serve as the guideline for development in the Dallas Arts District and Arts District Extension Area. The Sasaki Plan is attached to and made a part of the Arts District PD ordinance (Ordinance No. 25508).
(26) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure a sign to a building facade or pole.
(26.1) TENANT IDENTITY SIGN means an attached premise sign within the Two Arts Plaza and Three Arts Plaza Subdistrict located on a building that is primarily used for office uses and that identifies a specific office tenant.
(27) THIS DISTRICT means the Arts District Extension Area Sign District.
(28) WINDOW SIGN means a sign temporarily or permanently attached to, applied on, or supported by a window.
(a) A person shall not alter, place, maintain, expand, or remove a sign in this district without first obtaining a sign permit from the city, except that no sign permit is required for:
(1) governmental traffic signs; and
(2) promotional signs other than banners.
(b) The procedure for obtaining a sign permit is outlined in this section. Section 51A-7.602 does not apply to signs in this district.
(c) No sign permit may be issued to authorize a sign in this district unless the director has first issued a certificate of appropriateness in accordance with this section.
(d) Section 51A-7.504, which establishes the special sign district advisory committee for special provision sign districts in the city generally, does not apply to this district. City planning personnel are responsible for reviewing and making recommendations to the director concerning applications for permits to authorize signs in this district.
(e) Upon receipt of an application for a permit to authorize a sign in this district, the building official shall refer the application and plans to the director for a review to determine whether the work complies with this division. The director shall conduct his or her review so that a decision on issuance of the permit can be made within 30 calendar days from the date the completed application is submitted to the building official.
(f) The director shall solicit a recommendation from the planning staff before making a decision to approve or disapprove a certificate of appropriateness. The recommendation of the staff is not binding upon the director, and the director may decide a matter contrary to the recommendation of the committee.
(g) A decision by the director to grant a certificate of appropriateness may not be appealed. A decision to deny the certificate may be appealed by the applicant. An appeal is made by filing a written request with the director for review by the city plan commission. An appeal must be made within 10 days after notice is given to the applicant of the director’s decision. In considering the appeal, the sole issue shall be whether or not the director erred in making the decision, and, in this connection, the commission shall consider the same standards that were required to be considered by the director in making the decision, specifically, whether the work complies with this division. Decisions of the commission are final as to available administrative remedies and are binding on all parties.
(h) If the city plan commission fails to make a decision on an appeal by the applicant within 30 calendar days of the date the written request for an appeal is filed with the director, the application shall be considered approved subject to compliance with all other applicable city codes, ordinances, rules, and regulations. (Ord. Nos. 25920; 28073)
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