(a) The chief financial officer is authorized to:
1. Identify specific City assets available for marketing and desirable to potential commercial partners;
2. Prioritize these assets in terms of ease of marketing and short- and/or long-term commercial value;
3. Develop a marketing plan for these assets;
4. Seek out commercial partners for asset- based transactions;
5. Structure marketing programs; and
6. Negotiate the terms of, and execute, asset-based marketing agreements with public and private entities.
(b) The chief financial officer may carry out the duties set forth in subsection (a) of this section either directly, or through a designee, agent or contractor, and is authorized to enter into one or more agreements to secure the services of such designee, agent or contractor.
(c) The chief financial officer shall not enter into any agreement pursuant to subsection (a) of this section that effectuates the sale of a city asset.
(d) Section 10-8-320 shall not apply to any assets used pursuant to this section.
(e) The chief financial officer is authorized to promulgate reasonable rules relating to the administration of this section.
(f) As used in this Section, the following definitions apply:
"Assets" means all assets available to the City, including without limitation tangible physical assets, such as buildings, vehicles and other equipment, and intangible intellectual property, such as patents, copyrights, and trademarks owned by the City, and other intangible opportunities, such as event sponsorship.
"Chief financial officer" means the chief financial officer of the City appointed by the mayor or, if there is no such officer then holding that office, the city comptroller.
(Added Coun. J. 11-16-11, p. 13798, Art. VII, § 1)