(1) ARCADE SIGN means a sign that is mounted under a canopy or awning and is perpendicular to the building to which the canopy or awning is attached. This sign is intended to be read from the pedestrian walkway that the canopy or awning covers.
(2) AREA INFORMATION SIGN means a sign providing information about any of the following:
(A) The name, trade name, or logo of the owner or occupant of any premise within this district.
(B) The identification of any premise within this district.
(C) Any accommodations, services or activities offered, or conducted, other than incidentally, on any premise within this district.
(D) The sale, lease, or construction of any premise within this district.
(3) ATTACHED SIGN means a sign that is attached to, applied on, or supported by: any part of a building (such as a wall, parapet, roof, window, canopy, awning, arcade, or marquee) that encloses or covers usable space; mounted antennas; water reservoirs on buildings; chimneys; or visual screens that surround roof-mounted equipment.
(4) AWNING means a fabric or vinyl surface supported by a metal (or other similarly strong material) structure, which is applied to the face of a building.
(5) AWNING SIGN means a sign attached to, painted on, or otherwise applied to an awning.
(6) BANNER means a sign applied on a strip of cloth, vinyl, or similar material and attached to a building or structure. Awning, canopy signs, and flags are not banners.
(7) CANOPY means a permanent, non-fabric architectural element projecting from the face of a building.
(8) CANOPY SIGN means a sign attached to, applied on, or supported by a canopy, with no changeable message area.
(9) CHANGEABLE MESSAGE means the portion of a sign composed of Light Emitting Diode (LED)/Liquid Crystal Display (LCD) elements, “Diamond Vision” technology, slide lettering, slated rotating surfaces, or other changeable message technology that displays different designs or advertisements.
(10) DISTRICT or THIS DISTRICT means the Southside Entertainment Sign District.
(11) EFFECTIVE AREA means:
(A) for a detached sign, or a marquee sign, the area within a minimum imaginary rectangle of vertical and horizontal lines that fully contains all extremities of the sign excluding its supports. The rectangle is calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for this projection that produces the largest rectangle must be used. If elements of the sign are moveable or flexible, such as a flag or a string of lights, the measurement is taken when the elements are fully extended and parallel to the plane of view;
(B) for a sign placed on an awning, canopy, fence, construction barricade, non-enclosing wall, planter, or other similar structure that is designed to serve a separate purpose other than to support the sign, the entire area of such structure may not be computed, and the effective area must be measured by the rule for effective area for an attached sign; and
(C) for an attached sign other than a marquee sign, the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word. If a design, outline, illustration, or interior illumination surrounds or attracts attention to a word, then it is included in the calculation of the effective area.
(12) EVENT SIGN means a temporary sign advertising any event at a sports, musical, or arts venue in this district, including, but not limited to, indoor motion picture theaters, theaters for live musical or dramatic performances, indoor and outdoor concert halls, galleries, and exhibition halls.
(13) FACADE means a separate face of a building, such as: a parapet wall; an omitted wall line; any part of a building which encloses or covers usable space; a chimney; roof-mounted equipment; a mounted antenna; or a water tower. Where separate facades on a building are oriented in the same direction or in directions within 45 degrees of one another, they are to be considered as part of a single facade. A roof is not a facade or part of a facade. Multiple buildings on the same lot have separate facades from each other.
(14) FLAT ATTACHED SIGN means an attached sign that projects 18 inches or less from a building, and has a face parallel to the building facade.
(15) GENERIC GRAPHICS means a pattern of shapes, colors, or symbols that does not commercially advertise.
(16) LANDSCAPE SIGN means a sign that is a part of a single landscape design that creates a base for the sign in conjunction with a retaining wall or an open space created with the use of water or planting material.
(17) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels, words, or characters.
(18) MESSAGE AREA means the area within the effective area of a sign that provides a specific commercial or noncommercial message and that excludes all extremity and intra-areas associated with the sign fixture.
(19) MONUMENT SIGN means a detached sign applied directly onto a grade-level support structure (instead of a pole support) with no separation between the sign and grade.
(20) MOVEMENT CONTROL SIGN means a sign that directs vehicular and pedestrian movement within this district.
(21) OCCUPANT means a person, group of people collectively, association, partnership, corporation, or other entity to whom a single certificate of occupancy has been issued by the building official.
(22) PROJECTING ATTACHED SIGN means an attached sign projecting more than 12 inches from a building at an angle other than parallel to the facade.
(23) ROOF SIGN means a sign that is attached to or supported by the roof of a building.
(24) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure a sign to a building facade or pole.
(25) SPECIAL SIGN DISTRICT ADVISORY COMMITTEE means that committee created by Section 51A-7.504 of the Dallas Development Code, as amended.
(26) TEMPORARY SIGN means a sign erected for a limited time that identifies an event or activity of limited duration. Examples include signs advertising the sale or lease of property, construction activity in progress, or a concert or other cultural event.
(27) WELCOME MESSAGE means a message that identifies and greets heads of state, foreign dignitaries, groups using city property in accordance with a contract, license, or permit, or government organizations.
(28) WINDOW SIGN means a sign painted or affixed to a window.
(29) WORD: For purposes of this division, each of the following is considered to be one word:
(A) Any word in any language found in any standard unabridged dictionary or dictionary of slang.
(B) Any proper noun or any initial or series of initials.
(C) Any separate character, symbol, or abbreviation such as “&”, “$”, “%”, and “Inc.”
(D) Any telephone number, street number, or commonly used combination of numerals and symbols such as “$5.00" or “50%.”
(E) Any Internet website, network, or protocol address, domain name, or universal record locator.
(F) Any symbol or logo that is a registered trademark but which itself contains no word or character.
(G) A street address is not considered to be a word.
(b) Except as otherwise provided in this section, the definitions in the Dallas Development Code apply to this division. In the event of a conflict, this section controls. (Ord. 24760)