SEC. 51A-7.1008. BANNERS ON STREETLIGHT POLES.

   Banners may be mounted on streetlight poles subject to the following regulations:

   (a)   A banner must display a promotional message, a welcome message, or generic graphics. No sponsorship identification is permitted on a banner.

   (b)   No more than 10 percent of the effective area of a banner may contain a welcome message that identifies and greets a group using city property in accordance with a contract, license, or permit.

   (c)   Up to 10 percent of the effective area of a banner may contain the words or logos that identify a sponsor of a cultural event or activity if the sponsor’s name is part of the name of the activity or event.

   (d)   A banner having either a promotional message or a welcome message may not be erected more than 90 days prior to the beginning of the advertised activity or event, and must be removed no later than 15 days after that activity or event has ended. The sign hardware for a banner may be left in place between displays of a banner.

   (e)   A banner and its sign hardware must:

      (1)   be mounted on a streetlight pole;

      (2)   meet the sign construction and design standards in the Dallas Building Code;

      (3)   be at least 12 feet above grade, unless it overhangs a roadway, in which case it must be at least 15 feet above grade;

      (4)   be made out of weather-resistant and rust-proof material;

      (5)   not project more than three feet from the pole onto which it is mounted; and

      (6)   not exceed 20 square feet in effective area.

   (f)   If a banner overhangs the public right-of-way, a license must be obtained in accordance with the requirements of the City Charter and the Dallas City Code.

   (g)   No sign permit or certificate of appropriateness is required to erect or remove a banner. (Ord. Nos. 21404; 22112; 26027)

SEC. 51A-7.1009. WINDOW ART DISPLAYS IN VACANT BUILDINGS.

   Window art displays on the ground floor of a vacant building are allowed subject to the following regulations:

   (a)   A window art display may contain only a promotional message, generic graphics (including three-dimensional artifacts), or messages identifying the sponsor of the display.

   (b)   Window signs in a window art display may not:

      (1)   cover more than 25 percent of the surface area of a window;

      (2)   contain a logo or word that has any character that exceeds five inches in height;

      (3)   advertise a specific product or service other than the cultural event or activity; or

      (4)   have more than 10 percent or four square feet, whichever is less, of its effective area devoted to sponsorship identification.

   (c)   No sign permit or certificate of appropriateness is required to erect or remove a window art display. (Ord. Nos. 21404; 22112; 26027)

SEC. 51A-7.1010. SIGN PERMIT REQUIREMENT.

   Pursuant to the authority of Section 51A-7.503 of this article, the sign permit requirements for signs in the West End Historic Sign District are as follows:

      (1)   Except as provided in Sections 51A-7.1008 and 7.1009, a person shall not alter, place, maintain, expand, or remove a sign in the West End Historic Sign District without first obtaining a sign permit from the city.

      (2)   The procedure for obtaining a sign permit is outlined in Section 51A-7.505 of this article. Section 51A-7.602(a) and (c) of this article does not apply to signs in the West End Historic Sign District.

      (3)   A person who violates Paragraph (1) above is guilty of a separate offense for each day or portion of a day during which the violation is continued. (Ord. Nos. 19455; 21404; 22112; 26027; 29208)

SEC. 51A-7.1011. NONDISCRIMINATION BETWEEN NONCOMMERCIAL MESSAGES.

   Notwithstanding any other provision of this division, any sign that may display a type of noncommercial message may display in place of that message any other type of noncommercial message, so long as the sign complies with other requirements of this article and other ordinances that do not pertain to the content of the message displayed. (Ord. Nos. 21404; 22112; 26027)

Division 51A-7.1100. Provisions for Uptown Sign District.

SEC. 51A-7.1101. DESIGNATION OF UPTOWN SIGN DISTRICT.

   A special sign provision district is hereby created to be known as the Uptown Sign District. For purposes of this division, the Uptown Sign District of the City of Dallas is that area of the city within the following described boundaries:

   Being a tract or parcel of land situated in the John Grigsby Survey, Abstract No. 495 and being part of City of Dallas Blocks 2/929, J/929, 1/929, I/942, 5/944, 948, l/949, 949, 3/950 and all of Blocks A/540, 3/929, 2/933, 3/933 and 2/948 and also being part of the following dedicated streets: Yeargan Street, Leonard Street, Howell Street, Bookout Street, Maple Avenue, McKinney Avenue, Pearl Street, McKinnon Street, and the North Dallas Tollway and being more particularly described as follows:

      BEGINNING at a point for corner in the centerline of Leonard Street (50 feet wide), said point being North 45°11'10" West, a distance of 243.15 feet from the intersection of the centerline of Thomas Avenue (variable width) and the centerline of said Leonard Street;

      THENCE South 44°50'21" West, a distance of 68.00 feet to a point for corner;

      THENCE South 14°42'00" West, a distance of 243.37 feet to a point for corner;

      THENCE South 45°11'00" West, a distance of 269.95 feet to a point for corner in the centerline of North Pearl Street (variable width) and the beginning of a curve to the left;

      THENCE in a northwesterly direction along said centerline of North Pearl Street and along said curve to the left whose chord bears North 50°55'28" West, and having a radius of 547.63 feet, a central angle of 16°06'58" and an arc length of 154.04 feet to a point for corner in the centerline of McKinney Avenue (60 feet wide) and the end of said curve to the left;

      THENCE South 15°00'00" West along the centerline of McKinney Avenue, a distance of 106.93 feet to a point for corner;

      THENCE South 89°15'32" West, a distance of 667.47 feet to a point for corner in the centerline of Cedar Springs Road (variable width);

      THENCE North 03°02'00" West along the centerline of Cedar Springs Road, a distance of 149.72 feet to a point for corner in the centerline of said Pearl Street;

      THENCE South 82°27'00" West along the centerline of Pearl Street and along the centerline of the North Dallas Tollway (variable width), a distance of 122.00 feet to a point for corner and the beginning of a curve to the right;

      THENCE in a northwesterly direction continuing along the centerline of said Dallas North Tollway and along said curve to the right having a radius of 124.57 feet, a central angle of 51°00'00" and an arc length of 110.88 feet to a point for corner and the end of said curve to the right;

      THENCE North 46°33'00" West continuing along the centerline of said Dallas North Tollway, a distance of 207.54 feet to a point for corner in the centerline of Yeargan Street (variable width);

      THENCE North 42°06'27" East along the centerline of Yeargan Street, a distance of 94.48 feet to a point for corner;

      THENCE North 0°31'00" West continuing along the centerline of said Yeargan Street, passing at 224.36 feet the centerline of North Pearl Street (50 feet wide) and at 555.72 feet the centerline of Bookout Street to the east (33 feet wide) and continuing a total distance of 577.98 feet to a point for corner in the centerline of Bookout Street to the west (50 feet wide);

      THENCE North 45°31"00" West along the centerline of Bookout Street, a distance of 329.67 feet to a point for corner;

      THENCE North 44°24'15" East passing at 146.20 feet the most westerly corner of the Cedar Maple Addition, an addition to the City of Dallas as recorded in Volume 83097, Page 1486 of the Deed Records of Dallas County, Texas and continuing along the northwest line of said Cedar Maple Addition, a total distance of 436.46 feet to a point for corner in the centerline of Maple Avenue (70 feet wide);

      THENCE North 45°39'00" West along the centerline of Maple Avenue, a distance of 247.10 feet to a point for corner;

      THENCE North 44°21'00" East passing at 35.0 feet the most westerly corner of the North Dallas Improvement Co. Addition, an addition to the City of Dallas as recorded in Volume 88143, Page 2123 of the Deed Records of Dallas County, Texas and continuing along the northwest line of said addition, a total distance of 197.40 feet to the centerline of a 16 foot wide alley;

      THENCE South 45°39'00" East along the centerline of said alley passing at 248.30 feet the centerline of Cedar Springs Road and continuing along said line, a total distance of 309.76 feet to an intersection of same with the easterly line of said Cedar Springs Road;

      THENCE South 5°02'55" East along said easterly line, a distance of 51.25 feet to the intersection of same with the northwest line of Howell Street;

      THENCE North 45°08'50" East along said northwest line of Howell Street, a distance of 33.36 feet to a point for corner;

      THENCE South 45°39'00" East, passing at 20.0 feet the centerline of said Howell Street and continuing along the centerline of a 16 foot wide alley, a total distance of 722.46 feet to a point for corner in the terminus of said 16 foot wide alley;

      THENCE North 44°21'00" East, a distance of 20.50 feet to a point for corner;

      THENCE South 45°39'00" East, a distance of 516.07 feet to a point for corner in the centerline of said McKinney Avenue;

      THENCE North 15°00'00" East along the centerline of said McKinney Avenue, a distance of 21.49 feet to a point for corner in the centerline of said Leonard Street;

      THENCE South 45°11'10" East along the centerline of said Leonard Street, a distance of 355.51 feet to the POINT OF BEGINNING and containing 36.76 acres of land. (Ord. Nos. 19649; 20037; 20378)

SEC. 51A-7.1102. PURPOSE.

   The purpose of this division is to regulate both the construction of new signs and the alterations of existing signs with a view towards enhancing, preserving and developing the unique character of this district. The general objectives of this division include those listed in Section 51A-7.101 as well as aesthetic considerations to insure that signs are appropriate to the architecture of the district, do not obscure significant architectural features of its buildings, and lend themselves to the developing character of the area. (Ord. Nos. 19649; 20037)