The purpose of this division is to regulate both the construction of new signs and the alterations of existing signs with a view towards enhancing, preserving, and developing the unique character of this district. These sign regulations have been developed with the following objectives in mind:
(1) To protect the historical and architectural character of this district from inappropriate signs in terms of number (clutter), style, color and materials.
(2) To ensure that significant architectural features in this district or of a building within this district are not obscured.
(3) To promote the economic success of each business within this district and, in turn, the collective success of this district.
(4) To ensure that the size and orientation of signs are geared toward the high number of pedestrians in this district.
(5) To enhance the aesthetics of this district.
(6) To promote safety, communications efficiency, and landscape quality and preservation as described in Section 51A-7.101. (Ord. Nos. 21114; 22019)