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The purpose of this division is to regulate both the construction of new signs and the alterations of existing signs with a view towards enhancing, preserving and developing the unique character of this district. The general objectives of this division include those listed in Section 51A-7.101 as well as aesthetic considerations to insure that signs are appropriate to the architecture of the district, do not obscure significant architectural features of its buildings, and lend themselves to the developing character of the area. (Ord. Nos. 19649; 20037)
In this division:
(a) ARCADE means any walkway which is attached to a building and not fully enclosed on all sides, covered with a roof structure having the primary function of weather protection and which is not structural to the building itself.
(b) BANNER means a sign attached to or applied on a strip of cloth and temporarily attached to a building or structure. Canopy signs and political flags are not banners.
(c) CANOPY SIGN means a sign attached to, applied on, or supported by a canopy or awning.
(d) FLAT ATTACHED SIGN means an attached sign projecting from a building and parallel to the building facade.
(e) LOWER LEVEL SIGN means a sign partially or wholly situated below the top of the first floor windows or below a point 16 feet above grade, whichever is lower.
(f) MARQUEE means a permanent canopy projecting over the main entrance of a building. A marquee is considered to be part of the building.
(g) MARQUEE SIGN means a sign attached to, applied on, or supported by a marquee.
(h) PAINTED APPLIED SIGN means a sign painted directly onto the exterior facade of a building, not including doors or windows.
(i) PROJECTING ATTACHED SIGN means an attached sign projecting from a building.
(j) THIS DISTRICT means the Uptown Sign District.
(k) TYPE A FACADE means a facade with a total window area comprising between 20 to 50 percent (inclusive) of the total facade area.
(l) TYPE B FACADE means a facade with a total window area comprising less than 20 or more than 50 percent of the total facade area.
(m) UPPER LEVEL SIGN means a sign wholly situated above the top of the first floor windows or above a point 16 feet above grade, whichever is lower.
(n) WINDOW SIGN means a sign painted or affixed onto a window. (Ord. Nos. 19649; 20037)
(a) Pursuant to the authority of Section 51A-7.503 of this article, the rules relating to the erection of all signs in the Uptown Sign District are expressly modified as follows:
(1) No illuminated sign may contain flashing or moving elements or change its brightness, except as otherwise provided in this division.
(2) Signs may be illuminated by fluorescent back lighting or indirect lighting.
(3) The use of neon or single incandescent bulbs is allowed.
(4) The use of fiberglass as a sign material is allowed.
(5) The use of plastic as an exterior face of a sign is prohibited. Plastic may be used as a backing for routed letters in a sign can or as decorative ornaments.
(6) The use of fluorescent color on a sign is prohibited.
(7) No sign or part of a sign may move or rotate, with the exception of a wind device, the motion of which is not restricted.
(b) The following typestyles are suggested, but not required, for signs in this district: Americana Extra Bold, Aster Bold, Avante Garde, Baskerville Bold, Bookman Bold, Caslon No. 3, Century Bold Condensed, Cheltenham Bold, Univers 67. (Ord. Nos. 19649; 20037)
Pursuant to the authority of Section 51A-7.503 of this article, the rules relating to the erection of attached signs in the Uptown Sign District are expressly modified as follows:
(a) Attached signs in general.
(1) Attached signs must be securely attached.
(2) Attached signs projecting horizontally and either parallel or perpendicular to a building facade are permitted except no sign can extend above the highest point of the building roof.
(3) Attached signs overhanging the public right-of-way are permitted except that no sign may project closer than two feet to the vertical plane extending through the back of a street curb.
(4) Attached signs projecting horizontally more than 8 inches but less than 18 inches from a vertical building surface are prohibited.
(5) No attached sign other than a painted applied sign, an upper level flat attached sign, a marquee sign, or a banner may exceed 30 square feet in effective area.
(6) Projecting attached signs may have one double faced copy area which is perpendicular to the building facade.
(7) Attached signs may be placed above an arcade.
(8) Banner signs may be constructed of either synthetic or natural cloth.
(b) Canopy signs.
(1) No canopy sign may:
(A) project horizontally more than two inches from the surface of the canopy or awning;
(B) be lower than 10 feet above grade, except that a sign may be as low as eight feet above grade if it does not project more than one-half inch from the surface of the canopy; or
(C) project vertically above the surface of the canopy or awning.
(2) The total effective area permitted for all canopy signs combined on a facade is the product obtained by multiplying 20 square feet times the number of street entrances to the premise.
(3) The maximum size of each canopy sign is limited to 30 square feet.
(c) Flat attached signs on Type A facade.
(1) No flat attached sign may project more than eight inches from a building.
(2) The maximum number of lower level flat attached signs permitted on Type A facade is the sum obtained by multiplying two times the number of street entrances on that facade.
(3) No lower level flat attached sign on a Type A facade may contain more than eight words. All words must:
(A) consist of characters eight inches or less in height; and
(B) read horizontally from left to right.
(4) The maximum size of a lower level flat attached sign on Type A facade is limited to eight square feet.
(5) No premise may have more than one upper level flat attached sign per street entrance.
(6) No upper level flat attached sign on a Type A facade may contain more than eight words. All words must:
(A) consist of characters four inches or more in height; and
(B) read horizontally from left to right.
(d) Flat attached signs on Type B facades.
(1) No flat attached sign may project more than eight inches from a building.
(2) No premise may have more than one flat attached sign on each Type B facade.
(3) No flat attached sign on any Type B facade may contain more than eight words with characters four or more inches in height. Words consisting of characters less than four inches in height may be used without limit.
(e) Marquee signs.
(1) No marquee sign may exceed 90 square feet in effective area.
(2) Marquee signs must:
(A) be parallel to the surface to which they are attached; and
(B) have a minimum height dimension of two feet.
(3) All words on a marquee sign must consist of changeable individual characters.
(4) Marquee signs may have flashing lights.
(5) The maximum number of marquee signs shall be limited to one per facade.
(f) Projecting attached signs.
(1) Projecting attached signs on any facade must be 16 feet apart measured in any direction.
(2) No projecting attached sign may:
(A) exceed 20 square feet in effective area of the face of the sign;
(B) be lower than 10 feet above grade;
(C) project vertically above the third level window sill or 32 feet above grade whichever is less;
(D) project vertically above the highest surface of the building roof; or
(E) project less than 18 inches from a building.
(g) Window signs.
(1) No window sign may:
(A) contain words consisting of characters more than eight inches in height;
(B) cover more than 25 percent of the window surface area; or
(C) be affixed to the window by tape.
(2) A window sign may be hand painted or silk screened onto a window, or made of self-adhesive vinyl. (Ord. Nos. 19649; 20037; 20927)
Pursuant to the authority of Section 51A-7.503 of this article, the rules relating to the erection of detached signs in the Uptown Sign District are expressly modified as follows:
(a) No detached sign may:
(1) have an effective area greater than 120 square feet;
(2) have a total height greater than 15 feet; or
(3) be located less than five feet from a public right-of-way.
(b) The maximum number of signs permitted shall be one for every 220 linear feet of frontage on the public right-of-way, or fraction thereof. (Ord. Nos. 19649; 20037)
Pursuant to the authority of Section 51A-7.503 of this article, the rules relating to the erection of non-premise detached signs in the Uptown Sign District are expressly modified as follows:
(a) Non-premise detached signs may be located within the public right-of-way subject to the franchise requirements of Chapter XIV of the city charter, Article VI of Chapter 43 of the Dallas City Code, as amended, and the requirements of this section.
(b) Non-premise detached signs may be located in the public right-of-way only when the distance from the back of the curb to the property line is 13 feet or greater.
(c) Non-premise detached signs may be placed in the public right-of-way only within five feet of a motor vehicle entrance to a premise shared by two or more uses whose front doors are not visible from the street.
(d) Signs erected pursuant to this section must identify use categories and not particular business establishments. Examples of permitted messages are: “OFFICES”, “SHOPS”, “PARKING”, “RESTAURANTS”, “HOTEL”, alone or in combination. Signs that say “EXIT” or “ENTRANCE” are also permitted.
(e) No more than two signs may be erected pursuant to this section at each motor vehicle entrance to a premise.
(f) No non-premise detached sign may contain more than eight words. All words must:
(1) consist of characters eight inches or less in height; and
(2) read horizontally from left to right.
(g) No non-premise detached sign located within the public right-of-way may:
(1) have an effective area greater than four square feet;
(2) have a total height of greater than two feet, six inches;
(3) be located less than five feet from the back of a street curb;
(4) be located so as to obstruct sidewalk passage;
(5) be located within a visibility triangle as defined in this chapter;
(6) interfere with utilities or traffic signage and signals;
(7) contain the colors red or green; or
(8) be spot lit or directly lit from outside the sign.
(h) Plants must be kept trimmed so as to clearly expose non-premise detached signs in the public right-of-way. (Ord. Nos. 19649; 20037)
Pursuant to the authority of Section 51A-7.503 of this article, the rules relating to the erection of special purpose signs in the Uptown Sign District are expressly modified as follows:
(a) Attached or window special purpose signs.
(1) Attached special purpose signs may be displayed on a premise a maximum of three 30 day time periods and one 45 day time period in each calendar year. No more than one attached special purpose may be displayed on a facade at any given time.
(2) Window special purpose signs may be displayed on a premise a maximum of three 30 day time periods and one 45 day time period in each calendar year. No more than one attached special purpose sign may be displayed on a window at any given time.
(3) No more than 25 percent of a window surface may be covered by either window signs or special purpose window signs, alone or in combination.
(4) The size of an attached or window special purpose sign is limited to 30 square feet.
(5) A window special purpose sign may not be affixed to a window by tape.
(b) Detached special purpose signs.
(1) Detached special purpose signs may be displayed on a premise a maximum of three 30 day time periods and one 45 day time period in each calendar year.
(2) The maximum number of detached special purpose signs permitted on a premise at any given time is the sum obtained by counting all of the street entrances onto that premise, and multiplying by two.
(3) No detached special purpose sign may:
(A) exceed eight feet in height;
(B) contain more than eight words;
(C) be mounted on wheels;
(D) be a trailer sign with changeable copy; or
(E) contain flashing or blinking lights. (Ord. Nos. 19649; 20037)
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