(a) Signs may be located within the right-of-way subject to the licensing requirements of Chapter XIV of the City Charter, Article VI of Chapter 43 of the Dallas City Code, the Dallas Building Code, and all other applicable laws, codes, ordinances, rules, and regulation.
(b) Except as otherwise provided in Subsection (c), the maximum effective area of all signs combined on a premise is 10 percent of the total area of all building facades facing public right-of-way that is adjacent to the premise.
(c) When more than 50 percent of the total effective area of all signs combined on a premise is devoted to artwork, the maximum effective area of all signs combined on a premise is 15 percent of the total area of all building facades facing public right-of-way that is adjacent to the premise.
(d) All signs must be premise signs or convey a noncommercial message.
(e) Special purpose signs may be erected on a premise no more than once each calendar year. The maximum number of consecutive days that a special purpose sign may be maintained is 15.
(f) The use of neon or single incandescent bulbs is permitted.
(g) No portions of a sign other than the words themselves may be illuminated by back-lighting.
(h) No portion of a sign may have a luminance greater than 200 footlamberts.
(i) The following materials are suggested, but not required, for signs in this district:
(1) Metal.
(2) Glass.
(3) Wood. (Ord. Nos. 22097; 29233)