(a) Signs in this district are permitted to overhang the public right-of-way subject to city franchising requirements.
(b) Except for wallscape signs, painted applied signs, and district identification signs, no sign may exceed 150 square feet unless it is located more than 65 feet above grade, at which point no sign may exceed 300 square feet.
(c) Except as otherwise provided in Subsections (d) and (e), the maximum effective area of all signs combined on a premise, not including A-frame signs, painted applied signs on certain facades, and district identification signs, is 10 percent of the total area of all building facades facing public right-of-way that is adjacent to the premise, not to exceed 1,200 square feet. Where a premise has only one facade facing an adjacent public right-of-way, the maximum effective area can be increased to 15 percent of that facade, not to exceed 500 square feet.
(d) Excluding A-frame signs, painted applied signs on certain facades, and district identification signs, when more than 50 percent of the total effective area of all signs combined on a premise is devoted to artwork, and there is no wallscape sign on the premise, the maximum effective area of all signs combined on a premise is 15 percent of the total area of all building facades facing public right-of-way that is adjacent to the premise, not to exceed 1,400 square feet. Where a premise has only one facade facing an adjacent public right-of-way, the maximum effective area can be increased to 20 percent of that facade, not to exceed 600 square feet.
(e) When there is a wallscape sign on the premise, the maximum effective area of all signs combined on a premise is 90 percent of the total area of all building facades facing a public right-of-way that is adjacent to the premise.
(f) Except for wallscape signs, all signs must be premise signs or convey a noncommercial message.
(g) Special purpose signs may be erected on a premise no more than twice each calendar year. The maximum number of consecutive days that a special purpose sign may be maintained is 45. Special purpose signs may not exceed 10 percent of the facade to which they are attached. Detached special purpose signs are prohibited.
(h) The use of neon or single incandescent bulbs is permitted.
(i) Digital displays are prohibited.
(j) No portions of a sign other than the words themselves may be illuminated by back-lighting.
(k) No portion of a sign may have a luminance greater than 200 footlamberts.
(l) The following materials are suggested, but not required, for signs in this district:
(1) Metal.
(2) Glass.
(3) Wood. (Ord. Nos. 20596; 24984; 31494)