(a) Detached signs in general.
(1) The only detached signs permitted are area information signs, banner signs on streetlight poles, landscape signs, monument signs, temporary detached signs, construction barricade signs, movement control signs, vehicular signs, government signs, and protective signs.
(2) A detached premise sign may contain only the name, logo, and address of a premise in this district and its occupants.
(3) No more than one detached sign per premise per street frontage is permitted, except that a premise having more than 450 feet of street frontage may have one additional sign per 100 feet (or fraction thereof) of street frontage above 450 feet.
(4) Banner signs on streetlight poles and movement control signs may contain only the name, logo, and address of any building in this district and its occupants, or a sponsorship or welcome message, unless otherwise specified in this section.
(b) Area information signs.
(1) A maximum of one area information sign is permitted in this district, and it may be located only in the following area, generally described as being near the intersection of Terminal Street and Lamar Street: Being a portion of Lot 3 of Mosher’s Subdivision of Block 419 of the City of Dallas, Texas, as recorded in Volume 4, Page 201, of the Map Records of Dallas County, Texas, and more particularly described as an area within the perimeter of Lot 3, in the shape of a rectangle which is 20 feet wide and 96 feet long, and which is bounded on the northwest by an imaginary line which is parallel to and 11.5 feet to the southeast of the northwest lot line of said Lot 3 (said northwest line being the dividing or common line between Lot 3 and Lot 4 of said Mosher’s Subdivision of Block 419), bounded on the northeast by an imaginary line which is parallel to and 15 feet to the southwest of the northeast lot line of said Lot 3 (said northeast lot line being adjacent to Lamar Street), bounded on the southeast by an imaginary line which is parallel to and 9.9 feet to the northwest of the southeast lot line of Lot 3 (said southeast line being the dividing or common line between Lot 3 and Lot 2 of said Mosher’s Subdivision of Block 419), and bounded on the southwest by an imaginary line parallel to and 15 feet to the northeast of the southwest line of said Lot 3 (said southwest lot line being adjacent to Terminal Street).
(2) An area information sign:
(A) may not exceed 60 feet in height or 600 square feet in effective area;
(B) must have a changeable message component to the sign;
(C) must display messages regarding at least three occupants of premises in this district or events in this district per cycle of the changeable message board, and may not display an occupant or event message in two successive messages per cycle; and
(D) may display sponsorship identification on a maximum of 20 percent of the effective area of the sign.
(3) The text in the changeable message portion of the sign is limited to welcome messages for visitors, and to advertising of occupants or events at a sports, musical, or arts venue in this district, including, but not limited to, indoor motion picture theaters, theaters for live musical or dramatic performances, indoor and outdoor concert halls, galleries, and exhibition halls.
(4) The changeable message portion of the sign must be available for messages from all premises and occupants within this district.
(c) Banner signs on streetlight poles.
(1) A banner sign is permitted only if it:
(A) advertises an occupant or premise in this district or events at a sports, musical, or arts venue in this district, including, but not limited to, indoor motion picture theaters, theaters for live musical or dramatic performances, indoor and outdoor concert halls, galleries, and exhibition halls; or
(B) displays a sponsorship identification, a welcome message, or generic graphics.
(2) Text on a banner sign may not exceed 10 percent of the total effective area of the banner.
(3) A banner and its sign hardware must:
(A) be mounted on a streetlight pole;
(B) meet the sign construction and design standards in the Dallas Building Code;
(C) be at least 12 feet above grade, unless it overhangs a roadway, in which case it must be at least 15 feet above grade;
(D) be made out of weather-resistant and rust-proof material;
(E) not project more than three feet from the pole onto which it is mounted; and
(F) not exceed 20 square feet in effective area.
(4) No sign permit or certificate of appropriateness is required to erect or remove a banner sign.
(d) Landscape signs.
(1) A landscape sign must be a premise sign.
(2) A landscape sign may have a maximum effective area of 50 square feet, and a maximum height of 15 feet.
(3) There is no minimum setback required for landscape signs.
(4) Section 51A-7.304(c) of the Dallas Development Code, as amended, does not apply to landscape signs in this district.
(e) Monument signs.
(1) A monument sign must be a premise sign.
(2) A monument sign may have a maximum effective area of 50 square feet, and a maximum height of 15 feet.
(3) There is no minimum setback required for monument signs.
(4) Section 51A-7.304(c) of the Dallas Development Code, as amended, does not apply to monument signs in this district.
(f) Temporary detached signs.
(1) Temporary detached signs permitted in this district are temporary protective signs, or signs that relate exclusively to the sale, lease, construction, or remodeling of the premises on which they are located.
(2) There is no limit on the number of temporary protective signs permitted.
(3) Temporary protective signs may be erected anywhere on a construction site during construction, subject to the following provisions:
(A) No temporary protective sign may exceed 20 square feet in effective area or 10 feet in height.
(B) The signs may be illuminated.
(C) The signs must be removed upon completion of the construction.
(4) Signs that relate exclusively to the sale, lease, construction, or remodeling of the premises on which they are located are permitted, subject to the following restrictions:
(A) The maximum height of the sign is 10 feet, and the maximum effective area of the sign is 128 square feet.
(B) No more than one of this type of sign is permitted per each 100 feet of frontage of the premises. (Ord. 24760)