In this division:
(1) BANNER means a sign attached to or applied on a strip of cloth and temporarily attached to a building or structure. Canopy signs and political flags are not banners.
(2) CANOPY SIGN means a sign attached to, applied on, or supported by a canopy or awning.
(3) FLAT ATTACHED SIGN means an attached sign projecting four or less inches from a building.
(4) GENERIC GRAPHICS means any pattern of shapes, colors, or symbols that does not commercially advertise.
(5) LOWER LEVEL SIGN means a sign partially or wholly situated below the top of the first floor windows or, if there are no first floor windows, below a point 12 feet above grade.
(6) MARQUEE means a permanent canopy projecting over the main entrance of a building. A marquee is considered to be part of the building.
(7) MARQUEE SIGN means a sign attached to, applied on, or supported by a marquee.
(8) NIGHT means the time period from one-half hour after sunset to one-half hour before sunrise.
(9) PAINTED APPLIED SIGN means a sign painted directly on to the exterior facade of a building, not including doors and windows.
(10) PROJECTING ATTACHED SIGN means an attached sign, other than a roof sign, projecting 18 or more inches from a building.
(11) PROMOTIONAL MESSAGE means a message that identifies or promotes a cultural activity or event that benefits the city. Benefit to the city is established by:
(A) use of city property in accordance with a contract, license, or permit;
(B) the receipt of city monies for the activity or event; or
(C) resolution of the city council that recognizes the activity or event as benefitting the city.
(12) ROOF SIGN means a sign that is attached by sign supports to the roof of a building.
(13) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure a sign to a building facade or pole.
(14) THIS DISTRICT means the West End Historic Sign District.
(15) TYPE A FACADE means a facade with a total window area comprising between 30 and 50 percent (inclusive) of the total facade area.
(16) TYPE B FACADE means a facade with a total window area comprising less than 30 or more than 50 percent of the total facade area.
(17) UPPER LEVEL SIGN means a sign wholly situated above the top of the first floor windows or, if there are no first floor windows, above a point 12 feet above grade.
(18) WELCOME MESSAGE means a message that identifies and greets heads of state, foreign dignitaries, groups using city property in accordance with a contract, license, or permit, or government organizations.
(19) WINDOW ART DISPLAY means an exhibit or arrangement placed within a storefront window of a building and designed to be viewed from a street.
(20) WINDOW SIGN means a sign painted on or affixed to a window. (Ord. Nos. 19455; 21404; 22112; 26027)