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A special provision sign district is hereby created to be known as the Deep Ellum/Near East Side Sign District. The boundaries of the Deep Ellum/Near East Side Sign District are the same as those of the Deep Ellum/Near East Side District (Planned Development District No. 269). (Ord. 20596)
The purpose of this division is to promote signage that is compatible with the architectural character and design guidelines of the Deep Ellum/Near East Side Planned Development District while encouraging artistic, creative, and innovative signs which are reflective of themes that have grown and developed in the Deep Ellum area. (Ord. 20596)
(a) In this division:
(1) A-FRAME SIGN means a premise sign that is a portable detached structure that is hinged at the top and is made of durable, rigid materials such as wood, plastic, or metal.
(2) ARTWORK means any pictorial or image presentation or design.
(3) AWNING means a fabric or vinyl surface supported by a metal structure, which is applied to the face of a building.
(4) AWNING SIGN means a sign attached to, painted on, or otherwise applied to an awning.
(5) DISTRICT IDENTIFICATION SIGN means an attached or detached sign identifying only this district.
(6) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels or words.
(7) PAINTED APPLIED SIGN means a sign that is painted, or that is made to look painted, directly onto the face of the exterior facade of a building not including doors and windows. Signs of this type must naturally conform to the textured surface of the facade.
(8) THIS DISTRICT means the Deep Ellum/Near East Side Sign District.
(9) WALLSCAPE SIGN means a sign meeting the requirements set forth in Section 51A-7.1306(g).
(10) WINDOW SIGN means a sign painted or affixed onto a window.
(a) No person may alter, place, maintain, expand, or remove a sign in this district without first obtaining a sign permit from the city. This section does not apply to government signs described in Section 51A-7.207.
(b) Except as otherwise provided in Section 51A-7.1306(f), the procedure for obtaining a sign permit is outlined in Section 51A-7.505.
(c) Section 51A-7.602 does not apply to signs in this district. (Ord. Nos. 20596; 24984)
(a) Signs in this district are permitted to overhang the public right-of-way subject to city franchising requirements.
(b) Except for wallscape signs, painted applied signs, and district identification signs, no sign may exceed 150 square feet unless it is located more than 65 feet above grade, at which point no sign may exceed 300 square feet.
(c) Except as otherwise provided in Subsections (d) and (e), the maximum effective area of all signs combined on a premise, not including A-frame signs, painted applied signs on certain facades, and district identification signs, is 10 percent of the total area of all building facades facing public right-of-way that is adjacent to the premise, not to exceed 1,200 square feet. Where a premise has only one facade facing an adjacent public right-of-way, the maximum effective area can be increased to 15 percent of that facade, not to exceed 500 square feet.
(d) Excluding A-frame signs, painted applied signs on certain facades, and district identification signs, when more than 50 percent of the total effective area of all signs combined on a premise is devoted to artwork, and there is no wallscape sign on the premise, the maximum effective area of all signs combined on a premise is 15 percent of the total area of all building facades facing public right-of-way that is adjacent to the premise, not to exceed 1,400 square feet. Where a premise has only one facade facing an adjacent public right-of-way, the maximum effective area can be increased to 20 percent of that facade, not to exceed 600 square feet.
(e) When there is a wallscape sign on the premise, the maximum effective area of all signs combined on a premise is 90 percent of the total area of all building facades facing a public right-of-way that is adjacent to the premise.
(f) Except for wallscape signs, all signs must be premise signs or convey a noncommercial message.
(g) Special purpose signs may be erected on a premise no more than twice each calendar year. The maximum number of consecutive days that a special purpose sign may be maintained is 45. Special purpose signs may not exceed 10 percent of the facade to which they are attached. Detached special purpose signs are prohibited.
(h) The use of neon or single incandescent bulbs is permitted.
(i) Digital displays are prohibited.
(j) No portions of a sign other than the words themselves may be illuminated by back-lighting.
(k) No portion of a sign may have a luminance greater than 200 footlamberts.
(l) The following materials are suggested, but not required, for signs in this district:
(1) Metal.
(2) Glass.
(3) Wood. (Ord. Nos. 20596; 24984; 31494)
The regulations relating to the erection of attached signs in this district are hereby expressly modified as follows:
(a) Attached signs in general.
(1) No portion of an attached sign may be located:
(A) more than 10 feet from the facade to which it is attached; or
(B) less than two feet from the back of a street curb.
(2) Although not required, the use of three-dimensional projecting attached signs is encouraged.
(b) Cultural event or activity signs.
(1) Cultural event or activity signs are permitted in this district to promote cultural events or activities happening within the district and within one-half mile of the district.
(2) Cultural event or activity signs are temporary signs that may only be displayed up to 45 days prior to the event or activity being promoted and must be removed no later than 45 after the event or activity.
(3) If the cultural event or activity has a sponsor, no more than 10 percent of the effective area of a cultural event or activity sign may be utilized for sponsor identification.
(4) No portion of a cultural event or activity sign may be used to advertise a specific product or service other than the cultural event or activity.
(c) Awning signs. Awning signs must be flat attached, imprinted, painted on the face of an awning, or attached to and hanging from the bottom of an awning. Signs hanging from the bottom of an awning must meet the following requirements:
(1) The bottom of the awning sign must be a minimum of 10 feet above the ground surface when projecting over a private or public walkway.
(2) Awning signs must project no more than five feet into a public right-of-way and must project no closer than two feet from the face of the curb line without projecting past the edge of the awning. All necessary city licenses and permits must be obtained.
(d) Marquee signs.
(1) No premise may have more than one marquee sign.
(2) The length of a marquee sign must not exceed two-thirds of the length of the facade to which it is attached.
(3) Marquee signs may incorporate moving patterns or bands of light, except that the use of illumination to produce apparent motion of a visual image, such as expanding or contracting shapes, rotation, or similar effects of animation, is prohibited.
(e) Window sign. No window sign may cover more than 25 percent of the window surface area.
(f) Painted applied signs.
(1) On facades where less than 10 percent of the facade is comprised of windows, painted applied signs may cover up to 40 percent of the facade.
(2) No portion of a painted applied sign, on any facade, may cover a significant decorative feature of the facade.
(g) Wallscape signs.
(1) Definitions. In this section, WALLSCAPE SIGN means an attached premise or non-premise sign on a mesh type surface or painted directly onto the face of a building.
(2) Visual display and coverage.
(A) A wallscape sign must have at least 84 percent of non-textual graphic content (a maximum of 16 percent of the effective area of the sign may contain text).
(B) A wallscape sign must have a single message; it may not have multiple messages or function as multiple signs.
(C) The lower 15 feet of the face may not be covered.
(3) Minimum effective area. Minimum effective area of a wallscape sign is 1,200 square feet.
(4) Location. The building to which a wallscape sign is attached or applied must be more than 80 feet in height, and only those portions of a building covering at least 1,100 square feet in floor area may be used to determine the height of the building for the purpose of this paragraph. No wallscape sign may be attached to a building or structure erected after June 1, 2005.
(5) Number of signs permitted, and spacing requirement. One wallscape per face is permitted in this district. The signs may be spaced immediately adjacent to each other on different faces of the building.
(6) Removal of wallscape sign. If a wallscape sign is proposed that will be painted onto the face of a building, the applicant must provide a bond in the amount of the cost of removal of the wallscape sign, that provides that the wallscape sign will be removed within 30 days of the expiration of the permitted message duration.
(7) Sign permit application review. All applications for sign permits for wallscape signs shall be reviewed using the director procedure in Division 51A-7.500.
(8) Mandatory removal in 2030. All wallscape signs must be removed on or before July 1, 2030. This section does not confer a nonconforming or vested right to maintain a wallscape sign after July 1, 2030, and all permits authorizing wallscape signs shall automatically expire on that date.
(9) Sunset. This section expires on July 1, 2030, unless reenacted with amendment prior to that date. The city plan commission and city council shall review this section prior to its expiration date.
(h) District identification signs.
(1) Recognizing the historical, cultural, artistic, and architectural importance and significance of this district to the citizens of the City of Dallas, the provisions in this subsection are specifically tailored to preserve and enhance the district, and to strengthen district identity.
(2) There is no limit to the number of attached district identification signs. (Ord. Nos. 20596; 24984; 25996; 27284; 31494)
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