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A special provision sign district is hereby created to be known as the Jefferson Boulevard Sign District. The Jefferson Boulevard Sign District is that area within the following described boundaries:
BEGINNING at a point being the northwestern corner of Lot 9A, Block 189/3248;
THENCE easterly along the northern lot line of Lot 9A, Block 189/3248, crossing Polk Street and extending along the center line of the alley between Sunset Street and Jefferson Boulevard to the center line of the alley between Polk Street and Tyler Street;
THENCE northerly along the alley center line to the projected northern lot line of Lot 3, Block 178/3237;
THENCE easterly along the northern lot line of Lot 3, Block 178/3237 crossing Tyler Street and extending along the northern lot lines of Lots 11 and 12, Block 157/3226 and extending along the center line of the alley between Sunset Street and Jefferson Boulevard to the center line of the alley between Zang Boulevard and Beckley Avenue;
THENCE northerly along the center line of the alley between Zang Boulevard and Beckley Avenue to the projected northern lot line of Lot 10, Block 49/3169;
THENCE easterly along the northern lot line of Lot 10, Block 49/3169 to the center line of Beckley Avenue;
THENCE southerly along the center line of Beckley Avenue to the projected northern lot line of Lot 12, Block 50/3170;
THENCE westerly along the northern lot line of Lot 12, Block 50/3170 and continuing along the center line of the alley between Jefferson Boulevard and Center Street continuing and crossing Polk Street to the northeast corner of Lot 10, Block 188/3247 and continuing along the northern lot lines of Lots 9 and 10, Block 188/3247 to the center line of the alley between Willomet Street and Polk Street;
THENCE northerly along the center line of the alley between Willomet Street and Polk Street crossing Jefferson Boulevard and continuing along the western lot line of Lot 9A, Block 189/3248 to the PLACE OF BEGINNING. (Ord. Nos. 21114; 22019)
The purpose of this division is to regulate both the construction of new signs and the alterations of existing signs with a view towards enhancing, preserving, and developing the unique character of this district. These sign regulations have been developed with the following objectives in mind:
(1) To protect the historical and architectural character of this district from inappropriate signs in terms of number (clutter), style, color and materials.
(2) To ensure that significant architectural features in this district or of a building within this district are not obscured.
(3) To promote the economic success of each business within this district and, in turn, the collective success of this district.
(4) To ensure that the size and orientation of signs are geared toward the high number of pedestrians in this district.
(5) To enhance the aesthetics of this district.
(6) To promote safety, communications efficiency, and landscape quality and preservation as described in Section 51A-7.101. (Ord. Nos. 21114; 22019)
(a) In this division:
(1) ARTWORK means any pictorial or image presentation or design.
(2) FLAT ATTACHED SIGN means an attached sign projecting from a building and parallel to the building facade.
(3) MARQUEE SIGN means a sign attached to, applied on, or supported by a permanent canopy projecting over a pedestrian street entrance of a building, and consisting primarily of changeable panels, words, or characters.
(4) PAINTED APPLIED SIGN means a sign painted directly onto the exterior facade of a building, not including doors or windows.
(5) THIS DISTRICT means the Jefferson Boulevard Sign District.
(6) WINDOW SIGN means a sign painted or affixed to a window.
(a) No person may alter, erect, maintain, expand, or remove a sign in this district without first obtaining a sign permit from the city. This section does not apply to government signs described in Section 51A-7.207.
(a) Signs in right-of-way. Signs in this district are permitted to overhang the public right-of-way subject to city franchising requirements.
(b) Materials. Although not required, painted applied signs and enameled metal signs are encouraged.
(c) Lighting.
(1) No sign may be illuminated by an independent, external fluorescent light source.
(2) The only light sources that may be used to illuminate a sign are cold cathode tube (neon), mercury vapor bulbs, or incandescent bulbs. (Ord. Nos. 21114; 22019)
(a) Attached signs in general.
(1) Except for marquee signs and as specified in Paragraphs (2) and (3), all attached signs must be mounted parallel to the building surface to which they are attached and may not project more than 18 inches from that building.
(2) One attached sign that projects up to four feet from a vertical building surface may be erected at a nonresidential occupancy if:
(A) the sign does not exceed 20 square feet in effective area;
(B) no portion of the sign is lower than 10 feet above grade; and
(C) there is no detached sign on the premise.
(3) No portion of a sign may be located less than two feet from the back of a street curb.
(4) The use of artwork on signs is encouraged.
(5) Signs may not be mounted on or project above roofs.
(b) Marquee signs.
(1) No premise may have more than one marquee sign.
(2) The length of the marquee sign must not exceed two-thirds of the length of the facade to which it is attached.
(3) Marquee signs may incorporate moving patterns or bands of light, except that the use of illumination to produce apparent motion of a visual image, such as expanding or contracting shapes, rotation, or similar effects of animation, is prohibited.
(c) Window signs. No window sign may:
(1) have a painted or opaque background; or
(2) cover more than 25 percent of the window surface area. (Ord. Nos. 21114; 22019; 22392)
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