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(a) A special provision sign district is hereby created to be known as the Southside Entertainment Sign District. For purposes of this article, the boundaries of the Southside Entertainment Sign District are that portion of Planned Development District No. 317 (the Cedars Special Purpose District), that is enclosed between the centerlines of Interstate Highway 30, the Dallas Area Rapid Transit right-of-way, Belleview Road, and the MK&T railroad right-of-way.
(b) This division incorporates by reference the provisions of Divisions 51A-7.100 through 51A-7.800 of CHAPTER 51A, “PART II OF THE DALLAS DEVELOPMENT CODE,” as that division exists today and as it may be amended in the future. In the event of a conflict between the provisions of this division and Divisions 51A-7.100 through 51A-7.800, this division controls.
(c) Any portion of the property described in Subsection (a) that was formerly part of the Downtown Special Provision Sign District is no longer considered to be part of that district. This division completely supersedes Division 51A-7.900 with respect to the property described in Subsection (a). (Ord. 24760)
(a) The purpose of these sign regulations is to regulate the construction of new signs and the alteration of existing signs to promote economic growth in this district as an entertainment district.
(b) These sign regulations have been developed to achieve the following objectives in this district:
(1) To create a vibrant entertainment environment while ensuring that signage does not obscure architecturally significant features of the buildings in this district.
(2) To help create an aesthetically pleasing environment that promotes economic growth in this district. (Ord. 24760)
(1) ARCADE SIGN means a sign that is mounted under a canopy or awning and is perpendicular to the building to which the canopy or awning is attached. This sign is intended to be read from the pedestrian walkway that the canopy or awning covers.
(2) AREA INFORMATION SIGN means a sign providing information about any of the following:
(A) The name, trade name, or logo of the owner or occupant of any premise within this district.
(B) The identification of any premise within this district.
(C) Any accommodations, services or activities offered, or conducted, other than incidentally, on any premise within this district.
(D) The sale, lease, or construction of any premise within this district.
(3) ATTACHED SIGN means a sign that is attached to, applied on, or supported by: any part of a building (such as a wall, parapet, roof, window, canopy, awning, arcade, or marquee) that encloses or covers usable space; mounted antennas; water reservoirs on buildings; chimneys; or visual screens that surround roof-mounted equipment.
(4) AWNING means a fabric or vinyl surface supported by a metal (or other similarly strong material) structure, which is applied to the face of a building.
(5) AWNING SIGN means a sign attached to, painted on, or otherwise applied to an awning.
(6) BANNER means a sign applied on a strip of cloth, vinyl, or similar material and attached to a building or structure. Awning, canopy signs, and flags are not banners.
(7) CANOPY means a permanent, non-fabric architectural element projecting from the face of a building.
(8) CANOPY SIGN means a sign attached to, applied on, or supported by a canopy, with no changeable message area.
(9) CHANGEABLE MESSAGE means the portion of a sign composed of Light Emitting Diode (LED)/Liquid Crystal Display (LCD) elements, “Diamond Vision” technology, slide lettering, slated rotating surfaces, or other changeable message technology that displays different designs or advertisements.
(10) DISTRICT or THIS DISTRICT means the Southside Entertainment Sign District.
(11) EFFECTIVE AREA means:
(A) for a detached sign, or a marquee sign, the area within a minimum imaginary rectangle of vertical and horizontal lines that fully contains all extremities of the sign excluding its supports. The rectangle is calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for this projection that produces the largest rectangle must be used. If elements of the sign are moveable or flexible, such as a flag or a string of lights, the measurement is taken when the elements are fully extended and parallel to the plane of view;
(B) for a sign placed on an awning, canopy, fence, construction barricade, non-enclosing wall, planter, or other similar structure that is designed to serve a separate purpose other than to support the sign, the entire area of such structure may not be computed, and the effective area must be measured by the rule for effective area for an attached sign; and
(C) for an attached sign other than a marquee sign, the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word. If a design, outline, illustration, or interior illumination surrounds or attracts attention to a word, then it is included in the calculation of the effective area.
(12) EVENT SIGN means a temporary sign advertising any event at a sports, musical, or arts venue in this district, including, but not limited to, indoor motion picture theaters, theaters for live musical or dramatic performances, indoor and outdoor concert halls, galleries, and exhibition halls.
(13) FACADE means a separate face of a building, such as: a parapet wall; an omitted wall line; any part of a building which encloses or covers usable space; a chimney; roof-mounted equipment; a mounted antenna; or a water tower. Where separate facades on a building are oriented in the same direction or in directions within 45 degrees of one another, they are to be considered as part of a single facade. A roof is not a facade or part of a facade. Multiple buildings on the same lot have separate facades from each other.
(14) FLAT ATTACHED SIGN means an attached sign that projects 18 inches or less from a building, and has a face parallel to the building facade.
(15) GENERIC GRAPHICS means a pattern of shapes, colors, or symbols that does not commercially advertise.
(16) LANDSCAPE SIGN means a sign that is a part of a single landscape design that creates a base for the sign in conjunction with a retaining wall or an open space created with the use of water or planting material.
(17) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels, words, or characters.
(18) MESSAGE AREA means the area within the effective area of a sign that provides a specific commercial or noncommercial message and that excludes all extremity and intra-areas associated with the sign fixture.
(19) MONUMENT SIGN means a detached sign applied directly onto a grade-level support structure (instead of a pole support) with no separation between the sign and grade.
(20) MOVEMENT CONTROL SIGN means a sign that directs vehicular and pedestrian movement within this district.
(21) OCCUPANT means a person, group of people collectively, association, partnership, corporation, or other entity to whom a single certificate of occupancy has been issued by the building official.
(22) PROJECTING ATTACHED SIGN means an attached sign projecting more than 12 inches from a building at an angle other than parallel to the facade.
(23) ROOF SIGN means a sign that is attached to or supported by the roof of a building.
(24) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure a sign to a building facade or pole.
(25) SPECIAL SIGN DISTRICT ADVISORY COMMITTEE means that committee created by Section 51A-7.504 of the Dallas Development Code, as amended.
(26) TEMPORARY SIGN means a sign erected for a limited time that identifies an event or activity of limited duration. Examples include signs advertising the sale or lease of property, construction activity in progress, or a concert or other cultural event.
(27) WELCOME MESSAGE means a message that identifies and greets heads of state, foreign dignitaries, groups using city property in accordance with a contract, license, or permit, or government organizations.
(28) WINDOW SIGN means a sign painted or affixed to a window.
(29) WORD: For purposes of this division, each of the following is considered to be one word:
(A) Any word in any language found in any standard unabridged dictionary or dictionary of slang.
(B) Any proper noun or any initial or series of initials.
(C) Any separate character, symbol, or abbreviation such as “&”, “$”, “%”, and “Inc.”
(D) Any telephone number, street number, or commonly used combination of numerals and symbols such as “$5.00" or “50%.”
(E) Any Internet website, network, or protocol address, domain name, or universal record locator.
(F) Any symbol or logo that is a registered trademark but which itself contains no word or character.
(G) A street address is not considered to be a word.
(b) Except as otherwise provided in this section, the definitions in the Dallas Development Code apply to this division. In the event of a conflict, this section controls. (Ord. 24760)
(a) Except as otherwise provided in this division, all applications for certificates of appropriateness for signs in this district must be reviewed by the special sign district advisory committee using the permit procedures set forth in Section 51A-7.505.
(b) The only signs permitted in this district are those specified in this division, and those required by state or federal law.
(c) In Historic Overlay District No. 56, the Landmark Commission has the sole authority:
(1) to determine every aspect of a sign other than the construction and maintenance standards, such as the location, size, height, effective area, number, and type of signs; and
(2) to issue a certificate of appropriateness for a sign.
(d) All wind devices except for flags and banners are prohibited in this district unless allowed under a special events permit issued under Chapter 42A of the Dallas City Code, as amended.
(e) Roof signs and pole signs, except for area information signs and temporary detached signs, are prohibited.
(f) A sign with a changeable message area may not change its message at a rate more often than once each 20 seconds. No sign permit is required for changes to the changeable message portion of a sign.
(g) All signs must be premise signs, except area information signs, banner signs on streetlight poles, movement control signs, vehicular signs, government signs, event signs, and window display signs.
(h) Signs over the right-of-way.
(1) Signs may be located within the public right-of-way subject to the franchise requirements of Chapter XIV of the City Charter, Article VI of Chapter 43 of the Dallas City Code, as amended, Chapter 36 of the Dallas Building Code, and the requirements of all other applicable laws, codes, ordinances, rules, and regulations.
(2) The traffic engineer shall review the location of any sign located in or overhanging the public right-of-way to ensure that the sign will not pose a traffic hazard or visibility obstruction.
(3) Signs overhanging the public right-of-way are permitted, except that no sign may project closer than two feet to the vertical plane extending through the back of a street curb. No portion of a sign may be located less than two feet from the back of a street curb. (Ord. Nos. 24760; 28424)
(a) Attached signs in general.
(1) The total effective area for all attached signs on a facade may not exceed 30 percent of the area of the facade. Projecting signs, marquee signs, and event signs are not included in the total effective area calculations of a facade.
(2) Except for changeable message portions of a sign, event signs, or as otherwise provided in this division, on any building facade, there may be a maximum of eight words per premise and/or per occupant which contain any character of a height equal to or exceeding four inches. Words consisting of characters less than four inches high may be used without limit.
(3) Attached signs must be securely attached.
(4) Attached signs may not project more than four feet above the surface to which they are attached, unless otherwise specified in this division.
(b) Arcade signs.
(1) An arcade sign must be located at least six feet from any other arcade sign.
(2) No arcade sign may exceed six square feet in effective area.
(3) No arcade sign may be lower than 10 feet above grade.
(c) Awning signs.
(1) No awning sign may project beyond the surface of the awning or be lower than 10 feet above grade or higher than 20 feet above grade.
(2) The total effective area for any one awning sign may not exceed six square feet.
(3) An awning sign must be located over a window or a door.
(d) Canopy signs.
(1) No canopy sign may:
(A) exceed 50 percent of the length of the canopy facade to which it is attached;
(B) project vertically beyond the canopy more than 15 percent of the length of the sign;
(C) project horizontally more than 12 inches from the surface of the canopy; or
(D) be lower than 10 feet above grade.
(2) A canopy sign may only be located over a pedestrian entrance to a premise.
(e) Flat attached signs.
(1) The maximum effective area for a flat attached sign is 15 percent of the total facade area.
(2) The minimum distance between flat attached signs is four feet.
(3) Parapet signs are permitted as flat attached signs.
(f) Marquee signs.
(1) No marquee sign may exceed 50 percent of the area of the facade.
(2) No marquee sign may be longer than two-thirds of the length of the frontage of the building to which the marquee is attached.
(3) Marquee signs may not project more than five feet above the roof line of the facade to which it is attached.
(4) No premise may have more than one marquee sign per street frontage.
(g) Projecting attached signs.
(1) A projecting attached sign may not exceed the following size limits:
(A) Seventy-five square feet in effective area if the building to which it is attached is at least 36 feet high.
(B) Thirty square feet in effective area if the building to which it is attached is less than 36 feet high.
(2) No projecting attached sign may be lower than 12 feet above grade.
(3) No projecting attached sign may project more than five feet from the facade, or more than five feet over the roof line, of the building to which it is attached.
(h) Temporary attached signs.
(1) Temporary attached signs permitted in this district are temporary protective signs, or signs that relate exclusively to the sale, lease, construction, or remodeling of the premises on which they are located.
(2) No more than one temporary attached sign per occupant is permitted on the facade of the building.
(3) Temporary protective signs may be erected anywhere on a construction site during construction, subject to the following provisions:
(A) No sign may exceed 20 square feet in effective area or ten feet in height.
(B) The signs may be illuminated.
(C) The signs must be removed upon completion of the construction.
(4) Signs that relate exclusively to the sale, lease, construction, or remodeling of the premises on which they are located are permitted, but if the sign is attached to a window, the maximum effective area of the sign is 15 square feet. (Ord. 24760)
(a) Event signs may be non-premise signs.
(b) Event signs are not counted in the calculations for total percentage of facade area covered by signs.
(c) A maximum of 15 percent of the effective area of the sign may contain words or logos that identify the sponsor of the activity or event.
(d) Only one event sign per facade is permitted at one time.
(e) Each facade may display an event sign for up to 15 consecutive days (the display period), a maximum of 12 times per calendar year per premise or occupant. No event sign may be displayed on the same facade in two or more consecutive display periods.
(f) The effective area of an event sign may not exceed 30 percent of the area of the facade to which it is attached.
(g) An event sign may contain an unlimited number of words.
(h) An event sign may not be painted on any part of the building or be below 10 feet above grade. (Ord. 24760)
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