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(1) ARCADE SIGN means a sign that is mounted under a canopy or awning and is perpendicular to the building to which the canopy or awning is attached. This sign is intended to be read from the pedestrian walkway that the canopy or awning covers.
(2) AREA INFORMATION SIGN means a sign providing information about any of the following:
(A) The name, trade name, or logo of the owner or occupant of any premise within this district.
(B) The identification of any premise within this district.
(C) Any accommodations, services or activities offered, or conducted, other than incidentally, on any premise within this district.
(D) The sale, lease, or construction of any premise within this district.
(3) ATTACHED SIGN means a sign that is attached to, applied on, or supported by: any part of a building (such as a wall, parapet, roof, window, canopy, awning, arcade, or marquee) that encloses or covers usable space; mounted antennas; water reservoirs on buildings; chimneys; or visual screens that surround roof-mounted equipment.
(4) AWNING means a fabric or vinyl surface supported by a metal (or other similarly strong material) structure, which is applied to the face of a building.
(5) AWNING SIGN means a sign attached to, painted on, or otherwise applied to an awning.
(6) BANNER means a sign applied on a strip of cloth, vinyl, or similar material and attached to a building or structure. Awning, canopy signs, and flags are not banners.
(7) CANOPY means a permanent, non-fabric architectural element projecting from the face of a building.
(8) CANOPY SIGN means a sign attached to, applied on, or supported by a canopy, with no changeable message area.
(9) CHANGEABLE MESSAGE means the portion of a sign composed of Light Emitting Diode (LED)/Liquid Crystal Display (LCD) elements, “Diamond Vision” technology, slide lettering, slated rotating surfaces, or other changeable message technology that displays different designs or advertisements.
(10) DISTRICT or THIS DISTRICT means the Southside Entertainment Sign District.
(11) EFFECTIVE AREA means:
(A) for a detached sign, or a marquee sign, the area within a minimum imaginary rectangle of vertical and horizontal lines that fully contains all extremities of the sign excluding its supports. The rectangle is calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for this projection that produces the largest rectangle must be used. If elements of the sign are moveable or flexible, such as a flag or a string of lights, the measurement is taken when the elements are fully extended and parallel to the plane of view;
(B) for a sign placed on an awning, canopy, fence, construction barricade, non-enclosing wall, planter, or other similar structure that is designed to serve a separate purpose other than to support the sign, the entire area of such structure may not be computed, and the effective area must be measured by the rule for effective area for an attached sign; and
(C) for an attached sign other than a marquee sign, the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word. If a design, outline, illustration, or interior illumination surrounds or attracts attention to a word, then it is included in the calculation of the effective area.
(12) EVENT SIGN means a temporary sign advertising any event at a sports, musical, or arts venue in this district, including, but not limited to, indoor motion picture theaters, theaters for live musical or dramatic performances, indoor and outdoor concert halls, galleries, and exhibition halls.
(13) FACADE means a separate face of a building, such as: a parapet wall; an omitted wall line; any part of a building which encloses or covers usable space; a chimney; roof-mounted equipment; a mounted antenna; or a water tower. Where separate facades on a building are oriented in the same direction or in directions within 45 degrees of one another, they are to be considered as part of a single facade. A roof is not a facade or part of a facade. Multiple buildings on the same lot have separate facades from each other.
(14) FLAT ATTACHED SIGN means an attached sign that projects 18 inches or less from a building, and has a face parallel to the building facade.
(15) GENERIC GRAPHICS means a pattern of shapes, colors, or symbols that does not commercially advertise.
(16) LANDSCAPE SIGN means a sign that is a part of a single landscape design that creates a base for the sign in conjunction with a retaining wall or an open space created with the use of water or planting material.
(17) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels, words, or characters.
(18) MESSAGE AREA means the area within the effective area of a sign that provides a specific commercial or noncommercial message and that excludes all extremity and intra-areas associated with the sign fixture.
(19) MONUMENT SIGN means a detached sign applied directly onto a grade-level support structure (instead of a pole support) with no separation between the sign and grade.
(20) MOVEMENT CONTROL SIGN means a sign that directs vehicular and pedestrian movement within this district.
(21) OCCUPANT means a person, group of people collectively, association, partnership, corporation, or other entity to whom a single certificate of occupancy has been issued by the building official.
(22) PROJECTING ATTACHED SIGN means an attached sign projecting more than 12 inches from a building at an angle other than parallel to the facade.
(23) ROOF SIGN means a sign that is attached to or supported by the roof of a building.
(24) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure a sign to a building facade or pole.
(25) SPECIAL SIGN DISTRICT ADVISORY COMMITTEE means that committee created by Section 51A-7.504 of the Dallas Development Code, as amended.
(26) TEMPORARY SIGN means a sign erected for a limited time that identifies an event or activity of limited duration. Examples include signs advertising the sale or lease of property, construction activity in progress, or a concert or other cultural event.
(27) WELCOME MESSAGE means a message that identifies and greets heads of state, foreign dignitaries, groups using city property in accordance with a contract, license, or permit, or government organizations.
(28) WINDOW SIGN means a sign painted or affixed to a window.
(29) WORD: For purposes of this division, each of the following is considered to be one word:
(A) Any word in any language found in any standard unabridged dictionary or dictionary of slang.
(B) Any proper noun or any initial or series of initials.
(C) Any separate character, symbol, or abbreviation such as “&”, “$”, “%”, and “Inc.”
(D) Any telephone number, street number, or commonly used combination of numerals and symbols such as “$5.00" or “50%.”
(E) Any Internet website, network, or protocol address, domain name, or universal record locator.
(F) Any symbol or logo that is a registered trademark but which itself contains no word or character.
(G) A street address is not considered to be a word.
(b) Except as otherwise provided in this section, the definitions in the Dallas Development Code apply to this division. In the event of a conflict, this section controls. (Ord. 24760)
(a) Except as otherwise provided in this division, all applications for certificates of appropriateness for signs in this district must be reviewed by the special sign district advisory committee using the permit procedures set forth in Section 51A-7.505.
(b) The only signs permitted in this district are those specified in this division, and those required by state or federal law.
(c) In Historic Overlay District No. 56, the Landmark Commission has the sole authority:
(1) to determine every aspect of a sign other than the construction and maintenance standards, such as the location, size, height, effective area, number, and type of signs; and
(2) to issue a certificate of appropriateness for a sign.
(d) All wind devices except for flags and banners are prohibited in this district unless allowed under a special events permit issued under Chapter 42A of the Dallas City Code, as amended.
(e) Roof signs and pole signs, except for area information signs and temporary detached signs, are prohibited.
(f) A sign with a changeable message area may not change its message at a rate more often than once each 20 seconds. No sign permit is required for changes to the changeable message portion of a sign.
(g) All signs must be premise signs, except area information signs, banner signs on streetlight poles, movement control signs, vehicular signs, government signs, event signs, and window display signs.
(h) Signs over the right-of-way.
(1) Signs may be located within the public right-of-way subject to the franchise requirements of Chapter XIV of the City Charter, Article VI of Chapter 43 of the Dallas City Code, as amended, Chapter 36 of the Dallas Building Code, and the requirements of all other applicable laws, codes, ordinances, rules, and regulations.
(2) The traffic engineer shall review the location of any sign located in or overhanging the public right-of-way to ensure that the sign will not pose a traffic hazard or visibility obstruction.
(3) Signs overhanging the public right-of-way are permitted, except that no sign may project closer than two feet to the vertical plane extending through the back of a street curb. No portion of a sign may be located less than two feet from the back of a street curb. (Ord. Nos. 24760; 28424)
(a) Attached signs in general.
(1) The total effective area for all attached signs on a facade may not exceed 30 percent of the area of the facade. Projecting signs, marquee signs, and event signs are not included in the total effective area calculations of a facade.
(2) Except for changeable message portions of a sign, event signs, or as otherwise provided in this division, on any building facade, there may be a maximum of eight words per premise and/or per occupant which contain any character of a height equal to or exceeding four inches. Words consisting of characters less than four inches high may be used without limit.
(3) Attached signs must be securely attached.
(4) Attached signs may not project more than four feet above the surface to which they are attached, unless otherwise specified in this division.
(b) Arcade signs.
(1) An arcade sign must be located at least six feet from any other arcade sign.
(2) No arcade sign may exceed six square feet in effective area.
(3) No arcade sign may be lower than 10 feet above grade.
(c) Awning signs.
(1) No awning sign may project beyond the surface of the awning or be lower than 10 feet above grade or higher than 20 feet above grade.
(2) The total effective area for any one awning sign may not exceed six square feet.
(3) An awning sign must be located over a window or a door.
(d) Canopy signs.
(1) No canopy sign may:
(A) exceed 50 percent of the length of the canopy facade to which it is attached;
(B) project vertically beyond the canopy more than 15 percent of the length of the sign;
(C) project horizontally more than 12 inches from the surface of the canopy; or
(D) be lower than 10 feet above grade.
(2) A canopy sign may only be located over a pedestrian entrance to a premise.
(e) Flat attached signs.
(1) The maximum effective area for a flat attached sign is 15 percent of the total facade area.
(2) The minimum distance between flat attached signs is four feet.
(3) Parapet signs are permitted as flat attached signs.
(f) Marquee signs.
(1) No marquee sign may exceed 50 percent of the area of the facade.
(2) No marquee sign may be longer than two-thirds of the length of the frontage of the building to which the marquee is attached.
(3) Marquee signs may not project more than five feet above the roof line of the facade to which it is attached.
(4) No premise may have more than one marquee sign per street frontage.
(g) Projecting attached signs.
(1) A projecting attached sign may not exceed the following size limits:
(A) Seventy-five square feet in effective area if the building to which it is attached is at least 36 feet high.
(B) Thirty square feet in effective area if the building to which it is attached is less than 36 feet high.
(2) No projecting attached sign may be lower than 12 feet above grade.
(3) No projecting attached sign may project more than five feet from the facade, or more than five feet over the roof line, of the building to which it is attached.
(h) Temporary attached signs.
(1) Temporary attached signs permitted in this district are temporary protective signs, or signs that relate exclusively to the sale, lease, construction, or remodeling of the premises on which they are located.
(2) No more than one temporary attached sign per occupant is permitted on the facade of the building.
(3) Temporary protective signs may be erected anywhere on a construction site during construction, subject to the following provisions:
(A) No sign may exceed 20 square feet in effective area or ten feet in height.
(B) The signs may be illuminated.
(C) The signs must be removed upon completion of the construction.
(4) Signs that relate exclusively to the sale, lease, construction, or remodeling of the premises on which they are located are permitted, but if the sign is attached to a window, the maximum effective area of the sign is 15 square feet. (Ord. 24760)
(a) Event signs may be non-premise signs.
(b) Event signs are not counted in the calculations for total percentage of facade area covered by signs.
(c) A maximum of 15 percent of the effective area of the sign may contain words or logos that identify the sponsor of the activity or event.
(d) Only one event sign per facade is permitted at one time.
(e) Each facade may display an event sign for up to 15 consecutive days (the display period), a maximum of 12 times per calendar year per premise or occupant. No event sign may be displayed on the same facade in two or more consecutive display periods.
(f) The effective area of an event sign may not exceed 30 percent of the area of the facade to which it is attached.
(g) An event sign may contain an unlimited number of words.
(h) An event sign may not be painted on any part of the building or be below 10 feet above grade. (Ord. 24760)
(a) Window display signs are permitted only on the ground floor of a vacant building.
(b) A window display sign may contain only the following messages: welcome messages for visitors; advertising of occupants or events at a sports, musical, or arts venue in this district, including, but not limited to, indoor motion picture theaters, theaters for live musical or dramatic performances, indoor and outdoor concert halls, galleries, and exhibition halls; generic graphics (including three-dimensional artifacts); a message identifying the sponsor of the display; or a message referring to the sale or lease of the premises.
(c) Window display signs may not:
(1) cover more than 25 percent of the surface area of a window;
(2) contain a logo or word that has any character that exceeds five inches in height; or
(3) contain more than 15 percent sponsorship identification.
(d) No sign permit or certificate of appropriateness is required to erect or remove a window display sign. (Ord. 24760)
(a) Detached signs in general.
(1) The only detached signs permitted are area information signs, banner signs on streetlight poles, landscape signs, monument signs, temporary detached signs, construction barricade signs, movement control signs, vehicular signs, government signs, and protective signs.
(2) A detached premise sign may contain only the name, logo, and address of a premise in this district and its occupants.
(3) No more than one detached sign per premise per street frontage is permitted, except that a premise having more than 450 feet of street frontage may have one additional sign per 100 feet (or fraction thereof) of street frontage above 450 feet.
(4) Banner signs on streetlight poles and movement control signs may contain only the name, logo, and address of any building in this district and its occupants, or a sponsorship or welcome message, unless otherwise specified in this section.
(b) Area information signs.
(1) A maximum of one area information sign is permitted in this district, and it may be located only in the following area, generally described as being near the intersection of Terminal Street and Lamar Street: Being a portion of Lot 3 of Mosher’s Subdivision of Block 419 of the City of Dallas, Texas, as recorded in Volume 4, Page 201, of the Map Records of Dallas County, Texas, and more particularly described as an area within the perimeter of Lot 3, in the shape of a rectangle which is 20 feet wide and 96 feet long, and which is bounded on the northwest by an imaginary line which is parallel to and 11.5 feet to the southeast of the northwest lot line of said Lot 3 (said northwest line being the dividing or common line between Lot 3 and Lot 4 of said Mosher’s Subdivision of Block 419), bounded on the northeast by an imaginary line which is parallel to and 15 feet to the southwest of the northeast lot line of said Lot 3 (said northeast lot line being adjacent to Lamar Street), bounded on the southeast by an imaginary line which is parallel to and 9.9 feet to the northwest of the southeast lot line of Lot 3 (said southeast line being the dividing or common line between Lot 3 and Lot 2 of said Mosher’s Subdivision of Block 419), and bounded on the southwest by an imaginary line parallel to and 15 feet to the northeast of the southwest line of said Lot 3 (said southwest lot line being adjacent to Terminal Street).
(2) An area information sign:
(A) may not exceed 60 feet in height or 600 square feet in effective area;
(B) must have a changeable message component to the sign;
(C) must display messages regarding at least three occupants of premises in this district or events in this district per cycle of the changeable message board, and may not display an occupant or event message in two successive messages per cycle; and
(D) may display sponsorship identification on a maximum of 20 percent of the effective area of the sign.
(3) The text in the changeable message portion of the sign is limited to welcome messages for visitors, and to advertising of occupants or events at a sports, musical, or arts venue in this district, including, but not limited to, indoor motion picture theaters, theaters for live musical or dramatic performances, indoor and outdoor concert halls, galleries, and exhibition halls.
(4) The changeable message portion of the sign must be available for messages from all premises and occupants within this district.
(c) Banner signs on streetlight poles.
(1) A banner sign is permitted only if it:
(A) advertises an occupant or premise in this district or events at a sports, musical, or arts venue in this district, including, but not limited to, indoor motion picture theaters, theaters for live musical or dramatic performances, indoor and outdoor concert halls, galleries, and exhibition halls; or
(B) displays a sponsorship identification, a welcome message, or generic graphics.
(2) Text on a banner sign may not exceed 10 percent of the total effective area of the banner.
(3) A banner and its sign hardware must:
(A) be mounted on a streetlight pole;
(B) meet the sign construction and design standards in the Dallas Building Code;
(C) be at least 12 feet above grade, unless it overhangs a roadway, in which case it must be at least 15 feet above grade;
(D) be made out of weather-resistant and rust-proof material;
(E) not project more than three feet from the pole onto which it is mounted; and
(F) not exceed 20 square feet in effective area.
(4) No sign permit or certificate of appropriateness is required to erect or remove a banner sign.
(d) Landscape signs.
(1) A landscape sign must be a premise sign.
(2) A landscape sign may have a maximum effective area of 50 square feet, and a maximum height of 15 feet.
(3) There is no minimum setback required for landscape signs.
(4) Section 51A-7.304(c) of the Dallas Development Code, as amended, does not apply to landscape signs in this district.
(e) Monument signs.
(1) A monument sign must be a premise sign.
(2) A monument sign may have a maximum effective area of 50 square feet, and a maximum height of 15 feet.
(3) There is no minimum setback required for monument signs.
(4) Section 51A-7.304(c) of the Dallas Development Code, as amended, does not apply to monument signs in this district.
(f) Temporary detached signs.
(1) Temporary detached signs permitted in this district are temporary protective signs, or signs that relate exclusively to the sale, lease, construction, or remodeling of the premises on which they are located.
(2) There is no limit on the number of temporary protective signs permitted.
(3) Temporary protective signs may be erected anywhere on a construction site during construction, subject to the following provisions:
(A) No temporary protective sign may exceed 20 square feet in effective area or 10 feet in height.
(B) The signs may be illuminated.
(C) The signs must be removed upon completion of the construction.
(4) Signs that relate exclusively to the sale, lease, construction, or remodeling of the premises on which they are located are permitted, subject to the following restrictions:
(A) The maximum height of the sign is 10 feet, and the maximum effective area of the sign is 128 square feet.
(B) No more than one of this type of sign is permitted per each 100 feet of frontage of the premises. (Ord. 24760)
(a) A construction barricade sign may cover up to 100 percent of the surface area of the construction barricade to which it is attached.
(b) A construction barricade sign may contain any number of words and may have a maximum message area of 50 square feet.
(c) A construction barricade sign may neither be lighted nor contain any moving parts.
(d) A construction barricade sign must be removed from the area when the construction barricade is removed, i.e. the sign may not be detached from the barricade and left at the site.
(e) The information on a construction barricade sign is limited to information regarding what is being constructed on the site and who is conducting the construction, including the owners, developers, future tenants, lenders, architects, engineers, project consultants, and contractors. The sign may not advertise a product.
(f) A construction barricade may not project more than four feet above the top or sides of the construction barricade.
(g) A sign that is affixed to a construction barricade may not project more than two inches from the surface of the construction barricade. (Ord. 24760)
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