(a) In general. Except as provided in this division, the provisions of the West End Historic Sign District apply in this subdistrict.
(b) Definitions. In this subdistrict:
(1) SUPERGRAPHIC SIGN means a large attached premise or non-premise sign on a mesh or fabric surface, a projection of a light image onto a wall face without the use of lasers, or painted or vinyl adhesive signage.
(2) WALL FACE means an uninterrupted blank plane of a wall, from vertical edge to vertical edge, from its highest edge to its lowest edge. Edges can be established by a distinct change in materials or off-set which runs across (transects) the entire wall in a straight line.
(c) Supergraphic sign.
(1) Number. A maximum of one supergraphic sign is permitted.
(2) Visual display and coverage.
(A) The supergraphic sign must have one large visual display with a minimum of 80 percent non-textual graphic content (no more than 20 percent text).
(i) Multiple displays giving an appearance of multiple signs are prohibited.
(ii) The effective area of text is the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word.
(B) The supergraphic sign is intended to be creative and artful and not strictly a representation of an advertised product. It is the intent of this provision to:
(i) encourage the use of illustrative images or other non-repetitive design elements;
(ii) encourage visually interesting, vibrant, and colorful designs;
(iii) discourage use of solid colors or repetitive design elements; and
(iv) discourage an image of a single product or product logo without other graphic elements.
(C) The supergraphic sign may be internally or externally illuminated. If internally illuminated, the supergraphic sign may consist of translucent materials, but not transparent materials.
(D) The supergraphic sign may not extend beyond the edge of the face of the building to which it is attached.
(3) Effective area. Minimum permitted effective area is 2,500 square feet. Maximum permitted effective area is 6,500 square feet.
(4) Height. The supergraphic sign may not be lower than 10 feet above grade level.
(5) Location. The supergraphic sign may only be located on the east facade of the building.
(6) Additional provisions.
(A) All hardware fasteners for the supergraphic sign must comply with the Dallas Building Code and all other ordinances, rules, and regulations of the City of Dallas.
(B) The supergraphic sign may not be a Highway Beautification Act (HBA) sign as defined in Section 51A-7.102.
(C) The supergraphic sign may not display the same message for more than six consecutive months in any 12-month period.
(D) The supergraphic sign must be removed on or before September 27, 2027. This section does not confer a nonconforming or vested right to maintain a supergraphic sign after September 27, 2027, and all permits authorizing a supergraphic sign automatically expire on that date.