The sign regulations provided in this chapter, including provisions to control the type, design, size, location, motion, illumination and maintenance of signs, are established in order to achieve, among others, the following purposes:
(a) To maintain high value Residential Districts and promote attractive environmental, social, cultural and public facilities by permitting only nameplates, bulletin boards and signs related to the identification of properties in such Districts;
(b) To provide reasonable, yet appropriate, conditions for adequate business identification, advertising and communication for goods sold or services rendered in Business Districts by relating the size, type and design of signs to the type and size of establishments;
(c) To protect the safety and welfare of the community by eliminating conflicts between advertising signs and traffic control signs, which would be hazardous to motorists and pedestrians;
(d) To control the design of signs so that their appearance will be aesthetically harmonious with the adjacent surrounding area;
(e) To encourage renovation and proper maintenance of signs; and
(f) To cause every sign in violation of any provision of this chapter to eventually be removed, altered or replaced so as to conform to the intent and specifications of this chapter. (Ord. 48-2001. Passed 9-24-01.)