(a) The purpose of this division is to regulate both the construction of new signs and alterations of existing signs with a view towards enhancing, preserving, and developing the unique character of the West Commerce Street/Fort Worth Avenue corridor while addressing the diversity of businesses and promoting the economy of the West Commerce Street/Fort Worth Avenue corridor.
(b) The objectives of this division include those listed in Section 51A-7.101 as well as the objectives of ensuring that signs are appropriate to the architecture within the district; do not obscure significant architectural features; lend themselves to developing mixed office, retail, and residential projects; and preserve the pedestrian character of the area.
(c) These sign regulations have been developed to achieve the following objectives:
(1) To protect the historical and architectural character of this district from inappropriate signs in terms of number (clutter), style, color, and materials.
(2) To ensure that significant architectural features are not obscured.
(3) To encourage signs that are complementary to the architectural styles and historical nature of the buildings.
(4) To attract the public to the goods and services available by enhancing the aesthetic quality of signs.
(5) To encourage artistic, creative, and innovative signs that reflect the themes of the area.
(6) To promote safety, communications efficiency, and landscape quality. (Ord. 25899)