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EXHIBIT C - ORD. 26768
A special provision sign district is hereby created to be known as the Deep Ellum/Near East Side Sign District. The boundaries of the Deep Ellum/Near East Side Sign District are the same as those of the Deep Ellum/Near East Side District (Planned Development District No. 269). (Ord. 20596)
The purpose of this division is to promote signage that is compatible with the architectural character and design guidelines of the Deep Ellum/Near East Side Planned Development District while encouraging artistic, creative, and innovative signs which are reflective of themes that have grown and developed in the Deep Ellum area. (Ord. 20596)
(a) In this division:
(1) A-FRAME SIGN means a premise sign that is a portable detached structure that is hinged at the top and is made of durable, rigid materials such as wood, plastic, or metal.
(2) ARTWORK means any pictorial or image presentation or design.
(3) AWNING means a fabric or vinyl surface supported by a metal structure, which is applied to the face of a building.
(4) AWNING SIGN means a sign attached to, painted on, or otherwise applied to an awning.
(5) DISTRICT IDENTIFICATION SIGN means an attached or detached sign identifying only this district.
(6) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels or words.
(7) PAINTED APPLIED SIGN means a sign that is painted, or that is made to look painted, directly onto the face of the exterior facade of a building not including doors and windows. Signs of this type must naturally conform to the textured surface of the facade.
(8) THIS DISTRICT means the Deep Ellum/Near East Side Sign District.
(9) WALLSCAPE SIGN means a sign meeting the requirements set forth in Section 51A-7.1306(g).
(10) WINDOW SIGN means a sign painted or affixed onto a window.
(a) No person may alter, place, maintain, expand, or remove a sign in this district without first obtaining a sign permit from the city. This section does not apply to government signs described in Section 51A-7.207.
(b) Except as otherwise provided in Section 51A-7.1306(f), the procedure for obtaining a sign permit is outlined in Section 51A-7.505.
(c) Section 51A-7.602 does not apply to signs in this district. (Ord. Nos. 20596; 24984)
(a) Signs in this district are permitted to overhang the public right-of-way subject to city franchising requirements.
(b) Except for wallscape signs, painted applied signs, and district identification signs, no sign may exceed 150 square feet unless it is located more than 65 feet above grade, at which point no sign may exceed 300 square feet.
(c) Except as otherwise provided in Subsections (d) and (e), the maximum effective area of all signs combined on a premise, not including A-frame signs, painted applied signs on certain facades, and district identification signs, is 10 percent of the total area of all building facades facing public right-of-way that is adjacent to the premise, not to exceed 1,200 square feet. Where a premise has only one facade facing an adjacent public right-of-way, the maximum effective area can be increased to 15 percent of that facade, not to exceed 500 square feet.
(d) Excluding A-frame signs, painted applied signs on certain facades, and district identification signs, when more than 50 percent of the total effective area of all signs combined on a premise is devoted to artwork, and there is no wallscape sign on the premise, the maximum effective area of all signs combined on a premise is 15 percent of the total area of all building facades facing public right-of-way that is adjacent to the premise, not to exceed 1,400 square feet. Where a premise has only one facade facing an adjacent public right-of-way, the maximum effective area can be increased to 20 percent of that facade, not to exceed 600 square feet.
(e) When there is a wallscape sign on the premise, the maximum effective area of all signs combined on a premise is 90 percent of the total area of all building facades facing a public right-of-way that is adjacent to the premise.
(f) Except for wallscape signs, all signs must be premise signs or convey a noncommercial message.
(g) Special purpose signs may be erected on a premise no more than twice each calendar year. The maximum number of consecutive days that a special purpose sign may be maintained is 45. Special purpose signs may not exceed 10 percent of the facade to which they are attached. Detached special purpose signs are prohibited.
(h) The use of neon or single incandescent bulbs is permitted.
(i) Digital displays are prohibited.
(j) No portions of a sign other than the words themselves may be illuminated by back-lighting.
(k) No portion of a sign may have a luminance greater than 200 footlamberts.
(l) The following materials are suggested, but not required, for signs in this district:
(1) Metal.
(2) Glass.
(3) Wood. (Ord. Nos. 20596; 24984; 31494)
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