Unless otherwise stated, the definitions in Article VII, “ Sign Regulations,” apply to this section. In this section:
(1) ARCADE means any walkway that is attached to a building, not fully enclosed on all sides, and covered with a canopy or roof structure having the primary function of weather protection.
(2) ARCADE SIGN means an attached sign suspended below the roof of an arcade.
(3) AWNING means a projecting fabric or vinyl surface supported by a metal (or other similarly strong material) structure, which is applied to the face of a building.
(4) AWNING SIGN means an attached sign applied to an awning.
(5) BANNER means a sign applied to a strip of cloth or similar material.
(6) CANOPY means a permanent, non-fabric architectural element projecting from the face of a building.
(7) CHANGEABLE MESSAGE means LED/LCD elements, slide lettering, slated rotating surfaces, or other changeable message technology that displays different designs or messages.
(8) DISTRICT means the West Commerce Street/Fort Worth Avenue Sign District.
(9) DISTRICT IDENTIFICATION SIGN means a detached sign that contains the logo or name of the West Commerce Street/Fort Worth Avenue corridor or welcomes people to the West Commerce Street/Fort Worth Avenue corridor.
(10) DISTRICT PROMOTIONAL MESSAGE means a message that identifies, promotes, or advertises a cultural activity, special event, event in an entertainment facility, or event that will benefit the city, and that will take place in this district. Benefit to the city is established by: use of city property in accordance with a contract, license, or permit; the receipt of city monies for the activity or event; or an ordinance or resolution of the city council that recognizes the activity or event as benefiting the city.
(11) EFFECTIVE AREA means:
(A) For a detached sign, other than outlined in Subparagraph (B) below, the area within a minimum imaginary rectangle of vertical and horizontal lines that fully contains all extremities of the sign, excluding its supports. This rectangle is calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for this projection that produces the largest rectangle must be used. If elements of the sign are moveable or flexible, such as a flag or a string of lights, the measurement is taken when the elements are fully extended and parallel to the plane of view.
(B) For signs placed on a fence, non-enclosing wall, planter, or other similar structure that is designed to serve a separate purpose other than to support the sign, the entire area of such structure shall not be computed. In such cases, the sign area shall be computed as the entire area within a single continuous rectilinear perimeter of not more than eight straight lines enclosing the extreme limits of writing, representation, emblems, or figures together with all material, color, or lighting forming an integral part of the display or used to differentiate the sign background against which it is placed.
(C) For an attached sign, the sum of the areas within minimum imaginary rectangles of vertical and horizontal lines, each of which fully contains a word. If a design, outline, illustration, or interior illumination surrounds or attracts attention to a word, then it is included in the calculation of effective area.
(D) An awning or canopy is not included in the calculation of the effective area.
(12) ENTERTAINMENT FACILITY means a structure or building used for sports events or the performing arts, including indoor motion picture theaters, theaters for live musical or dramatic performances, indoor or outdoor concert halls, and exhibition halls.
(13) EXPRESSWAY SIGN means a detached sign that is wholly within 100 feet of an expressway or new expressway right-of-way and whose message is visible from the main traveled way.
(14) FACADE means any separate face of a building, including parapet walls and omitted wall lines, or any part of a building which encloses or covers usable space, chimneys, roof-mounted equipment, mounted antennas, or water towers. Where separate faces are oriented in the same direction or in directions within 45 degrees of one another, they are to be considered as part of a single facade. A roof is not a facade or part of a facade. Multiple buildings on the same lot will each be deemed to have separate facades.
(15) FLAT ATTACHED SIGN means an attached sign that is parallel to the building facade.
(16) GENERIC GRAPHICS means any pattern of shapes, colors, or symbols that does not commercially advertise.
(17) HIGHWAY BEAUTIFICATION ACT (HBA) SIGN means a non-premise sign that is within 660 feet of an expressway or new expressway right-of-way and whose message is visible from the main traveled way.
(18) MARQUEE means a permanent canopy projecting over the main pedestrian entrance of a building. A marquee is considered to be part of the building.
(19) MARQUEE SIGN means an attached sign applied to a marquee, and consisting primarily of changeable panels, words, or characters.
(20) MONUMENT SIGN means a detached sign applied directly onto a grade-level support structure (instead of a pole support) with no separation between the sign and grade.
(21) PREMISE means a lot or unplatted tract that is reflected in the plat books of the building inspection division of the city. See Section 51A-7.208.
(22) PREMISE SIGN means any sign the content of which relates to the premise on which it is located and refers exclusively to:
(A) the name, trade name, or logo of the owner or occupant of the premise or the identification of the premises;
(B) accommodations, services, or activities offered or conducted on the premise; or
(C) the construction, lease, remodeling, or sale of the premise.
(23) PROJECTING SIGN means an attached sign projecting from a building.
(24) SIGN HARDWARE means the structural support system for a sign, including the fastening devices that secure the sign to a building facade or pole.
(25) SPECIAL PURPOSE SIGN means an attached or detached sign temporarily supplementing the permanent signs on a premise.
(26) WINDOW SIGN means a sign applied to the internal or external surface of a window.
(27) WORD means any of the following:
(A) Any word in any language found in any standard unabridged dictionary or dictionary of slang.
(B) Any proper noun or any initial or series of initials.
(C) Any separate character, symbol, or abbreviation such as “&”, “$”, “%”, and “Inc.”.
(D) Any telephone number or commonly used combination of numerals and symbols such as “$5.00" or “50%”.
(E) Any internet website, network, protocol address, domain name, or universal record locator.
(F) Any symbol or logo that is a registered trademark but which itself contains no word or character.
(G) A street number is not considered to be a word. (Ord. 25899)