21A.46.110: SIGN REGULATIONS FOR DOWNTOWN DISTRICTS:

The following regulations shall apply to signs permitted in the downtown districts. Any sign not expressly permitted by these district regulations is prohibited.

   A.   Sign Regulations For The D-1 And D-4 Downtown Districts:

      1.   Purpose: Signage in the D-1 and D-4 downtown districts should reflect the unique character of the downtown as a regional center for commercial, cultural, entertainment and civic activity. Sign regulations for these districts are intended to allow for the design of signage that complements the downtown's dynamic physical and functional characteristics.

      2.   Applicability: Regulations in subsection A3a of this section shall apply to all uses within the D-1 and D-4 districts.

      3.   Sign Type, Size and Height Standards:

         a.   D-1 and D-4 Districts:

STANDARDS FOR THE D-1 AND D-4 DISTRICTS

Types Of Signs Permitted	Maximum Area Per Sign Face	Maximum Height Of Freestanding Signs1	Minimum Setback2	Number Of Signs Permitted Per Sign Type	Limit On Combined Number Of Signs3
Awning signs	1 square foot per linear foot of storefront (sign area only)	See note 1	May extend 6 feet from face of building but not within 2 feet of the back of curb6	1 per first floor door/wind ow	None
Canopy, drive- through	40% of canopy face if signage is on 2 faces; 20% of canopy face if signs are on 4 faces	See note 1	n/a	1 per canopy face	None
Canopy signs	1 square foot per linear foot of storefront (sign area only); 20 square feet maximum per canopy	See note 1	May extend from face of building but not within 2 feet of the back of curb6	1 per first floor building entry	None
Constructi on sign	64 square feet	12 feet	5 feet	1 per storefront	None
Corporate flag	32 square feet	See subsection A4c of this section	8 feet from face of building but not within 2 feet of the back of curb6	1 per 50 feet of street frontage, 50 foot minimum street frontage required	2 per street frontage
Flat sign (general building orientation )	4 square feet per linear foot of building face5	See note 1	n/a	1 per building face	None
Flat sign (storefront orientation )4	2 square feet per linear foot of each store frontage5	See note 1	n/a	1 per business storefront	None
Marquee sign	Subject only to Subsection 21A.46.07 0.O	See Subsection 21A.46.07 0.O	See Subsection 21A.46.07 0.O	1 per storefront	None
Monument sign	1 square foot per linear foot of street frontage	20 feet	None	1 per street frontage	1 sign per street frontage
Nameplate , building	3 square feet	8 square feet	None	1 per building	None
New developme nt sign	200 square feet	12 feet	5 feet	1 per street frontage	None
Outdoor television monitor4,7	62 square feet	See note 1. Sign face limited to 8 feet in height	None	1 per building	None
Pole sign	1 square foot per linear foot of street frontage; 200 square feet maximum for a single business, 300 square feet maximum for multiple businesses	45 feet	None, but shall not extend across a property line	1 per street frontage	None
Political sign	32 square feet	8 feet	5 feet	No limit	None
Private directional sign	8 square feet	4 feet	5 feet	No limit	None
Projecting building sign	125 square feet per side; 250 square feet total	See note 1.(See 21A.46.11 0.A.4.b)	May extend 6 feet from face of building but not within 2 feet of the back of curb6	1 per street frontage (See 21A.46.11 0.A.4.b)	None
Projecting business storefront sign	9 square feet per side; 18 square feet total	See note 1. Sign face limited to 4 feet in height	May extend 4 feet from face of building but not within 2 feet of the back of curb6	1 per public business entry to the street	None
Projecting parking entry sign	9 square feet; 18 square feet total	See note 1. Sign face limited to 4 feet in height	May extend 4 feet from face of building but not within 2 feet of the back of curb6	1 per driveway or parking lot entry	None
Public safety sign	8 square feet	6 square feet	None	No limit	None
Real estate sign	32 square feet	8 feet	None	1 per street frontage	None
Roof signs	4 square feet per linear foot of building face or 6 square feet per linear foot of building face on buildings taller than 100 feet	See note 1	n/a	1 per street frontage	None
Window sign	25% of total frontage window area per use	No limit	n/a	No limit	None

 

Notes:

   1.   For height limits on building signs, see Subsection 21A.46.070.I of this chapter.

   2.   Not applicable to temporary signs mounted as flat signs.

   3.   The total number of signs permitted from the sign types combined.

   4.   Storefront flat signs and outdoor television monitors limited to locations on the lower 2 floors.

   5.   A single-tenant building may combine the square footage total of both the storefront orientation and the general building orientation flat signs to construct 1 larger sign.

   6.   Projection over a public right of way must comply with the city's encroachment policy.

   7.   Allowed in conjunction with television stations only and are allowed only if the building contains a permanent broadcast studio for the television station of at least 15,000 square feet.

         b.   Sports Arena and Convention Center Sign Regulations. The following signs shall be permitted on the blocks that contain the sports arena and convention center, described as follows: beginning at the southwest corner of the intersection of South Temple and West Temple Streets, heading south to the intersection of 200 South and West Temple Streets, thence west to the intersection of 200 South and 200 West Streets, thence north to the intersection of 100 South and 200 West, thence west to the intersection of 100 South and 400 West Streets, thence north to the intersection of South Temple and 400 West, thence east to the point of beginning. Modifications to sign regulations within this overlay may be approved as part of the design review process for any building that is subject to 21A.59. Signs shall not include off-premise advertising. For the purpose of this section, signs may include advertising any business, facility, event or event or facility sponsor which are located within the boundaries of the sports arena and convention center sign regulations overlay.

STANDARDS FOR THE SPORTS ARENA AND CONVENTION CENTER

Types of Signs Permitted7, 8, 9	Maximum Area per Sign Face	Maximum Height of Freestanding Signs	Minimum Setback2	Number of Signs Permitted per Sign Type
Awning/ canopy signs	5 square feet per linear foot of canopy length (sign area only)	Shall not be located above the second floor level of the building for both awning and canopy signs	May extend 6 feet from face of building but not within 2 feet from back of curb	1 per first floor window/door, may be combined with adjacent doors/ windows
Flat sign (general building orientation)	5 square feet per linear foot of building face		n/a	1 per building face
Flat sign (storefront orientation)	Flat sign (storefront orientation)		n/a	3 per business storefront
Flat sign display, electronic changeable copy3	No larger than 1,400 square feet per sign		n/a	5 per city block
Freestanding sign, electronic changeable copy4	Not more than 1,600 square feet per sign, which may be located in a continuous round display	45 feet	n/a	2 per city block
Monument sign	3 square feet per linear foot of street frontage	20 feet	None	5 per street frontage
Private directional sign5	100 square feet	20 feet	No setback	No limit
Roof sign	5 square feet per linear foot of building frontage	20 feet above the roof line or parapet wall	n/a	1 per building
Roof surface sign	30,000 square feet6	n/a	n/a	1 per roof surface
Special event light pole sign	10 square feet	20 feet	n/a	2 per light pole
Special event sign	Sign may cover up to 60% of total building face7	May not exceed the height of building	n/a	1 per street frontage
Window sign	90% of total frontage window area (interior or exterior) for sports arena events, not to exceed 6 months in duration for each calendar year unless otherwise allowed by the zoning administrator.	No Limit	n/a	No Limit

 

Notes:

   1.   Reserved.

   2.   Public property lease and insurance required for projection over property line.

   3.   Flat sign, electronic changeable copy may display static or rotating messages or operate as outdoor television monitors.

   4.   An advertising face on a freestanding sign with electronic changeable copy that is not oriented to a public street may be operated to allow full motion video display.

   5.   Private directional sign may include electronic changeable copy within the sign area.

   6.   To be located on the horizontal plane of a roof surface, primarily viewable from planes and surrounding buildings located above the arena.

   7.   Advertising or corporate logos are limited to on premises advertising of sports arena events and sponsors only.

   8.   Dwell and Twirl time: Text, images, or graphics on an electronic message center shall not change more than once every eight (8) seconds. Twirl time between subsequent static text, images, or graphics shall not exceed one-fourth (0.25) second. Outdoor television monitors are exempt.

   9.   Brightness: No electronic message center shall exceed a brightness level of three-tenths (0.3) foot-candle as measured at a pre-set distance. The measurement distance shall be determined based on the area of the electronic message center using the following formula: the square root of (the electronic message center area times 100). Fractions shall be rounded to the nearest foot.

         c.   Live Performance Theater and Ancillary Uses Located in the Interior of the Block between State and Main Streets, between 100 and 200 South Streets:

STANDARDS FOR THE LIVE PERFORMANCE THEATRE AND ANCILLARY USES LOCATED IN THE INTERIOR OF THE BLOCK BETWEEN STATE AND MAIN STREETS, BETWEEN 100 AND 200 SOUTH STREETS

Types Of Signs Permitted	Maximum Area Per Sign Face	Maximum Height Of Freestandi ng Signs1	Minimum Setback2	Number Of Signs Permitted Per Sign Type	Limit On Combined Number Of Signs3
Awning signs	1 square foot per linear foot of storefront (sign area only)	See note 1	May extend 6 feet from face of building but not within 2 feet of the back of curb6	1 per first floor door/wind ow	None
Canopy, drive- through	40% of canopy face if signage is on 2 faces; 20% of canopy face if signs are on 4 faces	See note 1	n/a	1 per canopy face	None
Canopy signs	1 square foot per linear foot of storefront (sign area only); 20 square feet maximum per canopy	See note 1	May extend from face of building but not within 2 feet of the back of curb6	1 per first floor building entry	None
Constructi on sign	64 square feet	12 feet	5 feet	1 per storefront	None
Corporate flag	32 square feet	See Subsection 21A.46.11 0.A.4.c	8 feet from face of building but not within 2 feet of the back of curb6	1 per 50 feet of street frontage, 50 foot minimum street frontage required	2 per street frontage
Flat sign (general building orientation )	4 square feet per linear foot of building face5	See note 1	n/a	2 per building face	None
Flat sign (storefront orientation )4	2 square feet per linear foot of each store frontage5	See note 1	n/a	1 per business storefront	None
Marquee sign	Subject only to Subsection 21A.46.07 0.O	See Subsection 21A.46.07 0.O	See Subsection 21A.46.07 0.O	1 per storefront	None
Monument sign	1 square foot per linear foot of street frontage	20 feet	None	1 per street frontage	1 sign per street frontage
Nameplate , building	3 square feet	8 square feet	None	1 per building	None
New developme nt sign	200 square feet	12 feet	5 feet	1 per street frontage	None
Pole sign	1 square foot per linear foot of street frontage; 200 square feet maximum for a single business, 300 square feet maximum for multiple businesses	45 feet	None, but shall not extend across a property line	1 per street frontage	None
Pole sign, parking garage access	1 square foot per linear foot of street frontage; 165 square feet maximum for a single business Sign may be located off premises to indicate garage access point, as deemed appropriat e by zoning administrat or	45 feet	None, but shall not extend across a property line	1 per street frontage	1
Political sign	32 square feet	8 feet	5 feet	No limit	None
Private directional sign	8 square feet	4 feet	5 feet	No limit	None
Projecting building sign7,8	165 square feet per side; 330 square feet total	See note 1	May extend 6 feet from face of building but not within 2 feet of the back of curb6	2 per street frontage	None
Projecting business storefront sign7,8	9 square feet per side; 18 square feet total	See note 1. Sign face limited to 4 feet in height	May extend 7 feet from face of building but not within 2 feet of the back of curb6	1 per public business entry	None
Projecting parking entry sign7,8	40 square feet; 80 square feet total	See note 1. Sign face limited to 4 feet in height	May extend 10 feet from face of building but not within 2 feet of the back of curb6	1 per driveway or parking lot entry	None
Public safety sign	8 square feet	6 square feet	None	No limit	None
Real estate sign	32 square feet	8 feet	None	1 per street frontage	None
Roof signs	4 square feet per linear foot of building face or 6 square feet per linear foot of building face on buildings taller than 100 feet	See note 1	n/a	1 per street frontage	None
Window sign	25% of total frontage window area per use	No limit	n/a	No limit	None

 

Notes:

   1.   For height limits on building signs, see Subsection 21A.46.070.I of this chapter.

   2.   Not applicable to temporary signs mounted as flat signs.

   3.   The total number of signs permitted from the sign types combined.

   4.   Storefront flat signs limited to locations on the lower 2 floors.

   5.   A single-tenant building may combine the square footage total of both the storefront orientation and the general building orientation flat signs to construct 1 larger sign.

   6.   Projection over a public right of way must comply with the city's encroachment policy.

   7.   This applies only to signs not placed on the street frontages of State Street, Main Streets, 100 South Street and 200 South Street. All signs of this type intended for these street frontages are to be governed by Subsection 21A.46.110.A.3.a.

   8.   These sign types may have animated elements as defined in Subsection 21A.46.020.B of this chapter, restricted to the non-mechanical animation of lights and lighting.

      4.   Supplementary Regulations:

         a.   Sign Setbacks: All freestanding signs shall be set back not less than five feet (5') from the front or corner side lot line. In the case of pole signs, this setback requirement shall be applied to the sign support structure, allowing the sign itself to extend to the front lot line if adequate ground clearance is provided as required in this title.

         b.   Projecting Building Signs: Projecting building signs are allowed for the following uses only:

            (1)   Theaters (live or cinematic theaters with business frontage and direct access to the street) and ancillary uses;

            (2)   Anchor retail (large retailers with over 35,000 square feet of usable floor area) or shopping centers or malls (containing multiple stores with a combined commercial/retail floor area of over 100,000 square feet);

            (3)   Historic buildings as outlined in subsection 21A.46.070V of this chapter.

Businesses using projecting building signs may not also use projecting business storefront signs. The content of a projecting building sign is limited to the building, business or shopping center name and logo.

         c.   Corporate Flags: The pole support must be attached directly to the building and located so that all portions of the flag clear the pedestrian level of the building. Flags shall not interfere with street trees, light poles, utility lines, etc., and shall maintain a ten foot (10') clearance from the sidewalk. Corporate flags may be additionally anchored at the bottom with a cable, chain, rope or other nonrigid device, to prevent excessive movement. However, if more than one structural support is provided, the flag shall be considered a fabric "projecting sign".

   B.   Sign Regulations For The D-2 District:

      1.   Purpose: Sign regulations for the D-2 District are intended to respond to the existing diversity in signage characteristics within this district. The D-2 District is supportive of the D-1 District and reflects a similar purpose as the center for business and culture for the region.

      2.   Applicability: Regulations in Subsection B.3 of this section shall apply to all uses within the D-2 District.

      3.   Sign Type, Size and Height Standards:

STANDARDS FOR THE D-2 DISTRICT

Types Of Signs Permitted	Maximum Area Per Sign Face	Maximum Height Of Freestanding Signs1	Minimum Setback2	Number Of Signs Permitted Per Sign Type	Limit On Combined Number Of Signs3
Awning/canopy sign	1 square foot per linear foot of storefront (sign area only)	See note 1	May extend 6 feet from face of building 2 feet from back of curb7	1 per first floor door/window	None
Canopy, drive- through	40% of canopy face if signage is on 2 faces; 20% of canopy face if signs are on 4 faces	See note 1	n/a	1 per canopy face	None
Construction sign	64 square feet	12 feet	5 feet	1 per street frontage	None
Flat sign (storefront orientation)4	2 square feet per linear foot of each store frontage5	See note 1	n/a	1 per business or storefront	None
Monument sign6	1 square foot per linear foot of street frontage	20 feet	None	1 per street frontage	1 sign per street frontage
Nameplate, building	3 square feet	8 square feet	None	1 per building	None
New development sign	200 square feet	12 feet	5 feet	1 per street frontage	None
Pole sign6	1 square foot per linear foot of street frontage; 200 square feet maximum for a single business, 300 square feet maximum for multiple businesses	45 feet	None, but shall not extend across a property line	1 per street frontage	1 sign per street frontage
Political sign	32 square feet	8 feet	5 feet	No limit	None
Private directional sign	8 square feet	4 feet	5 feet	No limit	None
Projecting building sign	0.5 square foot per linear foot of street frontage; not to exceed 40 square feet	See note 1	May extend 6 feet from face of building, but shall not cross a property line	1 per street frontage	None
Projecting business storefront sign	6 square feet per sign side; total of 12 square feet	n/a	May extend 4 feet from face of the building but no closer than 2 feet to the back of the curb. Minimum height of 8 feet above sidewalk.7	1 per leasable space or entry	None
Public safety sign	8 square feet	6 feet	5 feet	No limit	None
Real estate sign	64 square feet	12 feet	5 feet	1 per street frontage	None
Wall sign or flat sign (general building orientation)	4 square feet per linear foot of building face5	See note 1	n/a	1 per building face	None
Window sign	25% of total frontage window area per use	See note 1	n/a	No limit	n/a

 

Notes:

   1.   For height limits on building signs, see Subsection 21A.46.070.I of this chapter.

   2.   Not applicable to temporary signs mounted as flat signs.

   3.   The total number of signs permitted from the sign types combined.

   4.   Storefront flat signs limited to locations on the lower 2 floors.

   5.   A single-tenant building may combine the square footage total of both the storefront orientation and the general building orientation flat signs to construct 1 larger sign.

   6.   See Subsection 21A.46.110.B.4.a.

   7.   Projection over a public right of way must comply with the city's encroachment policy.

      4.   Supplementary Regulations:

         a.   Lot Frontage Requirements: A minimum lot frontage of one hundred feet (100') shall be required for pole signs or monument signs.

   C.   Sign Regulations For The D-3 Downtown Residential/Warehouse District:

      1.   Purpose: Signage in the D-3 District should respond to the special character of the area resulting from the presence of existing warehouse buildings, some of which are historically significant, and the mix of residential and commercial uses allowed in the district. Consistent with the intent of the district to preserve the existing buildings while promoting new uses within them, signage within the district should contribute to the vitality of the area without detracting from the significance of the architecture. The sign regulations for this district are designed to allow for the identification of uses within the district but to restrain the size and location of signs in order to complement the architectural characteristics of buildings.

      2.   Applicability: Regulations in subsection C3 of this section shall apply to all uses within the D-3 District.

      3.   Sign Type, Size and Height Standards:

STANDARDS FOR THE D-3 DISTRICT

Types Of Signs Permitted	Maximum Area Per Sign Face	Maximum Height Of Freestanding Signs1	Minimum Setback2	Number Of Signs Permitted Per Sign Type	Limit On Combined Number Of Signs3
Awning/canopy signs	1 square foot per linear foot of storefront (sign area only)	See note 1	May extend 6 feet from face of building 2 feet from back of curb6	1 per first floor door/window	None
Canopy, drive- through	40% of canopy face if signage is on 2 faces; 20% of canopy face if signs are on 4 faces	See note 1	n/a	1 per canopy face	None
Construction sign	64 square feet	12 feet	5 feet	2 per building	None
Flat sign (storefront orientation)4	1.5 square feet per linear foot of store frontage5	See note 1	n/a	1 per business or storefront	None
Monument sign	100 square feet	12 feet	None	1 per street frontage	1 sign per street frontage
Nameplate, building	3 square feet	8 square feet	n/a	1 per building	None
New development sign	80 square feet	12 feet	5 feet	1 per development	None
Pole sign	75 square feet for a single business; 100 square feet for multiple businesses	25 feet	None, but shall not extend across a property line	1 per street frontage	1 sign per street frontage
Political sign	32 square feet	8 feet	5 feet	No limit	None
Private directional sign	8 square feet	4 feet	5 feet	No limit	None
Projecting business storefront sign	6 square feet per sign side; total of 12 square feet	n/a	May extend 4 feet from face of the building but no closer than 2 feet to the back of curb. Minimum height of 8 feet above sidewalk.6	1 per leasable space or entry	None
Public safety sign	8 square feet	6 feet	5 feet	No limit	None
Real estate sign	64 square feet	12 feet	5 feet	1 per building	None
Wall sign or flat sign (general building orientation)	1.5 square feet per linear foot of building face5	See note 1	n/a	1 per building face
Window sign	25% of total frontage window area per use	See note 1	n/a	No limit	None

 

Notes:

   1.   For height limits on building signs, see Subsection 21A.46.070.I of this chapter.

   2.   Not applicable to temporary signs mounted as flat signs.

   3.   The total number of signs permitted from the sign types combined.

   4.   Storefront flat signs limited to locations on the lower 2 floors.

   5.   A single-tenant building may combine the square footage total of both the storefront orientation and the general building orientation flat signs to construct 1 larger sign.

   6.   Projection over a public right of way must comply with the city's encroachment policy.

(Ord. 64-24, 2024: Ord. 63-24, 2024: Ord. 44-23, 2023: Ord. 44-19, 2019: Ord. 63-17, 2017: Ord. 51-17, 2017: Ord. 19-11, 2011: Ord. 10-10 § 14, 2010: Ord. 62-09 § 1, 2009: Ord. 80-04 § 1 (Exh. A), 2004: Ord. 68-04 § 1, 2004: Ord. 62-03 § 2, 2003: Ord. 28-01 §§ 3, 4, 2001: Ord. 61-00 §§ 7, 8, 2000: Ord. 53-00 § 10, 2000: Ord. 35-99 § 80, 1999: Ord. 83-98 § 10, 1998: Ord. 88-95 § 1 (Exh. A), 1995)